As of September 25th, 2008, there were 9999 internal users. According to the latest online shopping research report released on May 28th, 2008, online shopping has developed rapidly in China in the past year. Last year, the Internet market in China continued to develop at a high speed, with the number of netizens reaching 22 1 100 million. According to the latest research report of DCCI, Baidu's market arrival rate is as high as 88.7%. Based on this calculation, we find that there are more than 1.96 billion netizens gathered here.
Business slogan: to shop, Baidu comes first.
Business purpose: let buyers get benefits and let businesses make money.
Task: ignite the passion of 6.5438+96 million buyers.
Whether to charge: It is absolutely free to open a shop on Baidu's online trading platform, and no charge has been considered at present.
Judging from the history of Baidu, the continuous exploration of users' needs in recent years has met the Chinese search needs of netizens in China. At the same time, it also mastered the purchase demand triggered by hundreds of millions of users. A large number of users search through Baidu, not only searching for product information, but also searching for information about where to buy and how to buy it. The establishment of e-commerce platform is to provide users with a one-stop shopping experience and better meet the one-stop shopping needs of this group of people. 65438+96 million buyers will complete the search and purchase experience through Baidu in one stop. Can provide users with a faster, better and more powerful shopping experience.
Research shows that through the analysis of netizens' search keywords, Baidu receives more than 654.38 billion searches every day, among which shopping information-related keywords account for a high proportion. Baidu will integrate its own superior resources, fully support business development, grow together with merchants and consumers, and share the great value brought by e-commerce.
"Meeting the needs of netizens is the initial driving force for Baidu to cut into the e-commerce market." Li Mingyuan, general manager of Baidu's e-commerce division, said that based on this purpose, Baidu's online trading platform will aim at creating a perfect user experience, allowing sellers and buyers to complete the whole transaction process quickly and concisely.
Whether online shopping or shopping in real life, "Baidu" is almost a compulsory course for many people to "market research" before shopping.
Not long ago, iResearch's survey data showed that as many as 49% of domestic netizens would search for relevant shopping information before making online shopping. Through the analysis of netizens' search keywords, Baidu also found that Baidu receives more than 654.38 billion searches every day, among which the keywords related to shopping information account for a high proportion. According to relevant data, there are about 22 1 10,000 netizens in China at present, and the market arrival rate of Baidu is as high as 88.7%, that is to say, there are196 million people who have potential demand for shopping on Baidu's online trading platform.
A lot of infrastructure and preparations have been completed, including Baidu Hi, online payment and evaluation system. With the help of Baidu's C2C promotion tools (possibly including Baidu Post Bar and Baidu Space), Baidu will help sellers determine the corresponding sellers according to the information and usage behavior analysis of users on Baidu.
According to data from Baidu, 6.5 million posts were added to the Post Bar every day, and 60 million posts were added to the space every day, until the questions raised by 23,000 netizens were solved, forming a strong interactive and sharing atmosphere, and a large amount of information was related to online shopping. People share discount promotion information, discuss bargaining experience and exchange shopping experience on Baidu search community platform, which will be a unique and powerful resource for Baidu online trading platform.
Edit this memorabilia
◆2007
Investment promotion activities
On June 5438+1October 65438+August, 2007, Baidu (Nasdaq: BIDU) officially entered the field of e-commerce. Li Yanhong, chairman and CEO of Baidu, said that Baidu currently has a preferred market share of 74.5% and has the largest Chinese interactive knowledge community in the world. These two factors will lay the most solid foundation for Baidu to successfully enter the field of e-commerce. Baidu established an independent business unit to operate Baidu C2C trading platform, and Li Mingyuan, the former senior manager of Baidu search engine product marketing department, served as the general manager of e-commerce business unit.
◆2008
On June 8, 2008/KLOC-0, Baidu Online Trading Platform toured China Beijing Investment Promotion Conference. This is one of the large-scale marketing activities before the release of Baidu online trading platform. The investment promotion tour will be held in the core cities of the Yangtze River Delta and the Pearl River Delta, and further extended to other first-and second-tier cities.
On the afternoon of July 2nd, 2008, Baidu C2C business investment promotion tour Ningbo Station was officially launched, which means that Baidu C2C business investment promotion plan officially entered the domestic C2C website base camp, and Baidu C2C investment promotion officially entered Jiangsu and Zhejiang regions.
On July 16, 2008, the third stop of the investment promotion tour of Baidu online trading platform was officially launched-Guangzhou.
