(1) Once the price is chaotic, the profits of the middlemen will be damaged, which will lead to the middlemen's distrust of the manufacturers and their loss of confidence in the distribution of their products until they refuse to sell them;

(2) The suppliers are weak in monitoring the phenomenon of counterfeit goods and commodity smuggling, and the regional price difference is wide, which makes consumers afraid of counterfeit goods and being cheated.

Formulate reasonable reward and punishment measures, and specify the penalty clauses for goods smuggling in the investment promotion statement and contract. In order to cooperate with the effective performance of the contract, some measures must be taken, including: paying down payment.

According to the agreement, if the dealer jumps the goods, the enterprise can detain its deposit as a punishment. In this way, the cost of the dealer's goods is high. If the cost of channeling goods is higher than the profit of channeling goods, dealers will not easily channel goods.

Choose a good dealer:

When formulating, adjusting and implementing the investment promotion strategy, the clear principle is to avoid the emergence or increase of the main body of goods smuggling. Enterprises are required to conduct a reasonable and detailed investigation on the reputation and professional ethics of dealers not only from the aspects of distribution scale, sales system and development history, but also from the aspects of dealers' morality and financial status, so as to prevent dealers with smuggling records from mixing into sales channels.

For new dealers, enterprises don't know much about their situation and must deliver the goods on time. Instead of selling products on credit, it is better to sacrifice some markets to prevent some dealers with poor professional ethics from holding money for goods. In addition, enterprises must not let distributors pay salaries to market developers, and enterprises should learn to independently bear the basic salaries and subsidies of channel developers.

Refer to the above content: Baidu Encyclopedia-Jumping Goods