1. Initial negotiation: Franchisees introduce the consumption, investment and store location of sporting goods in the region, and understand the franchise policy; The franchisor introduces the general situation of the company's franchise, introduces the development prospect of the sporting goods retail industry, introduces the brand advantages of the company's franchise, and designs the reference scheme.

2. Intention negotiation: The licensee puts forward suggestions for modifying the design scheme, determines the store address, and provides store photos and store structure drawings; Franchisors provide investment advice, return on investment analysis, site selection guidance and introduction of franchise policies of the company.

3. Signing a contract: Licensee signs a formal contract to select goods; The franchisor shall clarify the division of labor and progress of both parties, provide a full set of joining materials, and provide a full set of construction drawings and renderings of interior decoration design.

4. Preparation for business opening: franchisees go through registration procedures, recruit employees, decorate storefronts, purchase supplies, and carry out business opening promotion activities; Franchisors provide franchise store opening process documents, provide guidance on purchasing opening supplies, provide opening promotion plans, install various props, display goods, and provide follow-up training for each post.

5. Opening: The franchisee holds the opening ceremony and conducts business and services in accordance with management regulations; Franchisee's opening ribbon-cutting shop guidance.