Among the first-class engineering disciplines such as materials science and engineering, chemical engineering and technology, geological resources and geological engineering, mining engineering, oil and gas engineering, environmental science and engineering, there are two disciplines. Whoever has higher requirements for mathematics should choose mathematics as the major and mathematics as the minor.
Expand the professional knowledge and skills of information advertising;
(1) Master the basic knowledge and theory of advertising;
(2) Master the basic knowledge of modern advertising planning, creativity, production and release, have the basic knowledge of market research and marketing and the basic ability to conduct market analysis, and be able to design and produce economic and trade advertisements;
(3) Familiar with advertising related policies and regulations;
(4) Basic knowledge of public relations and certain public relations skills;
(5) Understand the basic knowledge of social science, humanities, management science, natural science and technical science;
(6) Have the ability of self-study and keep abreast of the development of domestic and foreign advertisements;
(7) master a foreign language and reach the national level 4;
(8) Have the ability to use computers in the system;
(9) Master the scientific methods of physical exercise and reach the national college students' sports qualification standards.
Baidu encyclopedia-advertising major
Baidu encyclopedia-postgraduate mathematics