On the afternoon of June/KOOC-0/65438+/KOOC-0/October 2/KOOC-0, 2006, Wang Feng's mobile phone was exploded "until the early hours of the morning, there was a media call to verify"; More than 50 windows have been opened on MSN, most of which are blessings that "it will be better to leave Jinshan". "I used to be a talkative person, but now I can't talk," Wang Feng said. At this time, I just want to say thank you to Jinshan, Lei Jun and Qiu Bojun.
Wang Feng said that the board of directors has approved his resignation application, and due to the consideration of trade secrets, he can't disclose the specific details of his business at present, but "it is definitely not a game publishing company founded by Jinshan Investment". He said that he would announce his plan within six months. In addition, Wang Feng also said that the future does not rule out the possibility of joining hands with Qiu Bojun and Lei Jun again.
From 1997 to No.2 in the company in 2000, Wang Feng was in charge of four major businesses: tool software, antivirus software, game software and marketing, and experienced most positions and departments in Jinshan. His marketing activities include "Red Genuine Storm", "Blue Security Revolution" and all online games in Jinshan. "After seven years of trading, five years of success and two years of mediocrity", Wang Feng expressed his intention to seek independent development to the board of directors after becoming an executive second only to his boss Qiu Bojun and Lei Jun. After Jinshan successfully raised funds in August 2006, Lei Jun privately admitted that "Wang Feng has the strength to fly solo".
Kingsoft said that Wang Feng will be awarded the "Golden Mountain Ten-year Outstanding Contribution Award", and Wang Feng will continue to be the consultant of Kingsoft. (End)
Attachment: Wang Feng's open letter
Dear colleagues,
Starting from tomorrow, I will bid farewell to my ten-year employee career in Jinshan, take a break and choose a more suitable development space for myself. Tomorrow is Thanksgiving Day in the West. With gratitude, I would like to express my sincere thanks to those who have encouraged and helped me. Thank you very much for your support and love.
On this farewell occasion, this uneasy gratitude, though redundant, is hard to express.
I especially want to say a word to Lei Jun and Qiu Bojun: I will never forget the kindness I met.
I will continue to work hard to realize my life pursuit and career ideal. I also hope that everyone will continue to work hard to make our Jinshan better. I will be proud to work with you.
Welcome to keep in touch.
Sina Technology News165438+1October 22nd, Jinshan confirmed for the first time that Wang Feng, the senior vice president of the company, will leave his post at the end of the month and become a company consultant. Wang Feng himself talked about the reasons for leaving his job for the first time, and said that starting a business in the future does not rule out the possibility of cooperation with existing shareholders of Jinshan.
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Wang Feng joined Jinshan in March, 1997 as senior vice president, in charge of online games business. Within Jinshan, Wang Feng is the most experienced executive with the deepest contact with various businesses. Because of his rich marketing experience and his achievements in online game business, he has always been the most effective cadre around Jinshan Leijun.
"I think the time is ripe to leave." Wang Feng told Sina Technology that Jinshan's current management team is perfect. With an investment of $72 million, the company by going up one flight of stairs. Wang Feng believes that besides other senior executives, Lei Jun himself is also a generalist with R&D and marketing capabilities. "Jinshan will not cause a certain shortcoming because of Wang Feng's departure."
Personally, Wang Feng thinks that his development in Jinshan has reached its peak. He believes that as employees, the development space that Qiu Bojun and Lei Jun can provide has been given. "I am the executive with the most job-hopping in Jinshan." Wang Feng said that he has left footprints in almost all the core business lines of Jinshan. "The last thing I did this year was
Wang Feng said that nothing is more challenging than snatching the Water Margin Q from Shanda and successfully operating it.
Wang Feng thinks that ten years' experience is ripe, and he needs to find a more passionate career. He said that he would leave Jinshan cleanly, simply, openly and honestly, and only be a "consultant" of Jinshan in the future.
And Lei Jun are brothers.
