1, different concepts.

Qualitative prediction method is also called empirical judgment method. It mainly uses all kinds of information obtained from market research to estimate and judge the future development trend of the market according to the personal knowledge, experience and subjective judgment of the forecaster.

Quantitative forecasting method is based on the relatively complete historical statistical data in the past, and uses various mathematical models to quantitatively calculate the future development trend of the market, and obtains the forecasting results.

2. Pay attention to the differences

Qualitative prediction focuses on the prediction of the nature of things, which is flexible, easy to give full play to people's subjective initiative, simple and fast, and saves time and expenses.

Quantitative prediction focuses on the quantitative analysis of the development of things, attaches importance to the quantitative description of the degree of development and change of things, and is more based on historical statistics and less influenced by subjective factors.

3. Is it influenced by subjective factors?

Qualitative prediction is easily influenced by subjective factors and pays more attention to people's experience and subjective judgment ability, so it is easily bound and restricted by people's knowledge, experience and ability, especially the lack of quantitative and accurate description of things.

Quantitative prediction is mechanical, so it is difficult to deal with data with large fluctuations, and it is even more difficult to predict the changes of things. Qualitative prediction and quantitative prediction are not mutually exclusive, but can complement each other, and should be correctly combined in the actual prediction process.

Extended data:

1, advantages and disadvantages of qualitative prediction:

The advantages of qualitative prediction are: paying attention to the prediction of the nature of things, having greater flexibility, easily giving full play to people's subjective initiative, being simple and fast, and saving time and expenses.

The disadvantage of qualitative prediction is that it is easily influenced by subjective factors and pays more attention to people's experience and subjective judgment ability, so it is easily bound and restricted by people's knowledge, experience and ability, especially the lack of quantitative and accurate description of things.

2. Advantages and disadvantages of quantitative prediction:

The advantages and disadvantages of quantitative prediction are: paying attention to the quantitative analysis of the development of things, paying attention to the quantitative description of the degree of development and change of things, relying more on historical statistical data and being less influenced by subjective factors.

The disadvantage of quantitative prediction is that it is mechanical, and it is difficult to deal with data with large fluctuations, and it is even more difficult to predict the changes of things.

Qualitative prediction and quantitative prediction are not mutually exclusive, but can complement each other, and should be correctly combined in the actual prediction process.

Baidu encyclopedia-qualitative prediction method

Baidu encyclopedia-quantitative prediction method