The docking activities between shopping malls and institutions need to pay attention to the preparation stage and implementation stage.

1, activity preparation stage: determine the objectives of the activity, such as improving brand awareness, increasing sales performance, or promoting specific courses and making a reasonable budget.

2. Activity implementation stage: define the division of labor in each link of the activity, including the planning, implementation and supervision of the activity. After the activity, evaluate the effect of the activity and collect and analyze the feedback of the activity, so as to facilitate the improvement of the next activity.