A few days ago, the General Office of the People's Government of Henan Province issued "Several Opinions on Further Expanding Consumption" (hereinafter referred to as "Opinions") to further release consumption potential and promote consumption upgrading.
Sun Ke, chief reporter of Henan Business Daily
Cultural Tourism Consumption Our province should build a homestay cluster with outstanding cultural characteristics.
The "Opinions" put forward that our province should implement the "Great Scenic Area" promotion plan, study and issue opinions to support the development of homestays, and create a homestay gathering area with outstanding cultural characteristics. Focus on leisure, small groups and high-quality products, and increase high-end customized cultural tourism products. Introduce combined tourism products such as "high-speed rail tourism" and "hotel scenic spots".
At the same time, we should vigorously develop local tours, Zhou Bianyou tours, city tours, rural tours and night tours; Promote coordinated and complementary development with neighboring regions and provinces, and carry out the action of "resource sharing, complementary characteristics and exchange of tourists".
Urban consumption By 2022, 20 characteristic consumption centers in the province will be built.
The "Opinions" put forward that our province should give play to the role of urban consumption radiation, leading and driving according to the functional characteristics of the city and the living needs of residents, and provide diversified and high-quality consumer goods supply. Actively develop the housing rental market and promote the healthy development of housing consumption. Promote the standardization and brand development of services such as pension, child care and housekeeping, and vigorously increase the supply of services. Support Zhengzhou and Luoyang to build international consumption center cities, support Kaifeng, Anyang, Nanyang, Shangqiu and other cities to build regional consumption center cities, cultivate a number of new representative consumption demonstration cities, and create regional consumption growth poles. By 2022, 20 characteristic consumption centers in the province will be built.
Efforts should also be made to develop the "night economy" and build an upgraded version of local night consumer brands such as Zhengzhou "Night Merchants". Market operators are allowed to sell in a standardized and orderly way such as "outside the store" and "open-air market".
In the consumption of bulk commodities, the policy of restricting the movement of used cars was completely abolished.
The "Opinions" clearly support the introduction of policies to promote automobile consumption in various places, implement the policy of completely canceling the restrictions on the movement of used cars, and levy value-added tax on used car distribution enterprises at a reduced rate of 0.5% of sales according to regulations. Promote the updated consumption of household appliances and furniture, support the introduction of subsidy policies such as household appliances and furniture consumption, smart phone trade-in, and home appliances going to the countryside, and promote the pilot recycling system for used household appliances.
New consumption actively develops live stream economy, network celebrity economy and house economy.
The Opinions pointed out that the digital transformation and transformation and upgrading of physical retail enterprises should be encouraged, omni-channel marketing of "online sales, offline experience and non-contact distribution" should be expanded, and modes such as "cloud shopping" and "home consumption" should be developed. Actively develop "live streaming economy", "network celebrity economy" and "home economy", cultivate and improve the live broadcast industry chain, create an online multi-platform traffic matrix, and hold live e-commerce festivals and other activities.
Our province should also encourage local joint platform enterprises to develop new formats and models such as "online food market", "online restaurant" and "online supermarket", and carry out free training and business guidance.
Policy Orientation of Expanding the Preferential Scope of Ticket Price
In terms of guiding policies and measures, the Opinions put forward that special actions to promote consumption should be carried out focusing on consumer nodes such as Labor Day, Dragon Boat Festival, National Day and winter and summer vacations. Encourage time-honored enterprises to expand the market, and all localities can reward enterprises that have won the titles of "China Time-honored Brand" and "Henan Time-honored Brand".
Support stadiums, museums, libraries and other free or low-cost opening. In addition, we will expand the scope of preferential ticket prices and promote the reduction and exemption of tickets for tourist attractions by category. Encourage and support tourist attractions and sports and leisure places to open to/kloc-children under 0/4 and elderly people over 60 free of charge.
background
In the first quarter, the total retail sales of social consumer goods in our province moved back two places year on year.
Henan Business Daily reporter learned that since the beginning of this year, the consumer market in our province has generally continued its upward trend since the second half of last year. In the first quarter, the total retail sales of social consumer goods in the province increased by 28. 1% year-on-year, and the total volume basically recovered to the same level of 20 19. The online retail sales of the whole province increased by 39. 1% year-on-year, of which the online retail sales of physical goods increased by 32.4% year-on-year, which was 9.2 and 6.6 percentage points higher than that of the whole country respectively. Consumption-upgrading commodities grew rapidly, and retail sales of 20 categories of commodities above designated size increased positively.
However, due to multiple factors such as the epidemic situation in COVID-19 and the local Spring Festival policy, the recovery of consumption is uneven. The total amount of inter-provincial travel of residents such as business and tourism was less than that of the same period of last year. The consumption demand of accommodation and catering oil and products was less than 90% in the same period of 20 19, and the sales of household appliances and furniture only recovered to about 70% in the same period of 20 19. In the first quarter, the growth rate of total retail sales of social consumer goods in our province was 5.8 percentage points lower than that of the whole country, and the ranking (23rd) moved back two places.
In order to implement the Party Central Committee and the State Council firmly implement the strategic plan of expanding domestic demand, accelerating the formation of a new pattern of "double-cycle" development, give play to the important role of consumption as an engine of economic growth, further release the consumption potential, and better meet the consumption needs of the people, the Provincial Development and Reform Commission took the lead in drafting the Opinions in combination with the actual situation in our province.