Section 1 Price Discount
Scheme 1. Illusion discount-give customers a different feeling.
Option two. Dry gold for a while-let customers flock to it.
Option three. Overvalued one yuan-the promotion strategy of giving up small and taking big.
Option four. Key price-customer's visual error
Option 5. Step price-let customers worry automatically.
Option six. Price reduction and discount-double benefits to customers.
Section 2 Prize Discount
Option 7. 100% winning-turn the discount into a prize.
Option 8. "cash cow"-the income from shaking out
Scheme 9. Be polite-drinking can also win gifts.
Section 3 Member Discount
Scheme 10. Refund promotion-benefits accumulated over time.
Scheme 1 1. Independent pricing-business strategy of strengthening promotion.
Scheme 12. Supermarket Shopping Card-Cumulative Discount
Section 4 Discount in disguise
Scheme 13. Account consolidation-let customers see the real benefits.
Scheme 14. Buy more and give more-discount in disguise
Scheme 15. Portfolio sales-one-time income
Scheme 16. Increase the quantity without raising the price-give more to customers.
Chapter II Customers-People-oriented Promotion Art
Section 1 Promotion by Age
Scheme 17. Being alone at home-promoting sales through children.
Scheme 18. Self-mockery and Self-mockery —— Middle-aged people pursue reality
Scheme 19. Take the initiative to find fault-impress the hearts of elderly customers
Option 20. Happy "Golden" Marriage-Advertising and Witness.
Scheme 2 1. "Shouxing" effect-let Shouxing advertise for the store.
Section 2 Promotion by gender
Programme 22. Heroes save the United States-playing a good man card
Programme 23. Choosing customers-the "soft" trick of shopping mall promotion
Programme 24. Giving in an Appropriate Way —— Meeting the "Heart" Needs of Female Customers
Programme 25. "Substitution" Effect-Giving Women Different Feelings
Programme 26. Love me, love my dog —— Do a good job in the writing of girl idolize.
Programme 27. Valentine's Doll-Let single women no longer be lonely.
Section 3 Psychological and Emotional Promotion
Option 28. Shop around-customers have a little more trust.
Programme 29. Eating luck-spending crazily for luck.
Option 30. People who can get more-a magic weapon to lure sales.
Scheme 3 1. Document management-let customers be moved by it.
Program 32. One more thing-make customers like you.
Programme 33. Model double star-stick to the national cultural tradition.
Chapter III Enthusiasm, Igniting Never-Say-Never Sales Passion
The first section shows the promotion
Programme 34. "Green leaves" effect-fresh fruit comes from customers.
Programme 35. Chaos management-a good way to win in chaos
Programme 36. Compare goods with good goods-good goods need inferior goods to accompany them.
Option 37. There is a trick to ranking-the cheap ones are always in the front row.
Section 2 Packaging Promotion
Programme 38. Mystery-satisfying customers' taste psychology
Programme 39. Soul mate-used to witness love
Option 40. Get together-a best seller with matching.
Chapter IV Advertising —— Short-cut promotion that caused a sensation
Section 1 Shop Advertising Promotion
Scheme 4 1. Live effect-promote yourself on the spot.
Scheme 42. Hint effect-making customers self-righteous
Program 43. Roll call effect-let customers pay attention to their own brands.
Scheme 44. Contrast effect-let customers see the actual effect.
Section 2 Media Advertising Promotion
Scheme 45. "exaggeration effect"-attracting customers' attention
Scheme 46. Clever use of witnesses-real live advertisements
Program 47. Celebrity effect-let celebrities advertise for shops.
Scheme 48. Hitchhiking-a shortcut to win by leveraging strength.
Section III Promotion of Public Welfare Activities
Program 49. One-dollar warmth-the journey of helping students in supermarkets
Option 50. Free adoption-turn the prize into adoption right.
Scheme 5 1. "Bought" Tuition —— Another Form of Student Promotion
Scheme 52. Hope Shopping Mall-Turning Profit into Children's Hope
Section 4 Promotion of Public Relations Activities
Scheme 53. Destroy the effect-let customers really rest assured.