On July 23, 2008, the weather in Nanjing was still hovering at a high temperature of 33 degrees. The day before the thunderstorm, the weather was sultry, but the sultry weather did not stop the sellers in Nanjing. Baidu C2C merchants officially entered Nanjing.
On July 30th, 2008, Baidu Online Trading Platform toured the whole country for the first time, and went deep into the inland area of China-Wuhan. The relevant person in charge of Baidu said that compared with the coastal areas with mature e-commerce, the mainland market has great potential and will be the main source of online shopping market increment in the next few years.
On the afternoon of September 24th, 2008, at the Shanghai Grand Theatre, the 2008 Baidu Online Trading Group and the first batch of sellers settled in the platform were in full swing. Hundreds of sellers from Shanghai and surrounding areas gathered here, and their eagerness was not affected by the continuous high temperature in Shanghai recently. The first online shop of Baidu's online trading platform was produced by the on-site lottery of Shanghai Chamber of Commerce.
Internal test registration:
On August 22nd, 2008, Baidu (NASDAQ: bidu) announced that it would open C2C platform for internal testing (website). Provide no more than 65,438+00,000 internal test places for merchants to settle in in advance. Baidu will present domain names to the first batch of settled businesses, and provide free platform promotion and tailor-made marketing activities.
Submit information to Baidu for investment review. In the first stage, I will stay in Baidu online shop, which is divided into merchants and individuals. I will select some materials to submit to Baidu as needed. The specific materials and formats are as follows:
Merchant Baidu user name, application email address, contact information, enterprise name, business contact person, main category, independent advantage, merchant type (brand agent, independent brand, physical store, manufacturer), scanning certificate (sent in the form of attachment)
Personal Baidu user name, application email address, contact information, more information, application reason.
There are other online stores, and users who apply for internal testing need to add codes on the bulletin board of the store. Later, Baidu's investment promotion team changed this article to submit information.
Internal test notification
Everyone who participated in the internal test received an email.
Subject: Baidu Online Trading Platform: Inform HI about the results of internal testing, merchants.
We are honored to inform you that your application for staying in Baidu online trading platform has passed our review and obtained the qualification for internal testing of Baidu online trading platform! In this application, only 9999 senior sellers passed the examination and got the opportunity to test with you. Congratulations on winning the first prize among thousands of sellers. When you receive this email, your application has completed the preliminary review process. Now you can remove the verification code from the bulletin board at any time, so as not to affect the overall beauty of your store. Before Baidu's online trading platform is officially launched, we invite you to experience the beta version in advance, and you can take the lead in experiencing the following services: merchant certification, store decoration and commodity shelves.
The specific time and experience address of the internal test will be notified to you by email again before the internal test on the platform. We are eager for your active participation and valuable suggestions to further improve our products. If you have any suggestions, please email zhaoshang@baidu.com. If you have any questions or ideas about Baidu's online trading platform, please feel free to contact our online customer service: online consultation Baidu Hi: Baidu Wangpu Consulting 1 Baidu Wangpu Consulting 2 Thank you for your concern and support for Baidu's online trading platform!
Gathering popularity and wealth, Baidu online trading platform is just around the corner, please wait and see with us! Baidu Network Trading Platform Investment Team
Subject: Baidu Online Trading Platform: Inform HI about the results of internal testing, merchants.
Thank you for your concern and support for Baidu online trading platform. We regret to inform you that we can't pass your application for occupancy for the time being. Due to the unprecedented attention and participation of merchants in the internal testing of Baidu online trading platform, the number of applicants has seriously exceeded the standard, so that we cannot provide internal testing opportunities for every seller. We are deeply disturbed and sincerely apologize to you.
We still invite you to stay as soon as possible after Baidu online trading platform is officially launched. At that time, we will also carry out a series of marketing promotion activities according to the different characteristics and needs of the first sellers. Please pay close attention to the recent developments of Baidu online trading platform.
On September 24th, 2008, at 10: 38, Baidu online trading platform posted an ilovec2c post asking for the name of Baidu online trading platform, which is the ultimate guess! The long-awaited Baidu online trading platform will be launched soon. What do you think is the name and domain name of ——C2C platform, a heavyweight product that Baidu strives to build? Or have better suggestions, please reply with the thread. Voting will close on March 25th, 2009 10:38, and 9995 people have participated (the number of votes as of March 25th, 2008 +00.2).
