App store promotion
1, application stores of mobile phone manufacturers: such as Lenovo Music Store, HTC Market, opponearme, Meizu Market, moto Smart Accessories Park, etc. The channel department needs more operation specialists to contact the stores of mobile phone manufacturers.
2. Application stores of mobile phone operators: The so-called operator channels refer to China Mobile, China Unicom and telecom operators. Their main feature is a large user base. If your product is good enough, you may get the support of the operator.
3. Mobile phone system manufacturer's app store: it is the official app store such as Google, ios and windowsphone.
4. Third-party application stores: The first type belongs to third-party stores, and channel specialists should prepare a lot of materials, tests and so on to connect with the application market. The rules of each application market are different, so how to communicate with the person in charge of the application market and accumulate experience and skills is very important. If you have enough money, you can put some advertising space and recommendations.
5. Software download stations: For example, download stations such as Sky Download, Huajun Software Download, Baidu Software Center, Zhongguancun Download and Pacific Download can also submit your app to obtain users.
Network alliance promotion
1, integrating wall: displays various tasks (downloading and installing recommended applications, registering, filling out forms, etc. ) In an application, the user can then get a virtual currency reward by completing the task in the game embedded with the integral wall. According to CPA (CostPerAction) billing, as long as users complete the task of integration wall, developers can get a share of revenue.
2. Screen insertion: also called advertisement insertion. When using the App, the action triggers full screen/half screen pop-up or embedding, which is suitable for mobile games. Click-through rate, conversion rate and user activity performance all have good performance. In order to pop up in the form of half screen or full screen when the application is started, paused or exited, the normal experience of the user to the application can be skillfully avoided. Because of its large size, shocking visual effect, high click-through rate and good advertising effect.
3. Network Alliance &; Agent: If you buy according to CPA and negotiate a CPA price with the other party (of course, the higher the price, the more users you get), it is best to set a KPI, such as not less than the next day's retention, or not less than the 24-hour shopping rate. With such an agreement, the quality of users is guaranteed. Like IOS, platform-based network alliance is also a company such as inmobi and adwords.
4. Mobile DSP: At present, I only know that powerful beauty and mediav are doing mobile DSP. Because it is just starting, the students of these two companies themselves don't recommend us to do it. Because there is no historical data, there is little basis for optimization and the price is so high. By the way, their media resources are generally accessed by platforms such as google and inmobi. It is not clear whether mobile DSP will become a more reliable delivery method in the future, so wait and see ~
5, brush list promotion: this promotion is an informal means, but it is very popular in China. After all, most Apple mobile phone users will use the APPStore to download apps. If your APP is directly in the front position, of course, you can quickly get the attention of users and get a higher real download volume. However, the price of brushing the list is relatively high. The price of the top 25 in the domestic list is about 10000 yuan/day, and the price of top5 needs more than 20000 yuan/day. Because this kind of promotion cost is relatively high, it is usually done together with news hype, so it is easy to become famous quickly.
In-application lifting
1, intra-application push: also called traffic exchange, which is to exchange traffic through BD cooperation. You push my app, I push your app, and everyone replaces users with each other.
2. Push promotion: As an important means of mobile phone application operation, push has been paid more and more attention by mobile game operators.
When the same content is sent to users, it is pushed regardless of time, and the performance of pushing remains unchanged. When users receive this kind of aimless push many times, they will get bored gradually. But what users are bored with is not the push function itself, and it has little to do with the number of push and send. What matters is what is sent.
3. Pop-up promotion: an advertising form that pops up when the application is opened. The effect is good, but it affects the user experience very much.
4. Focus map promotion: It can be simply understood that one or more pictures displayed in the application are focus maps. The obvious position in the application is played in the form of picture combination, which is similar to the meaning of focus news except that pictures are added. Generally used in the application home page or channel home page, because it is in the form of pictures, it has certain attraction and visual attraction.
5. Recommendation for popularization and application: Most of the settlement methods of Jinshan, Limited Exemption, Fun and APP 123 are CPT. Due to the limited resources of IOS promotion channels, prices have been rising. 14 a lot of cooperation in Jinshan needs to take the annual framework. Even with CPA cooperation, the price of e-commerce is 12 yuan/activation. The quality of users in such channels is good, and the channels are basically not mixed with water, and the data is still relatively reliable. Only after the long-term launch, users will have "aesthetic fatigue" and the promotion effect will gradually decline. Some applications, such as today's headlines, giving sisters, etc., can embed content or talk about CPS. In the past, there were shopping pockets in Sisters.
