The core data of this paper: the scale of digital reading users in China, the scale of digital reading industry in China, the average contact amount and average single reading time of digital reading users in China, the contact rate of different digital reading methods in China, and the distribution characteristics of digital reading population in China.
The digital reading market continues to grow.
Digital reading refers to the digitalization of reading. Compared with traditional paper publications, digital electronic publications have the advantages of large storage capacity, convenient retrieval, easy preservation and low cost, and digital reading is increasingly welcomed and sought after by young people. At present, people read more e-books and audio books than paper books. According to the data of China Audiovisual and Digital Publishing Association, in 2020, the per capita reading of e-books in China was 9. 1, the per capita reading of audio books was 6.3, an increase of 5.5% compared with 20 19, and the per capita reading of paper books was only 6.2, which was 2.6 less than 20 19.
With the recognition of digital reading mode, the digital reading market in China has been growing continuously in recent years. In 2020, the number of digital reading users in China has reached 494 million, an increase of 5.56% compared with 20 19; The overall industrial scale of digital reading is 3.51.60 billion yuan, an increase of 2 1.8% compared with 20 19, of which the scale of mass reading is 32.67 billion yuan and that of professional reading is 2.49 billion yuan.
Digital readers prefer mobile phone reading.
From the perspective of digital reading mode, mobile phone reading online reading is the main way for users to read digitally. According to the survey data of China Press and Publication Research Institute, in 2020, 76.7% of users read through mobile phones, an increase of 0.5 percentage points over 20 19; The proportion of users who read online through the Internet is 7 1.5%, which is 0. 1 percentage point lower than that of 20 19.
Young people are the main force of digital reading.
Judging from the distribution characteristics of digital readers, young people are the main force of digital reading, and young people are more likely to accept new things and develop digital reading habits than the elderly. According to the survey data, the proportion of digital readers aged 18-29 reached 3 1.0%.
The above data refer to the Market Research and Investment Forecast Analysis Report of China E-reader Industry by Forward-looking Industry Research Institute.