Settle down early
At 20: 00 on September 25th, 2008, 9,999 big sellers from all over the country were lucky enough to become the first owners of Baidu's online trading platform. The night before the launch of Shenzhou VII, Baidu online trading platform () activated its Baifubao account and completed the real-name authentication, so they can start their own shop decoration and product online work.
"Baidu's online trading platform is carrying out various tasks step by step according to the established deployment. The arrival of the first batch of merchants means that all preparations for the launch of the platform are ready. " Li Mingyuan, general manager of Baidu's e-commerce division, said that these sellers are a bit like the special test guests of the platform. Baidu will try its best to collect the opinions and suggestions brought by the previous experience and testing, and make the final evaluation and adjustment before going online.
For other businesses that apply for entry in advance but fail, after the platform is officially launched, they can also seize the opportunity of entry in the first time and become the pioneers in the huge entrepreneurial community of Baidu online customer page platform. By then, Baidu will actively help sellers win new professional glory. In this regard, Li Mingyuan said, "We will mobilize Baidu's search, community, alliance and other high-quality resources, as well as partners from banks, logistics and other fields to release the shopping passion of netizens together with sellers who trust Baidu nationwide."
If you are not satisfied with your user name, you can change your user name in the green channel in the upper right corner of the login homepage, and you will be prompted that the account name has been changed successfully. Please be patient and have a relaxed and happy long vacation. We will inform you of the result on the evening of 10/6. If the replacement is successful, you can immediately log in and settle in with the changed user name. It is especially important to note that during this period, don't activate the successful Baifubao account or complete the real-name authentication, otherwise you will still lose the opportunity of user name. I also wish you a prosperous business in Baidu online trading platform!
home page
Enter the page in advance
Publish the name and website of the platform.
On June 8, 2008, 10, Baidu's online trading platform was officially named "You" and registered the domain name youa.com.
Announce the criteria for winning the honor of "Yes, the first store"
On June 5438+1October 65438+May, 2008, Baidu announced that merchants who released 100 products before the official launch of the platform could get an honorary logo of "Yes, the first store".
Yes, the online beta is officially launched.
On June 5438+1October 65438+August 2008, the beta version of Baidu's online trading platform "Yes" () was officially launched, which is the most significant step for Baidu to enter the field of e-commerce so far. It is understood that as of the release of the platform, the merchants who settled in advance have uploaded more than 1 10,000, which shows the strong appeal of Baidu platform.
Open test
When the time and content are to be announced, it may be supplemented, or it may be officially launched directly without public beta.
Officially launched
On the afternoon of June 28th, 2008, 10, 14: 00, Baidu You Ya beta was officially launched, and any ID can be registered and traded on Baidu You Ya.
Edit the platform name and website address of this paragraph.
Baidu is known as Baidu platform.
Baidu platform website
Customer service telephone number: 400-6666-365
Edit the related tools in this paragraph.
Baifubao () Baidu officially launched C2C payment platform at 8 pm on September 25th, 2008.
Baidu Hi () is an instant messaging software launched by Baidu, which integrates the functions of short message, audio and video call and file transfer. It is easy to find like-minded friends and keep in touch at any time. Chat records can be used as transaction evidence in the transaction process of Baidu trading platform.
Baidu moving assistant Baidu Company has launched a tool to help merchants upload goods in batches quickly. You can import CSV files backed up by any other platform. Save a lot of time for businesses.
Edit this product service.
Baidu online trading platform is a C2C (customer-to-customer) personal trading online platform. There is only one price at present.
Commodities: household appliances, camera phones, USB flash drives, computer equipment, mobile phones, office equipment, games, men's and women's clothes, books, bedding, ingredients, wine, sports and leisure, etc. Almost includes people's daily necessities.
Featured services:
Baidu Hi is a passport to get through and integrate Baidu community products. Users can add friends to Baidu im from Baidu space page; Call Baidu friends instantly on the pages of Post Bar, Space and Zhihu; Bar owners of Post Bar can establish a Baidu IM group belonging to this post bar; Users can upload pictures to the "picture library" of the group post bar; Combined with Baidu music header, albums released by friends can be displayed in the friends list in real time; Establish an IM-based community chat room.
After the membership registration, Baidu trading platform and Baidu Hi will be universal, and you can send and receive messages with the owner in time. Understand the other party's credit status and other personal information, avatar, multi-party chat and other general instant chat tools.
Product pictures can be uploaded to four pictures, and pictures can be uploaded to Baidu space.
This page is concise.
According to different requirements, different schemes are designed. It will also be launched on the platform and provide you with more and better free functions in the future. This part of the specific content will be announced to you as soon as the platform is launched. Baidu has always been committed to providing users with simple and reliable excellent products.
