20 12-20 16 China auction sales channel model analysis and development prospect forecast research report.
In the draft Interim Provisions on Direct Selling Enterprises with Foreign Investment jointly formulated by the Ministry of Commerce and the State Administration for Industry and Commerce, "direct selling" is initially defined as "directly providing goods or services to consumers at their homes, workplaces or places other than retail stores. It is usually because the salesperson gave a detailed explanation or demonstration of the product on the spot. " The development of direct selling in China has been nearly 20 years, and it is a new but rapidly developing industry. At first, under the shadow of illegal pyramid schemes, the development was not smooth. It was not until China entered WTO that direct selling was revived and began to flourish with the protection of industry regulations and laws.
1, the development prospect of direct selling trade in China.
After years of development and the noise of MLM clowns, consumers' understanding of direct selling is becoming more and more rational, and the agitation of getting rich overnight and the hype of getting rich quickly are becoming less and less marketable. Its essence is just a marketing model. Only by providing high-quality products and high-quality services to the market is the king of long-term foothold in the market. Only by paying more attention to product quality and deeply understanding the marketing concept can we win market share by enhancing product brand and enterprise brand effect.
However, the difficulties faced by the direct selling industry in China are manifold. After all, it belongs to a new industry, a weak entrepreneurial industry, facing many powerful foreign competitors. However, the relevant national laws and regulations are not perfect, and the ability of * * * to prevent risks is not strong. Facing the WTO agreement, China must open its direct selling market, and * * * finally chose to reduce the high income of direct selling to a single level, so that direct sellers would not have high income. In the absence of high returns, there will be no high risks, at least temporarily. Therefore, we must treat the present and future of China's direct selling industry rationally.
2. Relevant countermeasures for developing China's direct selling industry.
In China, direct selling has always been in a "gray zone" in China, and even the opinions of the portal are serious. There is no good communication opportunity and no good information source between direct selling enterprises. For the change of market form and the ignorance of foreign competitors in the same industry, China local direct selling enterprises have been in a passive situation of being beaten and driven passively. The country pulls a hand, and enterprises follow suit. If they don't pull, they will sit still, waiting to be acquired or find another way out. Now the only standardized media that can be found on the Internet is China Direct Marketing Network. Not only are there few communication platforms, but even the contents and settings are rudimentary, not to mention the breadth and depth of information. Direct selling is another good way to solve the problems of high pressure and high requirements in traditional entrepreneurship, so the effective and rapid transmission of information has become an important prerequisite for self-promotion and mutual communication. For local direct selling enterprises, it is necessary to strengthen their own quality, accumulate relevant experience, build their own brands and establish their own competitive advantages with the help of preferential policies provided by the state, learn from experienced direct selling enterprises, develop multi-level marketing channels, and develop a number of competitive direct selling enterprises with China characteristics.
In a word, the direct selling industry in China is full of opportunities in the future, but there are also some challenges behind the opportunities. For the present situation of China and the development of direct selling in China, challenges account for a larger proportion, and the increasingly fierce market competition environment puts forward higher requirements for the development of direct selling enterprises. Therefore, only by practicing "internal strength", perfecting management, respecting market rules and adhering to people-oriented can all direct selling enterprises seize the opportunity and make China's direct selling industry develop healthily and rapidly. Reference://ChinaIRR/view/v01/201206/05-100943.
Second, what is direct selling? According to the definition of the World Direct Selling Alliance, direct selling refers to selling goods and services in a face-to-face and unfixed way. Direct sellers bypass traditional wholesalers or retail channels and accept orders directly from customers.
Direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, who sell products directly to the final consumers (hereinafter referred to as consumers) outside the fixed business premises. Development History In the late 1980s, a Japanese company selling magnetic health mattresses, Japan Life, launched a pyramid scheme in China.
The company has no formal business license. ●1990165438+1October 14 The first company in Chinese mainland to formally apply for registration by direct selling-Guangzhou Avon Co., Ltd., a Sino-US joint venture, was established, and direct selling was formally included in the formal category of business administration.
Edit the legal composition of this paragraph ●1August 994 1 1 day, and the State Administration for Industry and Commerce issued the Notice on Stopping Illegal Activities of Multilevel MLM (No.233). On September 2nd, Notice on Investigating and Handling Illegal Acts in Multilevel MLM Activities (No.240) was issued again.
The development speed of illegal pyramid schemes has been curbed. ● On March 28th, 1995, the Ministry of Internal Trade issued a document, announcing the formal establishment of Regulations on the Management of Multilevel MLM, and began to draft measures for the management of Multilevel MLM.
