Course content: search engine bidding promotion principle and keyword overview, Baidu bidding promotion account structure, related keyword expansion, keyword grouping and actual combat, adding keywords, keyword bidding and actual combat, keyword matching mode-case analysis, creative writing and actual combat, Baidu promotion client site, landing page, data analysis-data preparation, analysis methods and statistics.

Mastering skills:

(1) have a certain understanding of Baidu HIVE BOX system;

(2) Being able to independently set up a first-class bidding account;

(3) Search bidding accounts and expand keywords;

(4) Preliminary optimization of bidding account;

(5) Optimize the landing page corresponding to the website according to keywords and creativity;

(6) Analyze and optimize bidding accounts according to Baidu statistics, statistical statements and website data;

SEM is mainly in this respect. You can teach yourself for a while, or you can try to study in an institution.