E-commerce is the lifestyle of 2 1 century. It is not only a sharp weapon for enterprise competition, but also directly related to national productivity and trade competitiveness. The following is the template of e-commerce business plan I compiled, and you are welcome to check it.

E-commerce Business Plan 1 I. Company Profile

Xx organization was established in 19xx, which is a media company engaged in TV media industry in China and has overseas business network. It was founded by senior people who have been engaged in media management for a long time in China, the United States and Singapore. Xx institutions include four TV and advertising companies registered in Beijing, Los Angeles and Singapore, and the total number of enterprises is 6 1.

Second, products and services

(1) Film and television programs: xx buys or packages film and television programs from abroad, and makes profits by selling its broadcasting rights to TV stations, audio-visual publishing companies, broadband networks and other media companies all over the country. The company also sells movies and TV programs made in China overseas.

(2) TV programs: xx conducts market positioning, planning, packaging, production and integration of domestic and foreign film and television materials, and forms TV programs with their own local copyrights and independent brands. By broadcasting them on TV channels all over the country, they can obtain advertising revenue in corresponding advertising time slots. At present, the company has four TV programs covering the whole country, including xxx》(80 home video channels) and xxxxx》(60 channels), with a total audience of over 600 million.

III. Industry and Market Analysis

Television media industry is the last industry opened by China government. With the gradual relaxation of the current radio and television policy, this industry whose economic effects have been suppressed for a long time is showing huge growth space and profit space. New policies such as "separation of production and broadcasting", "separation of channel ownership and management rights" and "separation of network TV" have directly or indirectly brought opportunities for non-state-owned TV enterprises to expand their market share.

By xx, China has165438+85 million TV viewers, exceeding 1000 TV stations and becoming one of the largest TV audience markets and TV content demand markets in the world.

The rapid development of digital media such as interactive TV, broadband network and video on demand will bring more benefits to film and television content providers in the next three years.

Xx has a certain market share in TV content provision, TV advertising management, broadband content provision and audio-visual content provision.

Fourth, market share and competition.

In the field of TV column market for nationwide distribution, the main column of xx currently accounts for the total program duration of channels *** 13520 hours/year all over the country, and its market share ranks second among similar companies.

In this kind of advertising market, xx has 676 hours/year of advertising time in channels all over the country. The total market price of advertising time is 65.438+0.29 billion yuan, ranking second among similar companies.

In the field of TV column market for nationwide distribution, since June 65438+ 10 in xx, with the continuous introduction of new programs, the market share of XX has surpassed the main competitors such as Discovery Channel, Xinhua News Agency, Kaixin Media, etc., only after Guangchuan. In the next two years, xx will maintain the current market expansion and market share growth trend, and by the middle of XX, it will become the first TV program company in terms of the number of columns, the length of channels and the total advertising value.

In the market field of film and television content copyright trading, the number of programs in xx years is more than 800 hours.

The sales revenue of 6964207 yuan ranks 2-3 among similar companies. The main competitors are Yingjia International, Continental Bridge and Tang Long International.

In xx, the revenue from overseas program trading between XX and CCTV was RMB 4,804,465,438+02, making it the second largest overseas program trading partner of this station.

Verb (abbreviation of verb) market strategy

The company's marketing strategy is to rapidly expand market share and further form the position of market leader. At present, it has achieved remarkable results: the channel duration and total advertising value of the programs provided by the company have risen to the second place in the similar market in the past year.

Sixth, the competitive advantage of enterprises.

(A) overseas program supply network

Based on the founder's overseas media background and operating experience, xx has established a global program supply network (consisting of China Program Company, Los Angeles and Singapore branches), and the company's ability in overseas program supply and content integration far exceeds that of its main competitors.

(2) It has a sound industrial chain of TV programs.

Xx is one of the few TV companies in China that has a complete TV program industry chain (planning, film source integration, production, distribution, marketing, advertising and multimedia development), and has first-class strength in most links of the industry chain.

The company's program supply network consists of more than 300 major production companies around the world, and the domestic distribution network can regularly supply programs to more than 200 local TV channels. In advertising management, the company has established an experienced sales team, and has good cooperation with more and more well-known domestic and foreign product brands such as Maotai, Bird Mobile Phone and China Netcom.