● On September 22nd of the same year, the General Office of the State Council issued the Notice on Stopping the Development of Multilevel MLM Enterprises to regulate the overheated MLM in China; Shortly thereafter, the State Administration for Industry and Commerce formulated the Implementation Measures for the Reorganization of MLM Multi-level Enterprises. ●1996 in April, China * * * approved for the first time that 4 1 MLM enterprises can carry out multi-level MLM business. On April 28th, the State Administration for Industry and Commerce issued the Opinions on Quasi-multi-level MLM Operation to 4 1 multi-level MLM enterprises.
● 1997 65438+ 10/0, the state administration for industry and commerce promulgated the MLM management measures. The definitions of single-level pyramid selling and multi-level pyramid selling are put forward.
● Because there is no strict standard for the distinction between multi-level pyramid selling and single-level pyramid selling, illegal pyramid selling companies of all sizes have mushroomed. So that from the end of 1997 to the beginning of 1998, illegal pyramid schemes were rampant and the state almost lost control over direct selling enterprises.
1April 2, 9981day, the State Council issued the Notice on Banning MLM Activities, which completely banned the rectification of the whole MLM industry. ● On June 18 of the same year, three ministries and commissions (Ministry of Foreign Trade and Economic Cooperation, State Administration for Industry and Commerce, and Ministry of Internal Trade) issued the Notice on Relevant Issues Concerning the Change of Sales Mode of Foreign-invested MLM Enterprises.
It is expressly stipulated that "foreign-invested MLM enterprises must be transformed into a business mode of' shop+hiring people to promote'". And approved the transformation of 10 foreign direct selling enterprises such as Amway, Avon and Mary Kay.
●2006 54 38+0, China joined the WTO. China * * * promises to gradually lift the restrictions on providing wholesale or retail services (including pyramid schemes) by commercial means three years after its accession to the WTO.
On July 24, 2006, Avon Co., Ltd. was officially approved by the Ministry of Commerce and the State Administration for Industry and Commerce, thus becoming the first enterprise in China to be approved to conduct direct sales pilot. ● On June 5438+February 2006 1, Perfect (China) Commodity Co., Ltd. was approved by the Ministry of Commerce to carry out direct sales business, selling health food, cosmetics and cleaning products.
● On September 1 2005, two core laws and regulations concerning the Direct Selling Law, the Regulations on Direct Selling Management and the Regulations on Prohibition of MLM, were officially promulgated. The MLM Prohibition Ordinance came into effect on June 5438+065438+1 October 1, and the Direct Selling Ordinance came into effect on February 65438+February1.
Industry Prospect With China's entry into WTO, the rules of the game in the international market economy have been fully introduced, and standardized direct selling will surely become an integral part of China's market economy. In this regard, we can see from the mature state of foreign market economy for many years that China has formally joined the international community, promised to open its market in this field within three years after its accession to the WTO, and has begun to make more effective legislative preparations in this field.
It can be said that direct selling is the trend of future social development. In this regard, the reporter conducted an in-depth interview and investigation on the prospect of China's direct selling market based on the principle of seeking truth from facts. Direct selling is a legitimate occupation: Direct selling officially entered China on 1990.
The first company to enter China was Avon. At 1993, in terms of quantity, there are many direct selling companies, and the system of direct selling companies is even more varied.
About this period, the researchers of China's direct selling theory call it flood disorder period. That is, during this period, "illegal pyramid schemes" were in full swing.
With the continuous propaganda of the media to crack down on illegal pyramid schemes, direct selling has also been cast a dim color, and it is difficult to restore its true colors. In fact, direct selling is a legitimate occupation, which first appeared in the United States in the 1950s. At that time, because of the great gap between the rich and the poor, many poor people had no chance to change the status quo. Two graduate students from Harvard University in the United States invented the direct selling industry, allowing the poor to engage in this profession and the rich to consume goods.
Soon, many enterprises' stagflation products have a market, and the depressed market has vitality. At the same time, many poor people have changed their fate and joined the ranks of the rich. This brand-new marketing method quickly became popular.
With regard to direct selling, the definition of the World Direct Selling Association is as follows: Direct selling refers to that independent marketers directly introduce products and services to consumers in a face-to-face manner in places other than fixed retail stores (such as personal residences, workplaces or other places), and market consumer goods through explanations and demonstrations. As we know, the traditional form of commodity circulation is like this: manufacturer-general agent-provincial agent-city agent-wholesaler-store-consumer, and each link needs management expenses, such as workers, wages, transportation expenses, and utilities of the factory. Every link increases, the product price is higher, and the advertising fee is also needed in the sales process. These expenses are ultimately borne by consumers, and it is one yuan in the hands of consumers.
