I. Page views
The number of views on the website is closely related to the development stage of the website. Generally, the number of views of new websites should be on the rise in the process of operation, which is consistent with the development of websites; However, when the website is in a stable maintenance stage, the number of views should be relatively stable or fluctuate. If the data is in a downward trend, it is likely that there are some problems in the website, which leads to the obvious loss of users or new competitors.
Second, page views.
The number of page views directly reflects how much information users get from the website. The higher the average, the more information they get. The less page views, the less the value of page information to users, or the page is not convenient for users to obtain information. Through the analysis of page views, we can also see which content users pay more attention to. These data can help you choose relatively important pages for key promotion.
Third, the visit cycle.
Because of the different user groups, the visit cycle of each website is also different. It is necessary to analyze the visit cycle of each website and master the laws of each website. For example, 10 am from Monday to Friday to 3 pm is the peak time of the visit. After mastering this rule, we can make use of these characteristics to launch the latest content in the website before the peak time of visit, which is conducive to improving the information dissemination rate.
Fourth, the page conversion rate
Transformation is an important step in the process of network operation, and it is also a point that all website operators value very much. At the initial stage of website operation, it is not clear which page is more in line with users' habits and which way can achieve high conversion rate. At this time, we can use the method of test and comparison to apply all conceivable ways or contents to different pages (such as the location of news sharing, the way of subscription and so on). ), and then collect data to analyze the conversion rate of each page and find the most suitable way. The higher the conversion rate of the page, the better the marketing effect of the page. On the other hand, if the page conversion rate is low, it is necessary to find out the reason. To improve the conversion rate of the page, we can start with information content, aesthetics (such as font size, format, picture clarity, etc.) and so on. ) and trust.
Verb (abbreviation for verb) page bounce rate
Page bounce rate refers to the percentage of users leaving after reading only one page and the number of page visits. The higher the bounce rate of the page, the worse the experience of the page, or because of the wrong promotion method, it attracts the wrong visitors, and because the content is of no value to them, they leave the website after reading it. When such a problem occurs, we must analyze the data well, find out the real reason and solve this problem, which is also very important for website operation. Reducing the bounce rate can start with the user groups, attract the right visitors and provide the information they want to know.
Return on investment of intransitive verbs
The return on investment is calculated by the cost of each output and each order. There is always a difference in the rate of return between pages and advertisements in a website. Operators will generally analyze which advertisements, pages and keywords have higher returns and which ones have lower returns through data, and then increase investment for high returns and reduce investment for low returns, thus maximizing the overall return on investment of the website. For example, the website made a bidding ranking of nine keywords, and after a period of time, it was analyzed that three keywords had higher returns, three words had lower returns and three words had zero returns. Then it is necessary to adjust the bidding of these nine keywords. The three words with high rate of return will increase on the original basis, and the three words with low rate of return will decrease on the original basis. The three words of zero return rate can be chosen not to put or put less according to the situation.
Nowadays, data analysis plays a very important role whether offline or online, whether it is search marketing or social media marketing. With the advent of the era of big data, everyone is more aware of the charm of data and the power that cannot be ignored. The above are just some views on website operation and data analysis, and more data-related content will continue to be presented later.