Only Amoi has not adopted MTK scheme in China. The mode of MTK is called "turnkey" comprehensive solution. With this scheme, manufacturers only need to add a mobile phone case to complete the product-this can greatly reduce the delivery time. General manufacturers just modify the interface, * * * and add some application software.
For the introduction of MTK platform, please refer to the article "The Secret of Domestic Mobile Phone Operator MediaTek: //beta/articles/45580" in Global Entrepreneur magazine. MTK is a private platform. At present, there are no books introducing MTK platform, so we can only check MTK information from the Internet.
The following information can be obtained from the internet, which is very helpful for understanding mtk: MTK training course. Training.pdf MMI platform source code mainly introduces MMI interface development, MMI resources &; Introduction of tools to customize MMI resource tools. Recently, the awesome designer of mtk platform MMI has written an example course about the development of MTK platform MMI, which is called "MMI Example Training Course" (this book was downloaded by Google), and introduced all aspects of the development of MTK platform MMI in a simple way. Through this book, developers will soon be able to enter the field of MTK platform development, which is actually a Bible for the development of MTK platform MMI! The operating system of MTK platform is nucleus. There is an article "nucleus Real-time Operating System Analysis Report" about Nucleus.
MTK platform is mainly developed in C language, so to be familiar with MTK development, we must first master C language, MTK sdk is integrated with vc6, and the communication between MMI control and windows is realized through callback function.
Second, how did MediaTek develop from a fake to a formal one? MediaTek Helio P 10(MT6755) is the latest SOC listed in MediaTek, and a number of mobile phones using this SOC have been listed recently.
MT6755 is the second-generation all-netcom SOC in MediaTek, which can also be said to be the first-generation all-netcom SOC. It is an upgraded version to replace SOC, MT6753. It is impossible for 6755 to surpass 6795 in performance just by numbers.
There are many 8-core A53 SoCs in MediaTek, and the integrated GPUs are of various models. It is really difficult for ordinary consumers to simply judge the performance, but there is no need to analyze and compare those complicated parameters to judge the performance of MT6755 and MT6795. Just look at one parameter-memory bit width: Helio P 10(MT6755) is 32-bit single-channel LPDDR3 933MHz, and Helio X 10(MT6795) is 2 * 32-bit dual-channel LPDDR3 933MHz. In the SOC of a mobile phone, whether it is CPU, GPU, DSP, ISP, etc. The data processed must go through memory throughput, so the SOC of single channel memory can't be at the high end anyway.
However, MT6755 also has some advantages over MT6795, which is its main selling point: first, it supports carrier aggregation and Cat6, and second, it has low power consumption. If we compare the products of competitor Qualcomm, the main competitor of MT6755 is actually Snapdragon 6 17, and many performance parameters of the two are consistent. I made a comparison table as follows (red is the winner):
Generally speaking, the performance of MT6755 is better than that of Xiaolong 6 17, but it is also an opponent of the same level. Some people may say that comparing Snapdragon 6 17 with MT6755 is suspected of belittling MT6755. Actually, there's nothing we can do about it, because the Qualcomm processor one level better than Snapdragon 6 17 is Xiaolong 650, which is full netcom of Red Rice Note3. So if you want to find a model with mt 6755 PK in competitor Qualcomm, only Snapdragon 6 17 is available.
Third, the origin and development history of the cottage machine "cottage machine" literally means: cottage-in the cottage, escape the management of * * *.
They either take a brand name by the manufacturer himself or imitate the function and style of the brand mobile phone; Because it avoids the management of * * *, it doesn't pay value-added tax and sales tax, and at the same time it doesn't need to spend money on research and development products, and there is no advertising, promotion and other expenses. Coupled with successful cost control and flexible distribution methods, their terminal retail prices are often only 1/2 to 1/3 of brand mobile phones. The previous explanation was that shanzhai mobile phones can be called wild mobile phones, black mobile phones and high imitation mobile phones, but with the cancellation of mobile phone licenses, most shanzhai mobile phones seem to be legalized.
The manufacturers who assemble these mobile phones are neither underground processing plants nor regular troops. Some low-priced, fully functional labelers and mobile phones with various names also belong to "cottage phones".