In this way, the interests of consumers or manufacturers are damaged. For example, PepsiCo in the United States invited Aaron Kwok to bear all the advertising expenses. At the same time, the appearance of fake goods and the problem of triangular debts also endangered the fate of enterprises, while direct selling saved many unfavorable factors.
Direct selling shortens the intermediate process.
Third, the development of direct selling The direct selling industry has a history of nearly 20 years in China. After years of development, the direct selling market in China has gradually matured.
The development of direct selling in China has experienced ups and downs. Let's review the direct sales in China. Development history I. The emergence and legislative process of direct selling in China Direct selling was introduced to China in the early 1990s, and its development has roughly gone through four stages: First, it has gone up (1990-1993).
1990165438+10, the first company in China to formally apply for registration as a direct selling company-the Sino-US joint venture Guangzhou Avon Co., Ltd. was established, marking the formal entry of the direct selling model into the China mainland market. The way that direct sellers come to explain and sell goods has aroused the concern of the society about this new marketing method.
Avon's entry and the success of its initial operation have played a strong demonstration role. Facing the huge China market, other foreign direct selling companies followed closely, and entered China in the form of sole proprietorship and joint venture from 1992. Some domestic enterprises have followed suit.
Secondly, chaotic operation has reached the initial normative stage (1994-1997). With the entry of direct selling, direct selling is used by some lawless elements to engage in illegal pyramid selling and pyramid selling under the banner of direct selling.
According to the statistics of relevant departments, by the end of 1995, most enterprises engaged in pyramid selling in China were operating illegally. These enterprises have neither registered nor standardized marketing methods. Most of them "pull people's heads" to varying degrees, or force their products to be sold at outrageous prices. Some even use direct selling to engage in fraud, cliques, superstitious gatherings and other activities, which seriously affect social stability and public safety.
Some illegal pyramid schemes use "get rich quickly" as bait to let people who don't know the truth join, which seriously damages the interests of consumers, disrupts market order and affects social stability. In this regard, China's relevant authorities have promulgated a series of laws and departmental rules to regulate the chaos in direct selling.
Despite this, the chaos of pyramid schemes and a large number of illegal fraud activities have not been fundamentally curbed. Three, prohibit pyramid selling and some foreign direct selling enterprises transformation operation stage (after 1998).
At that time, China's market development was still relatively low, the supervision means were not perfect, the residents' consumption psychology was immature, and they didn't know much about direct selling. In addition, some people are eager to get rich quickly, which leads to many people being cheated and gives illegal direct selling operators an opportunity. Facing the increasingly serious harm of illegal pyramid selling activities to social stability and consumers' rights and interests, China * * * resolutely took severe measures to ban pyramid selling, and issued the Notice of the State Council on Prohibiting MLM Business Activities with 1998.
The circular stipulates that no enterprise may engage in pyramid selling or disguised pyramid selling activities in any form. At the same time, it issued the Notice on Issues Related to the Transformation of Sales Mode of Foreign-invested MLM Enterprises, and approved Amway, Avon, Mary Kay and other 10 foreign direct selling enterprises in the United States to transform into shops and hire salesmen.
After 2000, some notices and regulations have been issued to regulate the behavior of enterprises in transition. In 200 1 year, the State Administration for Industry and Commerce set up the "Anti-MLM Office", which is mainly responsible for cracking down on illegal pyramid schemes and related fraud activities in China and protecting consumers' interests.
Fourth, the opening of the direct selling market and the formal promulgation of direct selling laws and regulations (September 2005). According to the economic growth of China, the development of diversified circulation mode and the fulfillment of WTO commitments, China has accelerated the process of direct selling legislation.
In September 2005, the State Council promulgated the Regulations on Direct Selling Management (Order No.443 of the State Council) and the Regulations on Prohibiting MLM (Order No.444 of the State Council), which came into effect on June 5438+0/KLOC-0 and June 5438+0, 2005 respectively. The promulgation of these two laws and regulations marks the opening of the direct selling market in China, and the legislative process of direct selling has entered a new stage.