(3) a huge library

The film and television program library accumulated by the company for many years includes over 1300 hours of self-owned copyright master library, XX hours of priority master library, 35,000 hours of demo library and 3 million hours of global program library, which is one of the most comprehensive program libraries in China at present.

(4) Corporate brand

Xx has become one of the most famous TV companies in China. At the same time, the English brand xXX of XX is widely regarded as "one of the most important traders in China" in the overseas TV industry.

Seven. Management team

Xxxxx, founder and co-president. He has been engaged in TV media work in Singapore and the United States for a long time and has rich experience in film and television program planning and market operation. At present, as a representative of China private media.

Eight. Long-term development goals

By further strengthening the main links of the media industry chain that the company already has, a more perfect media industry management platform will be formed. In the next five years, the company will develop into a cross-media comprehensive media group focusing on the content provision and media management of TV media and involving other media such as print media and digital media. In XX years, the company's annual turnover will exceed 1 billion yuan, and in XX years, the company's annual turnover will exceed 300 million yuan.

Nine. Financial forecast and financing plan

In the next two years of rapid growth, the company will realize sales income of 24 195800 yuan, 720 13700 yuan and cash inflow of 2227500 yuan and 62786700 yuan respectively.

The first financing plan: increase capital and raise shares 10000-3000000 yuan; The range of shares sold: 10%-35%, and the use of funds: further expand the market share and occupy the leading position in the market faster; Greatly improve the ability of self-made programs and program development.

The second financing plan: increase capital and share, and raise 30-50 million yuan; Share transfer scope: 10%-30%, and fund use: channel operation and strategic business development.

E-commerce Business Plan 2 I. Project Background

China Internet statistics report shows that there are more than 23 million college students in China, who are powerful consumers of fashion, electronics, digital, video and cultural products. Their avant-garde consciousness, innovative spirit, strong purchasing power and consumption demonstration effect determine that they must be the main consumers of online shopping in China now and in the future. With the popularity of Internet in China, it will surely become one of the most important business models in the future, with broad market prospects. Therefore, exploring the consumer market in colleges and universities not only has good development prospects and economic benefits, but also captures the main consumer groups of online shopping in the future. At the same time, every year, the state has some policies that are inclined to the university campus, and the campus pays more and more attention to economic benefits. Exploiting this market has great potential economic benefits, and it is also very beneficial to establish a good corporate image and bring certain social benefits.

At present, there is no e-commerce focusing on the campus field for the following reasons:

1. China's e-commerce market is still in a rough development stage, and the market segmentation has not reached an absolutely clear level, which many companies have not considered;

2. E-commerce has a high starting point. Some companies see the development prospects, but they are unable to develop this market.

3. The campus market is relatively complex, and the insurmountable campus barriers make many companies flinch and lack effective marketing models to open up the market.

Second, the project introduction

Campus area is the e-commerce portal platform for college students in China. By integrating the resources of manufacturers, the national distribution system and the three-dimensional penetration marketing model, the campus area will build the most dynamic, distinctive and competitive first brand of campus e-commerce in China.

Website positioning: e-commerce portal of colleges and universities, the first brand of campus business.

Product line positioning: books, audio and video, gifts, digital, mobile phone fashion.

Positioning of consumer groups: energetic young consumer groups such as college students and white-collar workers.

Project features:

1. The campus consumption market has great potential. College students are the main consumers of online shopping, and they play a decisive role in the future development of e-commerce market.

2. Avantgarde, inducement and demonstration effect of college students' consumption are the remarkable characteristics of this market.

3. The state's policy tendency towards colleges and universities is conducive to establishing corporate image and producing good social benefits.

4. The labor cost of campus market is relatively low.

Project innovation analysis:

1, focusing on differentiated positioning and non-replicability, aiming at the college student market, people-oriented, humanized marketing, interpersonal communication and heart-to-heart collision, which is difficult for any advertisement.

2. Model innovation, real interaction between online and offline, and mutual promotion of development.

3. Carry forward brand culture, college students' innovative and entrepreneurial spirit, and build the first campus e-commerce brand that makes brand culture deeply rooted in people's hearts in China e-commerce era.