Scheme 54. Effect demonstration-let quality speak
Scheme 55. Consumer Defender —— Making a fuss to cater to customers' psychology
Scheme 56. Loudspeaker-ask customers to help you promote sales.
Chapter V Holidays-Skills of Saving "Gold" in Prime Time
Section 1 Promotion of Traditional Festivals
Option 57. New Year Red Packet-Spring Festival Gift Promotion
Scheme 58. Feichang 1+ 1- Tomb-Sweeping Day flower promotion
Scheme 59. Five-Five Courtesy-Dragon Boat Festival Zongzi Promotion
Section 2 Promotion of Foreign Festivals
Scheme 60. Valentine's Day Price-Valentine's Day Flower Promotion
Scheme 6 1. Peace is a blessing-Christmas Eve Apple Promotion
Scheme 62. Holy Day "Holy Love"-Christmas cake promotion
Section III Festival Promotion for Specific Groups
Scheme 63. March 8th Lottery-Promotion of Women's Products
Scheme 64. Happy childhood-children's day toy promotion
Scheme 65. Household kitchen utensils-make your mother more relaxed.
Scheme 66. Implicit fatherly love-Father's Day gift promotion
Scheme 67. Respecting teachers-creatively advocating respecting teachers and valuing teaching.
Chapter VI Theme-Popularizing Magic Out of Nothing
Section 1 Opening Promotion/152
Scheme 68. The "red envelope" of the university-a promotion strategy for everyone.
Scheme 69. Crazy Dance-Make Customers Fall in Love with Your Store
Scheme 70. Step-by-step Promotion —— Punning game promotion
Section 2 Celebration and Promotion
Scheme 7 1. Integral discount-giving back to old customers with true feelings
Scheme 72. Self-help sales-attract more new customers
Program 73. Award collection-celebration enhances influence
Section III Promotion of Other Themes
Program 74. Gold plus gold-attract customers' attention with gold.
Scheme 75. Shop botanical garden-let environmental protection remember customers' names.
Program 76. Happy quintuplets-May customers be happy forever.
Chapter VII Shop Assistant-An Invincible Sword for Promotion
Section 1 Promotion of Service Personnel
Program 77. Beauty effect-make customers beautiful.
Program 78. Dwarf restaurant-laugh it off.
Program 79. Comparison psychology of beauty-loving women
Section 2 Promotion of Promoters
Option 80. Alternative mode-a special promotion scene
Scheme 8 1. Clear distinction between beauty and ugliness-shocking visual effect
Scheme 82. Win-win Mode —— Doing a Good Job as a Promoter's Article
Scheme 83. Manpower Promotion-Meeting the Emotional Needs of Customers
Scheme 84. Anchoring Effect —— Promoter's Service Language Creativity
Chapter 8 Service —— the promotion method of targeting customers
Section 1 Pre-sales Service Promotion
Scheme 85. Sample delivery-a more direct trial experience
Scheme 86. Appropriate offside-give more to customers.
Scheme 87. Want to get the first-choice of store service
Section 2 Promotion Services
Option 88. Choose your own restaurant-everything is to serve customers.
Scheme 89. Make mistakes-make customers satisfied.
Scheme 90. Follow the pattern-give customers an idea
Scheme 9 1. Supply on demand-don't let customers down.
Section 3 Promotion of After-sales Service
Scheme 92. Famous on the list-the best service for customers
Scheme 93. Be responsive-think what customers think.
Scheme 94. No reason to return goods-a service plan to win credibility.
Section 4 Promotion of Free Services
Scheme 95. Free service-an emotional investment in advance
Scheme 96. Extra service-sincere service to customers
Scheme 97. Graffiti service-let customers fall in love with your store.
Section 5 Promotion of Other Services
Scheme 98. Please come into the store-small services bring big profits.
Scheme 99. Planting trees to attract phoenix-convenient for customers and shops.