2. Laws and regulations on direct selling in China By the end of 2004, the laws and regulations on regulating and managing direct selling business activities formulated and promulgated by relevant departments in China mainly included:165438+ 10 in August 1994, and the State Administration for Industry and Commerce formulated and issued the Notice on Stopping Illegal Activities in Multilevel MLM Activities according to the instructions of the State Council. 1September 22, 1995, the General Office of the State Council issued the Notice on Stopping the Development of Multi-level MLM Enterprises (Guo Ban [1995] No.50), requiring local industrial and commercial administrations and other relevant administrative organs to stop approving and registering enterprises and individual industrial and commercial households that conduct business activities through pyramid schemes.
1996 The State Administration for Industry and Commerce issued the Opinions on Quasi-multi-level MLM, officially approved 4 1 997 65438+10/0, and the State Administration for Industry and Commerce issued the Measures for the Administration of MLM, which is the first comprehensive regulation in China. 1998 18 In April, the State Council issued the Notice on Prohibiting MLM Business Activities (Guo Fa [1998] 10), which completely banned MLM activities (including direct sales); 1998 On June 8, the Ministry of Foreign Trade and Economic Cooperation, the State Administration of Trade and the State Administration for Industry and Commerce issued the Notice on Relevant Issues Concerning the Transformation of Sales Methods of Foreign-invested MLM Enterprises (No.455 of Foreign Trade and Economic Cooperation Zifa [1998]), and approved Avon, Amway, Mary Kay and other 10 foreign direct selling enterprises to transform their operations; In 2000, the State Council issued the Notice of the General Office of the State Council on Forwarding the Opinions of the Industrial and Commercial Bureau and Other Departments on Cracking Down on MLM and disguised pyramid schemes (Guo Ban Fa [2000] No.55); In February 2002, the Ministry of Foreign Trade and Economic Cooperation, the State Administration of Trade and the State Administration for Industry and Commerce promulgated the Provisions on Relevant Issues in Implementation (MOFTEC issued [2002] No.31).
Four. The development of China's direct selling industry (I) The lead-in period (1990- 1993) is marked by the first landing of American direct selling giants such as Avon/Amway/Sunrider in China.
At this time, domestic enterprises have not been involved in a large number. (2) During the chaotic period (1993- 1996), foreign capital poured in (led by Taiwan Province Province), followed by domestic enterprises, and the market began to appear chaotic.
During this period, * * * made the first call. (III) Trial period (1996- 1998) The State Administration for Industry and Commerce approved 4 1 multi-level pyramid selling enterprises in April of 1996, and promulgated the ".
Later, because many MLM companies hyped the system by means of "rolling system", "double track system" and "computer network arrangement", a large number of MLM refugees appeared, which caused serious social problems. Therefore, "pyramid selling" was recognized by * * * as not conforming to the national conditions at that time, and in April of 1998, pyramid selling business activities were completely banned. (4) During the transitional period (1998-2005) * *1After direct selling and pyramid selling were "across the board" in April 1998, in June of the same year, 10 foreign-funded enterprises were approved, including: Amway/Avon/Mary Kay/Rihui/Fudi/Shang He/Perfect.
(On June 5438+February 3, 2006, the direct selling license of "Ten Enterprises in Transition" was officially abolished) (V) Opening transition period 2005 was regarded as the first year of direct selling in China. Because * * * finally on September 2, 2005, the State Council officially promulgated the Regulations on Direct Selling Management and the Regulations on MLM Prohibition.
(1) The lead-in period (1990- 1993) is marked by the first landing of American direct selling giants such as Avon/Amway/Sunrider in China. At this time, domestic enterprises have not been involved in a large number.
(2) During the chaotic period (1993- 1996), foreign capital poured in (led by Taiwan Province Province), followed by domestic enterprises, and the market began to appear chaotic. During this period, * * * made the first call.
(III) Trial period (1996- 1998) The State Administration for Industry and Commerce approved 4 1 multi-level pyramid selling enterprises in April of 1996, and promulgated the ". Later, because many MLM companies hyped the system by means of "rolling system", "double track system" and "computer network arrangement", a large number of MLM refugees appeared, which caused serious social problems. Therefore, "pyramid selling" was recognized by * * * as not conforming to the national conditions at that time, and in April of 1998, pyramid selling business activities were completely banned.
(4) During the transitional period (1998-2005) * *1After direct selling and pyramid selling were "across the board" in April 1998, in June of the same year, 10 foreign-funded enterprises were approved, including: Amway/Avon/Mary Kay/Rihui/Fudi/Shang He/Perfect. (On June 5438+February 3, 2006, the direct selling license of "Ten Enterprises in Transition" was officially abolished) (V) Opening transition period 2005 was regarded as the first year of direct selling in China.