Taiwan Province MediaTek (MTK) is the main solution for shanzhai mobile phones and general domestic non-smart phones, and other platforms have also appeared, while shanzhai smart phones mainly adopt the solution of windows mobile operating system. Note: Shanzhai series products are mainly concentrated in electronic and digital products, and the concentrated place is Shenzhen.
It reflects Shenzhen's unique cultural characteristics and strong production capacity of electronic communication products, but it lacks innovation and core competitiveness, leading to weak product quality. Domestic shanzhai phones started with famous mobile phones marked CECT at the earliest, but in fact they just used CECT's brand or paid CECT a certain amount of cash to get the right to use it. Later, various brands appeared.
In any case, the wisdom of "shanzhai mobile phone" can always hit our most helpless nerves, and also make some domestic brands that lack innovative spirit feel ashamed. Over the years, shanzhai mobile phones have many unique technological innovations, appearance innovations and process innovations, which combine many strange technologies and designs. These combinations may sometimes be infringing, but they have achieved multiple functions.
Now, shanzhai mobile phone has become a non-mainstream mobile phone culture. The spirit of shanzhai mobile phone, which is wolf-like, innovative and catering to the market, affects more and more people. At first, the market was full of parallel imports and refurbished machines; Because of the existence of this market, MediaTek later made MTK chips, turning the core technologies mastered by big-name mobile phone manufacturers into civilian technologies; So "smart China people" began to create and develop mobile phones. In recent years, domestic mobile phone manufacturers accustomed to shanzhai, represented by Tianyu, are on the rise, and they begin to compete with big brand mobile phone manufacturers.
Now more cottage mobile phone manufacturers have their own brands, and Tianyu is one of the best. Nowadays, the emergence of 8-megapixel smart cottage phones is worthy of our domestic brands' consideration.
Now shanzhai mobile phones are not only limited to mobile phones, but also PSP and notebook computers ... more and more products have become the new market of shanzhai. In July 2008, it was reported that China Taiwan Province Lianfa Technology Co., Ltd. (hereinafter referred to as MediaTek), known as the "father of shanzhai", would ship td chips on a large scale in mainland China, and the era of 3G shanzhai was coming.
Advantages 1, ultra-comprehensive functions Almost all shanzhai mobile phones can be famous for their comprehensive functions, such as large screen, camera, Mp3/MP4 multimedia playback and even high-end GPS navigation function, as long as MTK comes out. Although this comprehensive functional configuration is easy to realize in some well-known big-name manufacturers, the cost is an unavoidable problem.
Although the development time is not too long, the function of the cottage machine can be said to have reached a point where only you can't think of it and no one else can't do it. Built-in dry battery, built-in Bluetooth headset, eight speakers and other powerful functional configurations are nothing new. I believe that more functions that we have never heard of will continue to emerge. 2. Strong standby capability As we all know, shanzhai mobile phones have strong standby capability and increasing battery capacity. Not long ago, a mobile phone named ZJ268 set a historical record with a battery capacity of 32,800 mAh, and the stunt of being able to stand by for two years was even more staggering.
In fact, the advantages of strong standby capacity of shanzhai mobile phones are worth learning from major international manufacturers. 3, the low price factor is definitely the strongest killer in the competition between cottage and big-name manufacturers. It may be that Nokia can only buy a low-end mobile phone, which in turn is enough to buy a fully functional cottage.
This is absolutely attractive to an ordinary person who doesn't know much about mobile phones. The price of the cottage can be so low, thanks to the cheap and comprehensive MTK scheme. According to industry sources, the cost of a cottage machine with comprehensive functions is generally around several hundred yuan.
And this is exactly what international manufacturers can't do. I believe this advantage of shanzhai will be maintained for quite a long time.
Disadvantage 1, quality cannot be guaranteed. Due to the convenience brought by MTK scheme, some small factories with small production scale and rough production technology have the ability to directly produce mobile phones, which directly leads to the quality problem becoming the biggest uncertain factor of the cottage machine. Although this is not the problem of MTK itself, it still belongs to the problem of mobile phone itself. The maintenance of shanzhai phones has always been the most worrying thing, but because of the low cost, sellers generally adopt a direct replacement solution.