However, this does not mean that Wang Summit completely severed its relationship with Jinshan. "I have a good personal relationship with Qiu Bojun, Lei Jun and Zhang Longxuan." Wang Feng said that he and Lei Jun have a "brother+boss" relationship and will not rule out cooperation with Jinshan shareholders including Qiu, Lei and Zhang in the future.
Earlier, there were rumors that Wang Feng would go to Dalian to take care of Jinshan's new subsidiary and operate a new institution.
Online games. Wang Feng denied the rumor today. He revealed that there were similar considerations before, but they failed to get approval from the board of directors and ran aground.
"I will leave Jinshan completely this time." Wang Feng said, but he also hinted that he would not start his own business, and the partners might include some shareholders of Jinshan.
Wang Feng revealed that there has been a preliminary business plan, and the areas involved will not leave the Internet. "There are too many directions to choose from now, and it is inconvenient to disclose more details."
3-month rest plan
"It's hard to describe the feeling of being with a beloved person and suddenly leaving in 10." Wang Feng, senior vice president of Kingsoft, will hand over all the work tomorrow. In the next three months, he will fly to America for a holiday. "I want to be completely anonymous for the time being and think about my future business plan."
According to an insider, Wang Feng has sent an explanatory email to his subordinates before, handing over all responsibilities after leaving the company. "Maybe Wang Feng will never come to the company again."
Wang Feng said that he would fly to the United States for a three-month holiday at the end of this month. "I want to look around outside, look at my own entrepreneurial projects and meet my old friends." (leijin)
Jinshan confirmed that Wang Feng, Senior Vice President, will officially leave his post at the end of 1 1. Jinshan said that Wang Feng applied for resignation for personal reasons and sought new development opportunities; After leaving office, Wang Feng will serve as a company consultant.
About a month ago, Wang Feng sent a letter to his subordinates, saying that he would take a month off and "calmly think about' how to better combine the company's development planning with personal career development'".
Wang Feng joined Jinshan Company on March 1997. It has been nearly ten years since the marketing specialist became the executive vice president of Digital Entertainment Division. According to people familiar with Jinshan, Wang Feng's advantage lies in the market. 1The marketing plan of "Red Genuine Storm" launched in June, 1999 became famous in World War I, and in 2006 54 38+0- 1 he was appointed as vice president of marketing and general manager of Kingsoft Internet Security Division.
Regarding Wang Feng's departure, Lei Jun, president and CEO of Jinshan Company, said: "In the past ten years, Wang Feng has made outstanding contributions to Jinshan's entrepreneurship and development. At the same time, Wang Feng is also my closest comrade-in-arms and partner in the past ten years. I understand his choice and wish him greater success in the future. "
Wang Feng said with emotion, "I cherish my deep personal friendship with Lei Jun, Qiu Bojun and Zhang Jianli in the past ten years, and thank them very much for their help and concern during my growth. Jinshan has developed to a new stage, its business tends to be stable, and its departure will not affect the company. "
Earlier, it was reported that Wang Feng might continue to start a business in the game industry after leaving his post.
When President Lei Jun put his hand on Wang Feng's shoulder and made an intimate gesture, Wang Feng felt not only the brave spirit of "dying for his bosom friend", but also a heavy emotion, because the market prospect as heavy as the dark wall behind him was an arduous task given to him by Lei Jun.
"Scholar's spirit, brave and good at fighting", these eight words are used by Wang Feng to ask his marketing manager. Indeed, from the outside, the vice president of marketing of Jinshan is still very bookish, although he has worked hard for Jinshan's software marketing business for many years. ...
There is an old saying called "driving ducks to the shelves", which hides deep meanings such as "impossible" and "unrealistic", and has many helpless meanings and sadness of being cornered. However, sometimes facts go against people's conventional logical thinking, and "ducks" can "fly on the shelves" when they are in a hurry. So do people. Maybe you will think that "this is absolutely impossible for me" before you are there, but often "you can prove the possibility of the result with your own actions". Of course, if "duck" can be put on the shelves, it must have some "basic qualities" and "gradual training", and it is by no means a word "catch up" that can sum up all its factors.