4. Pragmatic and high-quality service, take our high-quality service root in the university campus, and make our service a "leader" in the field of e-commerce.

Third, the business model (omitted)

1, supplier resource integration

2. Logistics system integration

3. Payment system integration

4. Mobile e-commerce platform

5.n-bit three-dimensional marketing model

Print media, online media, entities, members, interaction, direct selling, culture.

Fourth, income.

The total investment in the first year of the project is12.5 million. Among them, the real estate rent for equipment purchase is 6.5438+0.5 million, the technology research and development cost is 6.5438+0.5 million, the management cost is 600,000, the financial cost is 6.5438+0.5 million, the marketing cost is 7.25 million, and the working capital is 2 million.

The main sources of income are advertising business, network information services and product sales profits.

Feasibility of project operation

The market prospect of campus e-commerce is very good, which will be analyzed from the following points:

First, at present, 67% of online shopping consumers have college or undergraduate education, the proportion of people aged 18-24 is 4 1.9%, and the proportion of students shopping at school is 3 1%, which shows that campus e-commerce has a very broad development space.

Secondly, students' consumption characteristics, such as fashion, discount psychology, inducement and demonstration effect, are suitable for the development of campus e-commerce;

Third, at present, our country is carrying out the plan of college internet access to realize the network campus model. With the advent of the digital campus era, e-commerce has gradually become a part of convenient life in the information age, with a very broad development prospect and becoming more and more mature and perfect.

The fourth university campus is a relatively closed space, with relatively concentrated consumer groups and stronger pertinence. The marketing effect is far better than other markets, and the market operating expenses are relatively low.

Fifth, there is no e-commerce company specializing in campus market at present, which is also the result of relatively rough development of e-commerce in China. With the subdivision of marketization, the campus market has been set as a battleground for businesses, and entering the market early will gain an irreplaceable competitive advantage.

General situation of consumer groups

From 19xx to 20xx, the total population of college students in China has soared from1080,000 to more than 20 million in just six years. College students are potential people. Admittedly, the actual consumption power of college students is not strong, but it can not be ignored. They represent the recent powerful class-their higher education experience determines their future backbone and guiding position in society, as well as their high income. From the most utilitarian point of view, college students have a potential strong desire to consume-although the actual economic strength can limit their consumption performance, it cannot distort their high-quality value orientation. Only from their existing consumption behaviors and desires can we foresee the outline of their desires.

In the survey, it is found that college students have the consumption characteristics of "high-level low-value products and low-level high-value products". In other words, in order to achieve the purpose of consumption, they can reduce some extra demand on high-value products to meet their core needs, but on low-value products, they will pursue complete demand satisfaction and enjoy a hearty consumption experience. It can be imagined that such a group of consumers, once their social status and economic ability are improved, their market value and business opportunities are immeasurable.

Group size and consumption level

According to the 15th Statistical Report on the Development of Internet in China issued by China Internet Network Information Center, 67% of consumers who shop online have a college degree or above, 4 1.9% are between the ages of 65438 and 08-24, and the proportion of students who shop at school is 3 1%. As can be seen from the above data, college students are the main consumers of online shopping in China. In 20xx, there were about 20 million college students in China. The consumption expenditure of college students per semester is as high as 48 19 yuan, which means that the per capita annual consumption of college students exceeds the per capita annual net income of urban residents (8472.2 yuan). These numbers will increase in 20xx years.

Consumer behavior characteristics

(1) has strong consumption capacity and huge potential consumption space.

(2) Unique personality brings universal consumption.

(3) Affordable consumption psychology

(4) Emotional consumption

(5) Tidal consumption

(6) Consumer behavior is easy to induce.

Information dissemination space of consumer groups

2 1 century college students live in an era of extremely rich information. Diversified media channels, rich information types and diversified contact characteristics are typical features of the information world of college students in the 2 1 century. Among many information channels, the Internet has become the primary channel for college students to obtain information sources, and the introduction and dissemination of classmates/friends is 53. 1%. The proportion of newspapers, televisions and magazines representing traditional media is 55. 1%, 49.8% and 27.8%, which have a very important influence on contemporary college students, especially before the real development of Internet advertising.

