2020 is destined to be an extraordinary year. Affected by the epidemic, this year Tmall Double 1 1 changed its statistical rules for the first time in ten years, and it was divided into two sales periods, in which the pre-sale began on June 2 1 and on June 21-3.

Personally, there are three reasons: First, facing JD.COM. COM step by step (JD. COM's statistics are from 1 1.1day-1/day).

Extended data:

The origin of double eleven

"Double Eleven" was first dubbed by netizens as Singles Day because of its four dates of 1. In 2009, Taobao Mall chose to hold a large-scale online shopping promotion on11for the purpose of promotion, because Singles Day happened to be in the traditional retail golden week and Christmas promotion season. ?

But this time, the weather changes just when people buy winter clothes. At that time, I wanted to give it a try and see if online promotion activities could become a window to attract consumers. As a result, the "Double Eleven" became synonymous with the e-commerce consumption festival, and even had a certain impact on non-online shoppers and offline shopping malls. ?

Large e-commerce websites, such as Tmall and JD.COM, generally use this day to launch some large-scale discount promotions to increase sales quotas. As the largest commercial activity on the Internet in China, the importance of Singles Day has attracted much attention because of its connection with the shopping festival.