Wang Feng entered Jinshan with a little gray mood. Two years later, the sales of health care products ended in failure. At the age of 27, I am the oldest in the IT field, and the taste of "starting all over again" is definitely uncomfortable. To this day, he still doubts whether it was a "beautiful mistake" for Lei Jun to "accept" him in early February of 1997. If anyone has said that "Jinshan will hand over the whole marketing system to him", he will definitely think that this is "the first fallacy in the world".
However, after five years of "crawling", he not only became the vice president of Jinshan in charge of marketing system, but also served as the general manager of Kingsoft Internet Security Business Unit. "I think I was completely forced to run forward. Every time I find that I am qualified for my position, the company will give me a position that I am not qualified for. That is, I will cross the river step by step and turn the guiding ideology given by the company into reality bit by bit. " From a "soldier" (marketing specialist) to a "general" (product marketing manager) and then to a "commander in chief", how did Wang Feng "this duck" get caught in five years? Why can I fly on the shelf?
On the eve of "storm"
It is 1999 that makes many consumers really know Jinshan, and it is 1999 that makes many software manufacturers recognize Jinshan's marketing ability. More precisely, it was after the "Red Genuine Storm" made the sales of Jinshan 2000 and Jinshan Express 2000 break through 1 10,000 sets in one fell swoop.
1 99910 June13, Jinshan company had a National Day holiday. Wang Feng shut himself in his room, turned off his cell phone, cut off the telephone line and refused to contact anyone. He just watched TV occasionally and listened to the outside world through the screen. One day, at a certain time, he saw a scene in Armageddon, which was being shown on TV: On the eve of a certain battle, Su Yu, the commander-in-chief of Huaihai Campaign, shut himself in his room, pacing and thinking all day, and turned away the guards who came to inform him. At that moment, he seemed to have a feeling of empathy. He clearly understood Su Shuai's mood at that time: How difficult is it to strategize and win a thousand miles? As commander-in-chief, a wrong decision may rewrite history, leading to subversive changes in the whole campaign and the annihilation of the whole army. How much pressure does it take to make such a decision Wang Feng said: "At that time, I was under great pressure, because any slight mistake could lead to the rout of our whole army. The devil suddenly came at you and shouted' Don't kill me'. As a commander, what should I do? My brothers have all suffered from me! "
What Wang Feng can't decide at this time is: Is it right to promote Jinshan 2000 with 28 yuan's ultra-low price? Will this "storm" that has been planned since the beginning of August start? At that time, Jinshan's product structure was very simple, only WPS series and Ciba series. The "internal relationship" between these two product lines and the market environment they face are very complicated. WPS is the "Founding Father" of Jinshan. Although it has made great contributions to the brand building of Jinshan, its marketing is difficult due to many reasons such as piracy. "Before 1997, Jinshan held it and shouted on the isolated island of IT industry", WPS did not become an indispensable part of IT industry as expected by Qiu Bojun and others, but the single product structure made Jinshan in a dilemma: it was abandoned on the edge of IT industry. How to embed yourself in the industry and win living space for yourself? "Kingsoft PowerWord Series" was born under such thinking! However, after more than a year, the entire management of Jinshan racked their brains for the promotion activities of "Ciba I", "Ciba II" and "Ciba III", but they did not make any big names. For Ciba 2000, Qiu Bojun and Lei Jun, two "big bosses", and even the whole company have great expectations. Moreover, after more than half a year's "practice" in the "WPS Long Xing Century" activities, many people are looking at whether the marketing team led by Wang Feng can stand the tough battle and whether the "commander" Wang Feng can stand the test of the battlefield.
Wang Feng has been calculating an account: if it is sold at the price of 78 yuan, "Ciba 2000" is estimated to sell 654.38+10,000 sets, and through discussions with dealers, if it is sold at the price below 30 yuan, it can sell at least 300,000 sets; If combined with a good promotion plan, there may be more. Money will not be a problem, this is the answer given by the top leaders to Wang Feng. But how to make these "paper talks" become "real effects"? Wang Feng had to weigh three times: winning was a blockbuster, and losing was a heavy price. The accusation of "vicious bargaining" and "disrupting market order" should be blamed on Jinshan, who naturally has no position in Jinshan.
