Reward score: 15- settlement time: 2008-8-1210:19.

Question a: pricing.

In order to obtain greater benefits, how should enterprises price goods? On the surface, the higher the price, the more money you make, but too few buyers will affect the total income. On the other hand, if it is set too low, the profit per unit commodity will be too low, which will also reduce the total income. Please give various factors that should be considered when determining the price of a commodity, and discuss their relationship (it is best not to establish the assumption of production and sales balance).

In addition, the ski resort 50 kilometers away from the city can only be opened in winter, so the price is relatively high. The price paid by tourists at the counter is skiing per person per day 120 yuan (because it is far from the city, tourists mainly ski for one day). In order to attract more customers, the resort wants to design several other charging methods:

1) sold the card 20 times. After one-time purchase, each customer will punch one hole at a time when using it, and the card with 20 holes will be invalid, and there will be no refund if it is not used up;

2) Annual card. You can ski at any time as long as the ski resort is open all year round. No matter the number of times and time, there is no other charge, only one person can use it, and Xueyuan provides all kinds of convenient conditions for it, and a certain fee needs to be paid when purchasing. The annual snow season lasts about 4 months;

3) Club groups can enjoy preferential prices. The ski resort appoints a broker for each club. The club organizes people to ski, the ski resort and the broker settle accounts, and then the broker charges the club staff a certain fee. Obviously, the agent will earn some money, but skiers pay less than when they pay at the counter;

4) People who bring their own ski equipment should enjoy lower prices because they only use the cable cars and ski trails of ski resorts.

In view of the above situation, please design the prices of various payment methods respectively and analyze the benefits. It is estimated that there will be 600 people/day on weekdays and 2,000 people/day on weekends in the snow season (New Year and Spring Festival are not particularly considered).