1. In the video

2. Video title

3. Video comment area

? Video interior

The text marked in the video must be concise and the content should be as short as possible. Generally write three or five words, and the font should be smaller. Why is this happening? In the direction of operation, if the font is too large or the content is written too much, it will cause serious occlusion to the video. In fact, many times this video doesn't look very clear, so I will explain it to this audience in some words and make it clear.

At this time, in the process of making short videos, we must pay attention to what is the core of the content. Short video is the core of the content. If you find that your video needs to be explained in words, then your video must not be shot in place. So the video should make everything clear, and the copy is just the finishing touch.

Video title

1, not too long, if your video is too long, it will attract the audience's attention to the copy. Also, if the title is written too long, the width below will block the video content.

2, not too short, some people will think that their video has been explained clearly, and then this video is particularly interesting, so just write a word, or simply don't write, just stick a few labels, in fact, it is not complete enough, most of the titles still have to be written with heart.

3, to play 6-7 labels, accurate labels and generalized labels. The tag is hastag code #, and the video title has a tag, which can generate more contact and communication with other users. Tagged videos can be directly linked to the corresponding tagged pages, so that when visitors visit related tags, they may visit your videos, which increases the chances of your videos being visited. Too broad tags are used by more people, and users may not see your video or the person you want, so you can combine them with accurate tags to let more accurate users see your video.

Video comment area

The core point is four words, close-up in uppercase.

1, indicating the video content. Remember that the comment area of this video is the place where we can write the most. No matter what explanation you want to write about this video, if you really think my video is difficult to handle, you want to explain it. Then you can write it in the comments section.

2. Guide customers to buy. Sometimes the audience may ask you in the comment area, where did you buy this thing? I also want to buy a product like this. You can write some introductory documents, and my profile can be purchased, or you can buy it in my shopping cart in the lower left corner.

3. Enrich the content of the comment area. You can write some copywriting like customer testimony. What do you mean by customer testimony? To put it more popularly, it is the water army. We can bring some small ones. In fact, this is a marketing tool, which can enrich the video comment area and create some public opinion orientation we hope to see.

4. It can strengthen cognition. You write more information about your products in the comment area, instill more things we want the audience to know in the comment area, and let the audience think that you are a professional businessman.