6. Jailbreak promotion: PP assistant, synchronous push, quick use, 9 1 ... most settlement methods are CPT, and CPA cooperation can also be communicated. The number of these families is still good, and there is no channel to push out the prison, so I know very little.
7. Internet open platform promotion: Don't underestimate the open platform! Submit your mature APP application to the Internet open platform and enjoy a large number of users, such as Tencent open platform, 360 open platform, Baidu open platform, Xin Kai open platform, Renren open platform and so on. Add different angles of experience to your users.
Socialization promotion
1, social marketing: a popular way to promote online SNS. Embedded words, pictures and videos can spread quickly in a soft way and spread in major SNS communities, bringing high explosive traffic. This is not impossible, what is needed is the topicality that the product itself can create and the execution of the marketing team.
2. Lederman forwarding: (User quality improvement: uncertain) Generally, payment is made according to the number of articles, and the price is discussed by both parties in advance. If successful event marketing is conducted, it may be the most cost-effective promotion form. There may also be cases that have no effect. Pay attention to the control scale. Too much is not enough. Now users are very smart.
3. Malware latent installation market: This way is evil, but it can also bring traffic.
4, WeChat group promotion: There are many WeChat groups now, and many people download red packets by doing activities in the group, which can bring hundreds of downloads every day.
5, human flesh brush comment promotion: by brushing comments to rush the list, improve the ranking, you can also get the number of users of the app.
offline promotion
1, mobile phone manufacturer pre-installed: This means that when a mobile phone is produced, you need to cooperate with the mobile phone manufacturer to pre-install your application. In this way, the user conversion rate is high, which is the most direct way to develop users. But it takes a long time for users to start buying. After all, from the cooperation of mobile phone manufacturers to the launch of new mobile phone products, it takes a period of time for users to buy, usually 3-5 months.
2. Parallel brush machine: Android mobile phone brush machine has formed a market. If you use this method, users can get started quickly, and basically you can see the brush users in 2-4 days. Companies in this industry include XDA, Kule, le cool and Brush Wizard. The cost is difficult to control, the quality of users is poor, and it is difficult to monitor. Basically, the CPA of a single software is 1-2 yuan, and the price of chartering a machine is between 5- 10 yuan.
3. Authorized storefront: users have high quality, high viscosity, high conversion rate of users' payment, and fast speed of satisfying users. There are many storefronts, and the training of shop assistants is complicated, which requires a perfect assessment and reward mechanism. Basically, the CPA price is between 1-5-3 yuan, and the pre-installation price is between 0.5- 1 yuan. Industry companies: Yule, Zhongfu, Yin Tian, China Post, Suning, etc.
4. Offline media promotion: such as light boxes, knife flags and LED screens.
5. offline store promotion: for example, cooperate with McDonald's and KFC, download the app and send a KFC drink.
6. Promotion of exhibition materials: for example, download App at the exhibition and send small gifts for promotion.
7. Push promotion: (Promote user quality: high) The daily work of Ctrip push staff is to install Ctrip apps at the airport, with an average of 30~40 apps per day. When it's good, you can pack 1000+ in a month, and the basic salary 1000 is enough for 600. After that, every 1 will exceed 1000. This form of promotion is very accurate but also very tiring, and the most stupid method is often the most effective.
New media promotion
1, content planning: The important point of content planning is to analyze users, grasp the psychology of target users, pay attention to creativity in content, and be afraid of your dog blood, but you are afraid of being dull.
2. Branding promotion: encyclopedia promotion: establishing brand entries in Baidu Encyclopedia and 360 Encyclopedia, and question-and-answer promotion: establishing questions and answers on Baidu Know, Soso Ask, Sina Love Ask, Zhihu and other websites.
3. Forum Post Bar Promotion: Many industry forums can be seen at the bottom of mobile phone related websites. It is suggested that the promoters post through the official post bar and the user post bar, and at the same time, they can contact the forum administrator to do some activities to promote. After posting, you should maintain the post regularly, answer the questions raised by users in time, and collect the feedback information from users so that the next version can be updated and improved.
4. Micro-blog promotion: content: personalized products, storytelling, positioning Weibo characteristics, and insisting on original content output. Catch a week or a day's hot spots in Weibo for follow-up, and keep a certain degree of continuous innovation. Here you can refer to the successful Weibo tuba in the same industry and learn their experience.
Interaction: Pay attention to industry-related Weibo accounts, maintain interaction and improve brand exposure.
Activities: If necessary, you can plan activities and forward them to Weibo.
5. WeChat promotion: Promote WeChat in the official WeChat account, for example, find an official WeChat account similar to your app, and the user traffic will naturally increase and the conversion rate will be higher. For example, the official account of mobile Internet (ydhwldyq) WeChat can put some app download advertisements related to mobile Internet dating, marriage and other practitioners.