In fact, as early as before the National Day, for more than a month, every day when Wang Feng entered the office, Lei Jun asked him the first sentence: "Is there any loophole in the whole plan?" "Otherwise, forget it?"
Wang Feng thought about it, either shaking his head or answering "No!" Lei Jun will always accompany him to think about all aspects of the whole plan. And every time Wang Feng showed some "bad spirit", Lei Jun would turn around and give him "encouragement", so they encouraged each other to survive. Wang Feng can always figure out a "flaw" from Lei Jun's questioning, and then "inspire some sparks of inspiration to make up for the shortcomings of the original plan". When this thinking mode of interaction between two people really can't make "substantial progress", Wang Feng began to think from scratch alone. After all, this war is "too important" for him, so it is natural for him to "close the door" and "shut up in a small building for reunification" on holiday. Facts have also proved that this experience has a milestone significance in Wang Feng's personal growth.
Regarding the "Red Genuine Storm", the external comments are mixed, but Jinshan has given great affirmation. 1999, Lei Jun gave Wang Feng an "A+" again and was awarded the "Outstanding Contribution Award". In the process of growing up, any person always has the most painful thinking twists and turns, and only after this tempering will he "mature". Wang Feng's Trading Life can be said to be officially on the right track in the "Storm" movement. To finish this journey, we must have a very firm belief as the support. "If the goal is set, as long as the general direction is correct and the supporting resources in all aspects are mature, we must work hard!"
Liao Hua is the forerunner.
Wang Feng, who has just entered Jinshan, is somewhat "reticent" and just listens silently at every sales meeting. It's not that he doesn't like to talk, but that he doesn't know what to say: the old computer knowledge he learned on campus is out of date after many years, and his understanding of marketing is completely in a state of "selling by one person". After more than half a year of "catching up", the "soldier" who is "competitive" in his bones began to be less "conscientious" and frequently threw out his own views at the company's regular meetings. Just then, Lei Jun, who was in charge of the company's marketing affairs, noticed him. 1At the end of 997 and the beginning of 0998, Lei Jun considered using him as "Jinshan product marketing manager".
When "worshipping the commander" came down, Wang Feng vaguely realized that he was no longer just a "soldier". He not only needed to maximize his ability to make orders, but also needed to bring out an excellent marketing team. So he almost trained his "children" hand in hand. "I want to teach them how to understand the retail market and how to fight with competitors on the battlefield of sales." 1998 Autumn, Lenovo invested, and after the reorganization of Jinshan, Wang Feng led the product group of Ciba and started the battle of "Autumn Night Passion". Although some experiences and lessons were summarized afterwards, it also won a lot of applause and market capital for Jinshan.
1in the summer of 1999, many middle-level employees in Jinshan left their jobs, and Wang Feng, who had been the deputy general manager of the marketing department, was promoted to the general manager of the marketing department. "At that time, I felt that Liao Hua was a pioneer." Indeed, Lei Jun's staff were at a loss at that time. "I know very well in my heart that it is too difficult for me to be a product manager and be responsible for the marketing of the whole company. I just discovered the concept of marketing. How? " But Wang Feng bite a tooth to carry down, maybe it's just a natural strong character. Subsequently, Jinshan launched a large-scale promotion activity of "Long Xing Century", which lasted for half a year, with a total of *** 15 games. In this process, Wang Feng really made up a marketing lesson systematically, and the whole process of investigation, analysis, drafting scheme, discussion, modification, deployment and implementation was clearly combed, and the whole process of implementing the "strategic thinking guidance of leaders" came down in one continuous line in his mind.
At the end of 2000, after more than two years of expansion, Jinshan's product structure gradually enriched. In order to further integrate internal and external resources, Lei Jun decided to implement a "platform management structure", and the "marketing platform" fell on Wang Feng's shoulders. He just felt that he could already trust the position of "head of marketing department". Wang Feng was promoted again and became the vice president in charge of marketing. At the beginning of the following year, Wang Feng carried out the strategic idea of "President Group" and further integrated Jinshan's products, markets, customers and other marketing resources: according to the differences of customer groups, the sales department was subdivided into OEM department, channel sales department and major customer department, responsible for OEM, retail, industry procurement and solution provision; Merge some functions of the original brand marketing department and regional marketing department. Established a large marketing department. In terms of business system, the company is subdivided into four business groups, with four product lines as the core business: WPS (office software), Ciba (tool software), antivirus software and games.