In addition, many manufacturers and mobile phone repairers have formed a cooperative relationship, and the sold mobile phones generally provide one-year warranty service, which effectively solves the after-sales problem of shanzhai mobile phones and makes consumers dare to buy them. 2. Plagiarism seriously plagiarizes the product design of internationally renowned brands, which can be said to be the most common phenomenon of cottage machines at present. Apple iPhone, Nokia N95, N82 and other high-end products are doomed, and these products can generally achieve good sales results.
Of course, there are also many plagiarists who make further innovations and improvements on the basis of plagiarism, and some functions even make brand-name machines ashamed, such as 8 megapixel mobile phones, cigarette lighter mobile phones and banknote checker mobile phones. These are all innovations. 3. comprehensive but not refined. According to reports, the comprehensive function is a major advantage of the cottage machine. Although this is an indisputable fact, at the same time, another problem has become increasingly prominent, that is, although the cottage can do everything, it is not good at everything.
Indeed, this.
Four. The Development History of MT65 16 Chip MT65 16 is a smart phone platform solution introduced by MediaTek, which was officially unveiled at the Mobile World Congress in Barcelona in February 2009. 20 10 February, MediaTek and Microsoft reached a strategic alliance to promote the development of smart phones. Unfortunately, with the sudden emergence of Android in the field of smart phones, it didn't really enter the marketing period until MediaTek's Android platform based on MT65 16 surfaced shortly after the news was released. At the beginning of 2009, when MediaTek introduced MT65 16, although the configuration was not high compared with competitors such as Qualcomm, the overall gap was not large. MTK65 16 integrates two CPU cores, of which ARM926EJS(460MHz) core is dedicated to AP and the other ARM7EJS(280MHz) core is dedicated to BP. Qualm's MSM7200A is also a SoC chip, and it also integrates two CPU cores, of which ARM 1 1 is dedicated to AP and ARM9 is dedicated to BP. Qualcomm's scheme has been upgraded to A8 and A9' s 1Ghz AP, and MediaTek still releases and promotes the smart phone scheme based on ARM926, holding high the banner of 100 USD.
The functional parameters of MT65 16 are quite powerful. It supports WVGA LCD resolution (800*480 pixels) and MPEG-2 decoding, and supports cameras with a maximum resolution of 5 million pixels. It also integrates various video codecs to support mobile TV application standards such as CMMB, DVB-T and DVB-H. In addition, supporting the above multimedia functions does not require an additional multimedia processor (AP).
"When MT65 16 comes out, K3 will definitely have a hard time, because the MediaTek scheme integrating AP and BB has more advantages than the separated K3 scheme, and the main advantage experience is that the technical threshold is lowered. And as far as turnkey service is concerned, MediaTek is the originator, and the software capability must be above Hayes. Furthermore, MediaTek has a huge mass base, and many mobile phone design companies are waiting for this smart phone platform. K3 was also playing before. " An industry insider analyzed this. It is reported that the commercial version of MT65 16 has started mass production, and Nanjing Inventec, Haier and Lenovo may be the first customers of MT65 16. Next, MediaTek will clean up the battlefield left by Hess, which has been rolled out on a large scale.
Verb (abbreviation of verb) The development of Meizu mobile phone is in the early stage of development. In 2002, Huang Zhang served as the general manager of an electronic company named Aegean Sea.
During his tenure, he successfully launched a series of personal audio products. Later, Huang Zhang had a disagreement with shareholders on how to publicize the product.
At the end of 2002, a post with the ID "All-round Domestic Products" suddenly appeared on the imp3 Flash forum, introducing a brand product-Meizu. After that, Meizu launched several classic MP3 walkman products, all of which are famous.
It took Meizu only three years to become the first brand in the field of MP3 walkman in China. In 2003, Huang Zhang sold his shares in Aegean Sea and came to Zhuhai to set up his own company, Meizu Technology, to enter the domestic mp3 market in China.
Launched the MX series pioneered by Meizu. At first, Meizu's mp3 was not recognized by consumers, and MX series mp3 was also a touchstone for Meizu in mp3 market.
At first, it won the favor of a small number of consumers with its cost performance, until the music card miniplayer was launched, which defeated all domestic and foreign MP3 players at that time and became the sales champion of Meizu headquarters. That is, in this year, Meizu became "the first domestic MP3 brand", with annual sales exceeding 654.38 billion yuan.