6, public relations communication: public relations is not a hard advertisement, it is very important to learn to tell a moving story in the right way. In the Internet age, everyone is the source of communication. No matter Weibo Kol, WeChat official account, columns of media websites, or major social networking sites, I will study how to use these platforms to tell the story of a good brand. On the contrary, these platforms will also be the best channels for users to generate UGC for brands.
7. Event marketing: Event marketing relies on the operator's brain power and keen sense of industry information. Shallow understanding is hype, which requires the team to have certain media resources.
8. Data analysis: promotion at any time is inseparable from data, and you should learn to find problems from data. Summarize good experience, make high-quality channels and improve products.
Second, app promotes making money.
Is app promotion money true?
Just like Taobao's brush list, advertisers need to brush their hands a lot in order to promote their own apps, so that users can search on the home page and make the designated apps rank high, so that users who really need this app can see it at the first time, that is, they have completed their own advertising promotion and received corresponding remuneration. This remuneration is labor income, and advertising alliance merchants will pay the corresponding remuneration.
How to make money from app promotion?
New users must be soldiers first (novices must do it). Oh, this novice task is specially set for new users. Simple and easy to use, high unit price. After completing the task every day, try out other platforms in the order of platforms and get more rewards! All platforms support ios system!
Note to novices:
1, most platforms need Apple not to jailbreak. If you have escaped from prison and want to try a platform without jailbreaking, you must upgrade the system (please do it yourself).
2. After downloading the assistant, click and a dialog box will appear. Be sure to choose trust! Push messages are also allowed.
3. iPad users, select "iPhone only" mode to download in the APPStore!
4. The alliance tasks of most platforms are very strict and need to be completed in strict accordance with the task requirements, paying special attention to the words such as first time, registration and 3-minute demo. After the completion, the Alliance Chamber of Commerce will decide whether to award or not after a series of technical judgments. There may be a delay in this judgment.
5. The time required for a task is usually continuous. If you quit halfway and re-enter, it may be re-timed. During this time period, you should keep the foreground running when you open the app, and the background running can't complete the task.
6. Many platforms must bind the mobile phone number, so don't forget to bind the mobile phone number. It's best not to swipe your computer, which may cause problems with your platform account.
7. When the unit price of the task exceeds 3 yuan, it is generally a paid task (there will be a "Pay" prompt on the general platform), which means that you need to pay 1 yuan to download the software in the AppStore. If you feel uneasy, you don't have to do paid tasks.
8. The accounts of most platforms that make money through WeChat are generally equal to = unique device+unique WeChat+unique Apple ID. One of the three changes will affect the task.
Tip:
All platforms say that you need to download for the first time, please ignore it directly. If there are exceptions, just try this strategy!
Task tips (applicable to all platforms! )
1, search by keyword and find the icon accurately!
2, see the task requirements!
3. Sometimes if you don't reward for a long time, you will register for a demo.
4, the assistant disconnected: when doing the task, you can occasionally switch back and forth between the task and the assistant. Don't give points for a long time, continue the task and restart the assistant! (This is the key point)
Third, the profit model of mobile APP.
1, brand promotion: For many enterprise-type APPs, the role of the app is not necessarily an online e-commerce system. Introduce the brand strength, development process and products of the enterprise in more detail through APP. Users, agents, distributors, partners, internal employees, etc. You can get to know the latest development of the enterprise at the first time, thus boosting the offline sales of the enterprise.
2. Traffic economy: Traffic is the first rule of mobile Internet, and users are behind traffic. A free APP can package user information as a whole or implant advertisements.
3. Seize the market gap: In the era of mobile Internet, whoever can capture more users and seize the channels of users will win. Therefore, seizing market opportunities is often the first step. It is a common means for the mobile Internet industry to occupy market gaps through free apps.
4. Competitive demand: In the key areas of competitors, setting up free apps to differentiate the market is also one of the strategies commonly used by giants.
5. Giant acquisition: As the APP market becomes more and more subdivided, more and more giants no longer research and develop themselves, but acquire potential startups. Startups can also get extremely high returns in the acquisition summary.
6. Peripheral market: The mainstream business attracts users for free, and then it is diverted to peripheral products for profit. For example, in Zhihu, it is now profitable by selling books, commenting on lists and taking big V courses.
7. Capital premium: This kind of APP mainly refers to continuous financing after being packaged by capital, so as to realize scale appreciation and capital premium in the process of capital entry and exit, which is also one of the common business models of various funds. Speculation in the capital market pays more attention to expectations than current profitability.