Wang Feng believes that this product-oriented "product line marketing structure" (because in this organizational structure, the product marketing manager has a very important position, which can be said to be a "soul" role. Therefore, Wang Feng named it "product line marketing structure"), which has two major advantages:
First, further strengthen the promotion of product marketing business of each product line to different sales fields. "Before the integration, you will find it difficult for all middle managers to attend many meetings, because almost all middle managers are busy with' sales business' and don't even have time to make overall planning. They can only discuss their coordination through TMO (Supreme Management Committee). After the integration, we established a conference system. Every Monday, there is a contact meeting with the marketing manager. There are about ten to twelve people in four lines, such as product marketing manager, regional marketing manager, OEM manager, key account manager and brand promotion manager, to introduce each other's weekly work and work plan, and then make adjustments and arrangements at this liaison meeting. " Every Monday's coordination and the focus of each product line will naturally form a strong driving force for their respective sales fields.
Second, further integrate the company's customer resource system. Take OEM business as an example. When looking for OEM partners, salespeople have actually established a lot of market resources besides business dealings. "But what other departments don't know is that what they need to know is that Wang Feng must tell them through a message restoration process or an intermediate detention process that this is a waste of resources." In the "product line marketing framework", the product marketing manager often coordinates all the businesses of a product, which will greatly reduce the waste of customer resources.
Ecosystem theory
Based on the low piracy rate of anti-virus software and large market capacity, drug tyrants have become the main product line of Kingsoft 200 1. Not long after, Wang Feng locked its competitors in this field according to the original routine, and formulated a series of "suppression" measures and marketing programs for competitors. However, after half a year, Wang Feng suddenly discovered that anti-virus software is completely different from other types of software. "The advertisement is scattered and the activity is done. On the surface, it looks vigorous, as if it were "national red" at once, but when you think about it carefully, you have done nothing. Any area is the first of others. I haven't even touched the door, let alone entered the room. " The most frustrating thing is that opponents can play better than themselves in all operation methods. With the same measures, people can get much more benefits with less manpower, financial resources and energy than he does.
Wang Feng, who hit the south wall, had to meditate and thoroughly reviewed the history of Jinshan in recent years and the marketing methods of several software and hardware manufacturers at home and abroad. Finally, I had an epiphany in early autumn: it was not my own trading method that was wrong, but my strategic mistake. "Shopping malls are like battlefields" is only established from a certain angle to a certain extent. Shopping malls not only have the battle between the two armies, but also have an alliance with Lian Heng. The whole industry is like a complete ecological chain. Before 1996, the dilemma of Jinshan was that it was not embedded in this chain.
The broadening of ideas has made a qualitative change in Wang Feng's market measures after the autumn, and three major policies have been introduced one after another:
1. Implement the strategy of "national brand, regional market", divide the whole country into several regions, choose "strategic towns" to carry out "tough battles", and successively open up the Pearl River Delta region with Guangzhou as the center, Chengdu-Chongqing region with Chengdu as the center and Jiangsu-Zhejiang region with Shanghai as the center. Instead of "advertising a handful of pepper noodles", we will focus on the strategy of "setting an example, infiltrating one by one and attacking separately" and establish our own sales network step by step.
Second, seek allies to jointly promote Kingsoft Internet Security. Alliances will make you a leader in your industry, and allies will be the biggest capital in your own industry. Screen core channel providers in various regions, carry out activities such as "anti-drug miles" and support their market expansion; 10, joint 263, Netease to promote "non-toxic mailbox".
Third, cultivate anti-virus awareness among potential customers and strive to expand the anti-virus software market. In view of a series of network viruses that broke out in the second half of the year, a "antivirus disk" was made for free distribution and online download; Make an educational film with the theme of "Anti-drug Century Tour", jointly hold an "anti-virus knowledge lecture" with local media, and take to the streets for "free clinic" to promote the popularization of computer security knowledge.