Meizu's mp3 has won the support and pursuit of consumers for its excellent sound quality and good cost performance. [4] Meizu devoted itself to developing high-quality MP3 products at the beginning of its establishment in 2003, creating many firsts in the history of domestic MP3, and successfully became the representative of high-quality domestic MP3. Meizu started as an MP3 player. When doing MP3, Meizu held the idea of being the first in China.
From the beginning, we advocated the strategy of fewer but better. From 2003 to 2006, Meizu only launched M3, M6, E6 and other products, realizing the dream of being the first domestic brand without any advertisement. The advent of this player made Meizu famous in China.
In 2004, Meizu, which was founded less than two years ago, became the world's largest customer of Sigmatel, an upstream chip supplier in the United States. American companies specially sent people to Zhuhai to present Meizu with the world's first Sigmatel3520 chip and 65,438+10,000 commemorative cards.
Meizu MP3 products have achieved great success, but in Huang Zhang's eyes, this is just an outpost with Apple. [4] In 2006, when China's domestic mp3 was still booming, Meizu's mp3 was already a very well-known brand in the international market, which was exported to dozens of countries such as Europe, America, Japan and South Korea, with lively style and fashionable trend.
Consolidate Meizu's leading position in the domestic MP3 market. In its glorious days, Huang Zhang witnessed the decline of the global MP3 player industry.
By 2007, we gave up our position as the number one MP3 player in China and devoted ourselves to the research and development of Internet smart phones. In the MP3 industry, Meizu has achieved great success.
But speaking of it, there are only 10 products. In fact, Meizu's team has developed about 30 products, many of which are ready to go public, but Huang Zhang firmly refuses to go public.
There is only one reason to disagree. He doesn't think it's enough for fear that consumers will be dissatisfied. Therefore, 10 products left in Meizu MP3 history are all classics.
However, the MP3 market began to show signs of decline at the end of 2006. Due to the fierce price war, the MP3 market flourished and declined in 2007. By the end of that year, there were not many MP3 brands left in the market. While other struggling MP3 brands were still discussing how to survive the cold winter in the industry, Huang Zhang, founder of Meizu, revealed the idea of making smart phones to the outside world at the end of 2006.
Smartphone In 2008, Meizu began to devote all its energy to the research and development of high-end smart phones in the M8 Microsoft Headquarters in the field of smart phones. From 2008 to 20 16 until the future, Meizu's beliefs are advancing with dreams.
Constant pursuit is Meizu's working attitude, and every detail will be devoted to our constant pursuit. Constant pursuit can make us realize our dreams.
From 2007 to 2008, Meizu's first smartphone M8 has been under development and testing. On June 5438+1October 65438+May, 2009, Meizu obtained the mobile phone network access license of the Ministry of Industry and Information Technology.
On February 18, Meizu M8, the first large-screen full-touch smartphone in China that really made Meizu famous, was officially launched. On February 18, 2009, Meizu company's mobile phone Meizu M8 was officially launched nationwide. At the door of almost every Meizu store, people lined up early to buy machines.
As of April 2009, M8 has firmly established the leading position of domestic smart phones. [5] It became the watershed of smart phones in China, and established Meizu's pioneering position in capacitive touch-screen phones in China.
20 1 1, Meizu M9 went public, which indicated that Meizu successfully entered the Android system from WinCE system. 20 14 Meizu Beijing Gymnasium new product launch conference. And became the most advanced and successful Android smartphone in China at that time.
On June 0, 20 12, 1, Meizu MX, known as the dream mobile phone, was listed with dual cores, which represented that Meizu mobile phone rose to a new height in product design and user experience, forming a unique black and white product appearance of Meizu. On June 30th, 20 12, Meizu MX Quad-Core Edition went on the market, becoming the third quad-core smartphone product in the world.
20 12 On June 30th, Meizu's smartphone operation and cloud service system Flyme 1.0 was launched. Meizu Technology Company announced its entry into smart phones from 5438+ 10 in June 2007. By the first half of 20 12, its output value exceeded 10 billion yuan, with a year-on-year growth rate of 128.8%. In the first half of 2007, the output value of Zhuhai's entire electronic information industry was only 2.48 billion, making it Zhuhai.
Meizu technology's big face change in the past five years is a microcosm of the transformation and upgrading of Guangdong's manufacturing industry in the past five years. From 2003 to now, it is only 10 years, and it is this decade that Meizu has been leading the domestic peak in the MP3 era and the smart phone era.