E-commerce business plan 3 I. Five steps of fruit e-commerce operation

1, set the target

2. Target analysis

3. Promotion plan

4. Implementation plan

5, real-time optimization

Second, nine experiences of fruit e-commerce operation are shared

1. Decide the present with the future. Regardless of the size of the company and the starting point, it is best to start with a medium-and long-term goal plan based on the judgment of the future. Companies with strategic landing and culture first are more likely to twist into a rope, and the company will achieve the next goal with half the effort; Tactical diligence can't make up for strategic clarity in most cases. The result of continuous change and adjustment in a short period of time often leads to the waste of a lot of opportunity costs.

2. The top-level design determines the height of the lower level, and the boss's vision and pattern will become the company's beacon light. Product strength, service concept, company culture and other factors have a long-term impact on the company's development. The only thing that can be changed is the boss himself. The boss's willpower is the weather vane of the company. Partners or managers and bosses will have different perspectives because of their respective positions and problems. It is best to form a complementary relationship with the division of labor as far as possible. Radical and conservative ideas depend on each other in major events and realize dynamics at appropriate nodes.

3. From the normal company operation, the importance of sustainable development team is greater than product marketing, while from the store operation, especially in the face of seasonal products, it is usually more important to know what to sell than when to sell, and when to sell is more important than how to sell. Prophet marketing brand reminds companies that have the right team and know what to sell to make money stably. Many companies spend most of their time on the third point, overemphasizing that marketing does not pay much attention to products and timeliness. There are opportunities, but they are more opportunistic.

4. The tiger has its way, and the snake has its tail. E-commerce itself is an industry full of challenges and opportunities. From a single point of view, there are too many ways to gain profits and success, and one way can be done extremely well. When everyone is joking together, there are usually days when sales are stable and they don't care about eating, brands don't care about selling groceries, and high-quality buyers don't care about buying and selling at one stroke. In fact, no one is more advanced and successful than anyone else. Different stores or brands are at different stages, and their business models and needs are different. It is most important to look at the learning opportunities behind the success of each model dialectically, integrate resources at the right time and find the most suitable model at this stage. Planning scheme "fruit e-commerce operation scheme"

5. Be cautious in foreign investment and don't lack money. After investors come in, they usually require sustained high growth and high profits. On the one hand, they will bring all kinds of ideas and resources to promote the rapid development of enterprises, on the other hand, they often overdraw the development potential of enterprises. It is only a matter of time before such a request is made. Under the premise of keeping the scale expanding, the profit rate is often not as high as possible. In many cases, the improvement of profit rate is achieved by increasing the sales ratio of old customers on the basis of constant cost. In addition to the shops that mainly do fan marketing, the space for new customers is limited in the shops where the sales of old customers account for a relatively large proportion. Customers' loyalty to online brands is far from as high as expected. The short-term profit data is good, and the long-term sustainable growth trend is bound to be blocked. The e-commerce situation is changing and the pace is slow. The rapid response of e-commerce companies is dogma, and management should also promote it in a timely manner. Not based on the actual situation, the complex concept of advanced management is counterproductive. There is no best, only the stage is most suitable for the present.

6. When the company grows up, the management and process should be simplified as much as possible, and the rapid response must not be lost. Dialectically look at scale and sales. Large scale and high sales represent the company's ability and space to grow bigger, but the data behind it is not necessarily healthy (except for playing capital operation mode, which is not suitable for most sellers). The phenomenon of high sales but extremely low profits and low capital turnover efficiency is also common among most sellers. Generally speaking, performance depends on promotion, gross profit depends on daily sales, and there is still profit.

7. The issue of category extension of the company's sustainable development will definitely be put on the agenda. I think it is understandable that coats are ready to try on pants and women's clothes are ready to try on shoes, but the advantages of core categories must not be lost. If other categories are not completely won, it is best not to make a big fuss and treat them with a normal heart. When you peek at other people's territory, others are drooling over you. I have really seen the failure case of Handan's toddler style. First of all, we should develop our own strengths and give play to our own strengths. This kind of work of filling shortcomings is a sideline and can be done at the right time.

