& amp (= National Bureau of Standards) National Bureau of Standards

p； —— China Resources Zero Beer 2007 New Year's Eve Bar Promotion Plan

Background: Zero beer, as a new high-end brand of China Resources Snow Beer in 2007, is mainly targeted at young people aged 65,438+08-25. This target consumer group belongs to the post-80s generation, has its own flamboyant personality, pursues individual freedom, and is willing to live a free life and share happiness with friends. Bars have become the main place for this group's nightlife, while foreign beer brands in nightclubs are very expensive, making zero-degree beer the night beer for young consumers in China.

Objective: On the eve of New Year's Day, Zero-degree beer was launched in Chengdu Nightbird Bar to let the target consumers know about Zero-degree beer and enhance their goodwill.

Theme: "My Zero Moment"

Time: February 3, 20061day from 22: 30 to 24: 30.

Venue: Night Bird Bar

Website layout:

1, outside the door: the giant billboard for Zero Beer, the giant billboard for Braving Tianya Beer, the X-channel introducing the party activities, and the billboard for taking photos in the background (with the head partially hollowed out).

X-frame text content: My Zero Passion Night! Anyone who consumes a dozen zero-point beers tonight can choose to get a live photo or a beloved golden pig, and at the same time, they can participate in the zero-point prize. The passion tonight is up to you!

2. Indoor: Flag: Zero Beer with 200 special-shaped flags.

Circular stage: 30CM high, 1.2M in diameter, with colored lights around the surface. Desktop and skirt are zero beer elements with built-in lights;

Theme screen: Set a theme screen directly above the bar: "My Zero Time"

Packaging picture: Wrap the stair fence leading to the second floor with a picture of zero beer.

Wine veneer: fluorescent, with zero beer elements on both sides, can hold wine list, and has a ballpoint pen holder.

Process:

22:30-22:35 The host introduced the activity.

22: 35—22: 45 Two saxophone duets: Butterfly and The Way.

From 22: 45 to 23: 55, the gum ball sings.

23: 55—23: 00 Speech by the leader of CRB.

23: 00-23: 30 The first round of bar interactive game: roll dice and spell wine.

Rule: the host takes five bottles of zero beer first, and then the host begins to invite. The audience at the venue can take out a glass of zero beer (it must be zero beer) and shake the dice. According to the number of dice rolled by the participants. * * * Five dice with 5-30 points. Off-court, the audience decides whether to participate or not according to the number of points shaken by the previous participant. If the number of points shaken in front is less, more participants can be attracted to PK, and the challenger shakes more dice points than the champion, then the challenge is successful, the champion is eliminated, and the beer is left. The challenger rolled fewer dice than the champion, so he failed in the challenge and left the beer. And so on, until the highest point appears, no one challenges, and all beer belongs to the champion.

23: 30-23: 40 saxophone New Year message "Dry wine sold out"

23: 40-23: 55 The second round of bar interactive game: roll dice to spell wine.

23: 55—23: 58 Live Lottery: Anyone who consumes a dozen snacks on the spot will get a lottery ticket, and the third prize will be drawn on the spot to get four snacks; Two second prizes and one zero beer (24); The first prize is three snacks.

23: 58-23: 59 Bar owner's New Year speech.

The audience was quiet and counted down with the host, waiting for the arrival of zero "10, 9, 8, 7, 6...3, 2, 1".

At 00: 00, the whole audience boiled, and the lights, music and fireworks cooperated at the same time, and the carnival of the whole audience pushed the activity to a climax.

24: 00-24: 30 full-court carnival

The activity ended at 24: 30.