Meizu has 2000 certification stores, which are distributed in all provinces and cities in China. On 20111215, Meizu Company established its first non-mainland store in Mong Kok, Hong Kong.
20 12 at 2pm on June 25th, Meizu held a media promotion meeting in Hong Kong.
In 2002, Huang Zhang was the general manager of an electronic company named Aegean Sea.
During his tenure, he successfully launched a series of personal audio products. Later, Huang Zhang had a disagreement with shareholders on how to publicize the product.
At the end of 2002, a post with the ID "All-round Domestic Products" suddenly appeared on the imp3 Flash forum, introducing a brand product-Meizu. After that, Meizu launched several classic MP3 walkman products, all of which are famous.
It took Meizu only three years to become the first brand in the field of MP3 walkman in China. In 2003, Huang Zhang sold his shares in Aegean Sea and came to Zhuhai to set up his own company, Meizu Technology, to enter the domestic mp3 market in China.
Launched the MX series pioneered by Meizu. At first, Meizu's mp3 was not recognized by consumers, and MX series mp3 was also a touchstone for Meizu in mp3 market.
At first, it won the favor of a small number of consumers with its cost performance, until the music card miniplayer was launched, which defeated all domestic and foreign MP3 players at that time and became the sales champion of Meizu headquarters. That is, in this year, Meizu became "the first domestic MP3 brand", with annual sales exceeding 654.38 billion yuan.
Meizu's mp3 has won the support and pursuit of consumers for its excellent sound quality and good cost performance. [4] Meizu devoted itself to developing high-quality MP3 products at the beginning of its establishment in 2003, creating many firsts in the history of domestic MP3, and successfully became the representative of high-quality domestic MP3. Meizu started as an MP3 player. When doing MP3, Meizu held the idea of being the first in China.
From the beginning, we advocated the strategy of fewer but better. From 2003 to 2006, Meizu only launched M3, M6, E6 and other products, realizing the dream of being the first domestic brand without any advertisement. The advent of this player made Meizu famous in China.
In 2004, Meizu, which was founded less than two years ago, became the world's largest customer of Sigmatel, an upstream chip supplier in the United States. American companies specially sent people to Zhuhai to present Meizu with the world's first Sigmatel3520 chip and 65,438+10,000 commemorative cards.
Meizu MP3 products have achieved great success, but in Huang Zhang's eyes, this is just an outpost with Apple. [4] In 2006, when China's domestic mp3 was still booming, Meizu's mp3 was already a very well-known brand in the international market, which was exported to dozens of countries such as Europe, America, Japan and South Korea, with lively style and fashionable trend.
Consolidate Meizu's leading position in the domestic MP3 market. In its glorious days, Huang Zhang witnessed the decline of the global MP3 player industry.
By 2007, we gave up our position as the number one MP3 player in China and devoted ourselves to the research and development of Internet smart phones. In the MP3 industry, Meizu has achieved great success.
But speaking of it, there are only 10 products. In fact, Meizu's team has developed about 30 products, many of which are ready to go public, but Huang Zhang firmly refuses to go public.
There is only one reason to disagree. He doesn't think it's enough for fear that consumers will be dissatisfied. Therefore, 10 products left in Meizu MP3 history are all classics.
However, the MP3 market began to show signs of decline at the end of 2006. Due to the fierce price war, the MP3 market flourished and declined in 2007. By the end of that year, there were not many MP3 brands left in the market. While other struggling MP3 brands were still discussing how to survive the cold winter in the industry, Huang Zhang, founder of Meizu, revealed the idea of making smart phones to the outside world at the end of 2006.
Smartphone In 2008, Meizu began to devote all its energy to the research and development of high-end smart phones in the M8 Microsoft Headquarters in the field of smart phones. From 2008 to 20 16 until the future, Meizu's beliefs are advancing with dreams.
Constant pursuit is Meizu's working attitude, and every detail will be devoted to our constant pursuit. Constant pursuit can make us realize our dreams.
From 2007 to 2008, Meizu's first smartphone M8 has been under development and testing. On June 5438+1October 65438+May, 2009, Meizu obtained the mobile phone network access license of the Ministry of Industry and Information Technology.