8. I think e-commerce may be a business, not so mysterious and complicated. Let's think about where we will eventually die. It should be nothing more than consumers' ignorance, product analysis errors, and inadequate planning and implementation. Regardless of subjective execution, we must have awe of customers and products, deeply understand customer needs, deeply connect with customers, truly make products and impress consumers' brands and products to win the future.

9. Don't take temporary successes and failures too seriously. The internet is changing rapidly, and the successful experience at this stage may soon become a shackle. Businessmen are either constantly changing themselves or being eliminated, and the speed of environmental renewal and talent replication is the fastest, so sometimes it is necessary to forget the experience and upgrade constantly, but please cherish your life and do business moderately.

E-commerce business plan 4 1, to build a "base station" for online communication of e-commerce brands.

Brand is the core propaganda point of enterprise marketing activities. How to better obtain consumers' loyalty and trust in their own brands is the key work to be implemented by enterprises before marketing, and it is also the brand operation plan of e-commerce. Choose several e-commerce platforms that are more suitable for the display and promotion of their products, and display them on the mainstream e-commerce platforms in the form of brand websites or brand flagship stores. But what needs to be understood here is that there are many enterprises with e-commerce platforms, and the competition is naturally great. This requires taking time and energy to manage the store, regularly adding promotional activities, membership points, SNS community and other elements, and gradually building a "benchmark site" for the online market of enterprises.

2. Training of editorial planning team

Now many enterprises have an imagination, that is, they neglect to train professionals from within the enterprise, pin their hopes on recruitment and expect to recruit professional planning editors. As we all know, internal training is often more practical than external recruitment. In strategic brand marketing, enterprise planners and editors need to learn and improve constantly in the process of enterprise development. After all, the Internet market is developing rapidly and ever-changing.

3. Explore promotion channels

As a display and sales channel, e-commerce platform can exert a certain influence in brand building and brand marketing, but it is not enough to enhance the brand awareness and influence of enterprises through the Internet, and ultimately maximize the marketing value. In brand marketing, news media release, word-of-mouth interactive marketing and accurate advertising are all promotion methods that enterprises can't ignore. Planning scheme "E-commerce brand operation scheme".

4, brand effect evaluation

How to monitor the effect of brand marketing promotion is the biggest headache for every brand operator. As the carrier and platform of brand promotion, Internet has its own advantages, and its communication effect is measurable. As a leading Internet marketing analysis service provider in China, 99click has been committed to providing customers with comprehensive Internet marketing monitoring, analysis and consulting services, as well as e-commerce website operation analysis services since 2004. Its unique saas service model also provides more convenience for users to save more space. 99click has won the favor of customers with its advanced technical advantages, accurate and stable data and positive localization thinking. At present, it has established cooperative relations with more than 1000 enterprises.

First: quality is life.

Second: a secure payment platform

In addition to product quality, consumers are most worried about the safety of funds in online shopping. Although many small and medium-sized e-commerce websites can pay on delivery, there is no doubt that merchants are under pressure and still choose the way of paying first and then shipping. With the frequency and popularity of Alipay in China, it has been accepted by more consumers. Many users are reluctant to go to physical stores to buy things. One doesn't want to go out, and the other doesn't want to wait in line to pay the bill.

Third: delivery should be safe and fast.

Because consumers are still concerned about when the baby they bought will arrive, one of the great charms of online shopping lies in this, giving people an expectation. If the user does not receive the product or finds that the product has been damaged after receiving it, it will undoubtedly leave a bad impression on the website product, increase the after-sales burden, and will not dare to buy anything again next time.

Fourth: good service.

A very important link for small and medium-sized e-commerce websites to realize brand marketing is to establish word of mouth, let users help promote it through the power of word of mouth, and carry out viral marketing. Therefore, when receiving consumers, we should be patient and provide warm and thoughtful service, so that users can have a pleasant shopping experience and leave a good impression, and coming back next time will also bring more customers to the website.

Fifth: constantly introduce new functions.

Many small and medium-sized e-commerce websites are fixed procedures and templates with the same style. Consumers have developed aesthetic fatigue. If you can constantly introduce new functions and improve various services, and let consumers know that your website is growing and can keep pace with the times, they will remember your website and come and see if there is anything new when they have time. Love the new and hate the old is not only used to describe men, all consumers have this feature.

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