200165438+February 9, Zhuhai, Wang Feng's opening speech at the "2002 inaugural meeting of Kingsoft Internet Security Division" was "From this moment on, laymen will lead experts!" Because Wang Feng not only has to face the soldiers in the marketing system, but also has to "manage" the R&D technical experts in the R&D platform. Compared with them, Wang Feng can only laugh at himself as a "laity". But after all, he further promoted his "ecological system theory" at the conference, because he knew very well that without the "backstage support" of these R&D personnel, his performance at the front desk would become "pale and powerless". The implementation of "Ecological System Theory" will put forward "higher requirements" for R&D personnel: they must be familiar with network security software at home and abroad and be able to "fight back" all kinds of latest viruses in the shortest time. Only in this way can we effectively cooperate with the progress of marketing work, provide technical support for "allies" and make "push" contributions to the popularization of network security awareness.
From Wang Feng's growing track in Jinshan, we can see how a "duck" was "caught up", that is, how people's potential was brought into play in the predicament and created an "unexpected miracle". Of course, we also see that "duck" must have two things: strong learning ability and strong subjective initiative. First, the "duck" has to "put on the shelf" by himself, and second, the "duck" has to learn how to "put on the shelf" instead of flying just by "rushing"!
Advice from others
Commander-in-chief who failed the exam
200 1 12 On the afternoon of February 26th, Lei Jun gave Wang Feng a grade of 200 1 (Jinshan gives employees a grade every year, which is divided into six grades: A+, A, A-, B+ and B-). 1998, 1999 and 2000, Wang Feng got A+, A+ and a respectively, and this time Lei Jun gave him a "B+", which was between passing and failing. Lei Jun gave him the position of general manager of a business department. There are four criteria for judging: first, the ability to understand and grasp the needs of users; Second, keen on technology development; Third, the ability to grasp and operate the market; Fourth, the ability to control human resources. Results The "single subject scores" were B+, B+, A and B, which were comprehensively divided into "B+".
Wang Feng fully recognized Lei Jun's "four standards", but on this basis, he also put forward two points of "self-discipline": first, observing and judging the industry, which of course should be combined with user needs, technological development trends, competitive environment and other factors in order to breed, and only after accurate judgment can we seize market opportunities; The second is leadership, including personal speaking ability, persuasion ability, planning ability and execution ability. He feels that as a trader, the most comparable personal ability is leadership, and the rest is the contest of team strength. "If you have to compare two traders in the same transaction, it is more important to see whose team is strong, because the comparison will be the final result and the result of the overall struggle of the team."
Wang Feng
● 65438+September 0989 ~ 65438+July 0995 As a math teacher in a middle school in Chongqing, I am bent on becoming an excellent teacher.
●1July 1995 ~1March 1997 engaged in the sales of health products. Taking advantage of the summer vacation, he came to Beijing to see the outside world. When he first arrived in Zhongguancun, he was afraid of high-tech enterprises. At that time, health products were in full swing. He heard from a friend that "it seems no problem to earn1800,000 a year", so Wang Feng chose to sell health products.
●1997 joined Jinshan in March as a marketing specialist, starting from the most basic sales staff and becoming a pawn of Jinshan.
● 1998 65438+ 10 served as product marketing manager of Kingsoft, and successfully planned and implemented the marketing activity of Kingsoft Ⅲ Autumn Night Passion in the same year.
● 1999 65438+ 10 served as deputy general manager of Jinshan marketing department and manager of household products department. In June of the same year, he was promoted to the general manager of the marketing department, and implemented the marketing plan of "Red Genuine Storm" in the following month of 65438+ 10, and gradually became the marketing manager of Jinshan.
●200 1 1 served as the vice president of Jinshan Company, in charge of the overall market, sales and customer service of Jinshan Company.
●200 1 year 1 1 month served as vice president of Jinshan marketing and general manager of Kingsoft Internet Security Division.