On February 18, Meizu M8, the first large-screen full-touch smartphone in China that really made Meizu famous, was officially launched. On February 18, 2009, Meizu company's mobile phone Meizu M8 was officially launched nationwide. At the door of almost every Meizu store, people lined up early to buy machines.
As of April 2009, M8 has firmly established the leading position of domestic smart phones. [5] It became the watershed of smart phones in China, and established Meizu's pioneering position in capacitive touch-screen phones in China.
20 1 1, Meizu M9 went public, which indicated that Meizu successfully entered the Android system from WinCE system. 20 14 Meizu Beijing Gymnasium new product launch conference. And became the most advanced and successful Android smartphone in China at that time.
On June 0, 20 12, 1, Meizu MX, known as the dream mobile phone, was listed with dual cores, which represented that Meizu mobile phone rose to a new height in product design and user experience, forming a unique black and white product appearance of Meizu. On June 30th, 20 12, Meizu MX Quad-Core Edition went on the market, becoming the third quad-core smartphone product in the world.
20 12 On June 30th, Meizu's smartphone operation and cloud service system Flyme 1.0 was launched. Meizu Technology Company announced its entry into smart phones from 5438+ 10 in June 2007. By the first half of 20 12, its output value exceeded 10 billion yuan, with a year-on-year growth rate of 128.8%. In the first half of 2007, the output value of Zhuhai's entire electronic information industry was only 2.48 billion, making it Zhuhai.
Meizu technology's big face change in the past five years is a microcosm of the transformation and upgrading of Guangdong's manufacturing industry in the past five years. From 2003 to now, it is only 10 years, and it is this decade that Meizu has been leading the domestic peak in the MP3 era and the smart phone era.
Meizu has 2000 certification stores, which are distributed in all provinces and cities in China. On 20111215, Meizu Company established its first non-mainland store in Mong Kok, Hong Kong.
20 12 On June 25th, at 2pm, Meizu held a media promotion meeting in Hong Kong, which was officially announced.
Seven, MediaTek is which country's China.
Lianfa Technology was established in 1997 and has been publicly listed on Taiwan Stock Exchange. Headquartered in Taiwan Province Province, China, it has sales or R&D teams in Chinese mainland, India, the United States, Japan, South Korea, Singapore, Denmark, Britain, Sweden and the United Arab Emirates.
In the semiconductor industry chain, integrated circuit design companies play a leading role. Lianfa Technology hopes to actively guide upstream and downstream enterprises to pay attention to global environmental protection through its influence on the industry, and deepen the awareness of environmental protection into the comprehensive production and quality management system.
From product design, manufacturing to packaging, the whole series adopts green materials and insists on not using raw materials in conflict areas. All suppliers are required to investigate the source of all materials (such as gold, tantalum, tungsten and tin) in detail to ensure that these materials meet the material procurement standards in non-conflict areas and are not exported by warlords or illegal groups.
Extended data:
Development of MediaTek: 1997, founded by MediaTek. 20 1 1 At the end of the year, MediaTek released the Android smartphone platform MT6573, which officially entered the smartphone market.
20 12 in June, MediaTek announced the public acquisition of shares of Cayman Morningstar. On April 20 13, the brand-new office building of mediatek Beijing branch was completed and opened, and settled in the international electronics headquarters of Chaoyang Electronic City, where high-tech enterprises gathered.
On June 20 13, the MT6589T released by mediatek went on the market in large quantities, and was applied to domestic well-known high-end smart phones such as red rice mobile phones and coca-cola 2S. On February 2065438+2004 1 1, MediaTek officially released the world's first true eight nuclear processor, MT6595, which supports 4G LTE networks. The chip adopts quad-core Cortex-A 17 and quad-core Cortex-A7.
2065438+On February 6th, 2005, MediaTek officially released the first SoC——mt 6753 and MT6735. It is expected to vigorously promote the development of telecom mobile phones. On April 0 1 2005, MTK released 64-bit eight nuclear processors Helio X and Helio P.
On July 5th, 2065438+July, MTK X 10 intelligent 8-core chips were used in Xiaomi Redmi, Meizu, LeTV and other mobile phones, and entered the high-end market. 20 16 On September 27th, MediaTek released the world's first 10 nano-chip Helio X30.