Through technical means, help sellers to judge the repeated delivery of goods. The criterion is a complex technical problem, including a mathematical vector operation such as product title and product description. For example, Baidu news search has more than 10 factors in the calculation range for the clustering algorithm of the same news. Therefore, various complicated and responsible considerations and calculations have been made. We should formulate corresponding standards.
The store has the following functions:
A theme style, choose a theme template according to your own preferences, upload personalized shop logo and shop signs;
B store category, set your store under the category corresponding to the platform, and add appropriate store profiles for more buyers to find;
C store announcement, edit the store announcement, and convey the store information to the buyers who browse the store in time;
D recommend products and recommend your high-quality products to buyers;
E commodity classification, which classifies the goods in the store for the convenience of buyers with different needs;
F friendship store, add the store you recommend as a friendship store to provide better service for buyers;
G publicity page, making in-store activities into publicity pages to attract more buyers to browse.
Transaction security:
1. Baidu platform ensures transaction security and pays attention to integrity and safety construction. Users who fail to pass real-name authentication cannot sell goods and open stores on Baidu's online trading platform. In Baidu's online trading platform, a user name can only apply for a real-name authentication and can only open a store.
2. In order to ensure the transaction safety of buyers and sellers in the payment link, Baidu platform launched a payment delivery method called "Baifubao" to reduce the transaction risk. Baifubao is free to use.
3. Credit evaluation system
The credibility of Baidu Youya.com is related to two factors: one is the number of transactions, and the other is the transaction amount. Credit calculation formula: credit = credit evaluation x transaction amount weight. If it is rated as "average", the credit of the transaction is 0 regardless of the transaction amount. When you get a "dissatisfied" evaluation, it is a Baifubao transaction, and your credit will be deducted according to the amount of the transaction. The higher the transaction amount, the higher the penalty, and the "dissatisfied" evaluation will affect your "satisfaction evaluation rate"
Sub-item scoring: Sub-item scoring is a powerful supplement to transaction evaluation. After the transaction is successfully completed, the buyer can not only score the seller's satisfaction/dissatisfaction, but also score the seller's satisfaction from three aspects: the degree of conformity between the goods and the description, the seller's service attitude and the delivery speed of the goods.
Each satisfaction score ranges from 1 -5 stars. They represent to be improved, good, satisfied, very satisfied and very satisfied respectively. If the buyer does not score satisfaction, the score will not be recorded in the final overall satisfaction of the product evaluation.
The shortcomings of editing this paragraph
1. Increase the auction method.
2. Because most shops have just opened, the credit rating is not high, which makes buyers afraid to make a deal easily. If you want to surpass Taobao in a short time, you must recruit the original Taobao quality members to register. The original members of Taobao have registered accounts, and the credibility of star members who have been certified by Taobao's real name should be recognized by conversion. At present, no corresponding measures have been introduced.
Edit this brief history of C2C in China.
1999: Shao Yibo founded the first C2C Yi Bei in China.
65438+August 0999: Yi Bei officially launched.
March 2002: Yi Bei injected $30 million into Yi Bei.
May 2003: Alibaba 450 million established C2C website Taobao.
July 2003: Yi Bei spent $654.38+500 million to buy Yi Bei.
June 2004: Yi Bei entered the docking and integration with the American Yi Bei platform.
September 2005: Tencent launched a pat. The website was launched on March 3, 2006/kloc-0.
June 5, 2006 to February 5, 2006: Tom Online is a joint venture with Yi Bei, renamed as Tom Yi Bei.
June 2007 5438+ 10: Baidu, a search engine company, announced that it would enter e-commerce and build a C2C platform, which is expected to go online in early 2008.
2008-05-05: Yi Bei announced that anyone who opens a shop in Yi Bei, whether ordinary, high-end or super-store, will be free for life.
June 18, 2008: Baidu online trading platform officially launched the national investment promotion tour in Beijing.
On June 8, 2008, 10, Lu Zhaoxi, president of Taobao, announced that Alibaba Group would invest 5 billion yuan in Taobao in the next five years, and would continue to pursue the free policy.
June 28th, 2008 +20081October 28th: Baidu e-commerce website "Yes" was officially launched, which is expected to open a new pattern of e-commerce.
Edit the competitors in this paragraph.
Taobao.com, Paipai.com, eBay.com and, of course, Buji Travel.com's idea: this is an online shopping platform.
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