1, mantissa pricing method: This is a pricing strategy based on consumers' preference for numbers. For example, some merchants set the price at 9.99 yuan or 19.99 yuan instead of 10 yuan or 20 yuan, because it can make consumers feel that the price is lower.
2. Quantity Prompt: This is a pricing strategy based on consumers' perception of product quantity. For example, some merchants may mark "buy one get one free" or "buy two get one free" to suggest that consumers are more favorable by offering extra quantities.
3. Compromise effect: This is a pricing strategy based on consumers' preference for intermediate prices. When consumers are faced with a series of price choices, they will choose the middle price instead of the lowest price or the highest price. For example, some merchants may offer three price options, the lowest and highest prices are lower than the middle price, so as to encourage consumers to choose the middle price.