* * * Finally, on September 2, 2005, the State Council officially promulgated the Regulations on Direct Selling Management and the Regulations on Prohibiting MLM, which were implemented on June 5438+February 1 day and June 5438+1 month/0/day respectively. This means that direct selling has become a legal industry in China.
Since the formal implementation of the two Regulations, all direct selling enterprises are making internal adjustments and actively applying for licenses to adapt to this new regulation, which will be a long "transition period" and will continue. (VI) High-risk transition period (2006-2008) "Open transition period", we are experiencing such a special period.
This period is the most sensitive period in the direct selling industry, and it is also a highly dangerous period for direct selling enterprises and distributors. Mainly manifested in the strict management of licensed direct selling enterprises by the competent department of * * * and the severe crackdown on all pyramid schemes.
Even licensed enterprises can't engage in direct selling activities or even cancel their direct selling licenses if they can't meet the requirements of the Regulations. (7) The arrival of the open and mature period marks the formal perfection and implementation of the Direct Selling Law; It marks the establishment and operation of China Direct Selling Industry Association and other related organizations; It will mark the integration of China's direct selling and the world direct selling alliance; It indicates that the time is ripe for China's direct selling to be fully opened to the outside world.
Expand.
Verb (abbreviation for verb) The history of American economic development. The history of the United States from the wasteland of North America to the rise of great powers and then to the world superpower can be divided into three periods: the early period (former1492-1776); Modern (1776 ——1898); And modern times (1898 to present).
The landmark events that distinguish the three periods are 1776 American independence and 1898 Spanish-American War. 1. The early development history of the United States (A.D. 1492 years ago-A.D. 1776) is characterized by the development from primitive clan society to capitalist mode of production, accompanied by a leap in the form of pre-capitalism.
During this period, the development of social forms did not transition in turn, nor did it go through the development stage dominated by slavery and feudal social system. As far as the dominant form of production relations is concerned, it is the period when pre-capitalism and capitalist mode of production began to develop.
As far as social and political life is concerned, it was a 13 colonial period in British North America, dominated by indigenous Indians and mainly by English. The fundamental reason lies in the influence of the British who have been in the advanced stage of capitalist development coming to the United States.
The United States can be divided into three stages of development. 1) Indians were the earliest original inhabitants of the North American continent when they explored North America (1492 years ago).
They have long been the main force in developing North America. Before the establishment of British North America 13 colony, their activities constituted the mainstream of ancient North American history.
But the Indians developed North America very slowly. If it weren't for the exploration and colonization of white Europeans in North America since the end of15th century, North American Indians would still have influenced the evolution of the history of the North American continent.
2) During the exploration, development and colonization of North America by European powers (1492-65438+early 7th century), Indians were still the main residents of the North American continent, but it was European whites who dominated the fate of the continent. European powers, mainly Spain, Holland, France and Britain, successively invaded the North American continent and established their own colonies.
Generally speaking, the colonization of Spain and France in North America has a strong color of feudal plunder. The colonization of the British and Dutch in North America is mainly related to the capitalist mode of production.
3) 13 British north American colony (1607-1775). During this period, Britain established 13 colonies on the Atlantic coast of North America, from Jamestown 1607 in Virginia to 65433 in Georgia. Before and after this, the French had huge colonies on the Mississippi River, while the Spanish controlled Florida and Mexico, and the Dutch controlled new york.
1756- 1763 after the seven-year war, the British controlled Canada and the vast area west of the Appalachian Mountains and east of the Mississippi River, and became the hegemon in the area east of the Appalachian Mountains in North America. It should be pointed out that, firstly, the mainstream of immigrants in this period was WASP, mainly English, that is, Puritans among Anglo-Saxon whites in Europe; There are white, black immigrants and native Indians among the residents; Free immigrants and indentured servants are different in nature.
During this period, Britain established 13 colonies on the Atlantic coast of North America, from Jamestown, Virginia to 1733, Georgia, which lasted 126 years. Before and after this, the French had huge colonies on the Mississippi River, while the Spanish controlled Florida and Mexico, and the Dutch controlled new york.
1756- 1763 after the seven-year war, the British controlled Canada and the vast area west of the Appalachian Mountains and east of the Mississippi River, and became the hegemon in the area east of the Appalachian Mountains in North America. It should be pointed out that, firstly, the mainstream of immigrants in this period was WASP, mainly English, that is, Puritans among Anglo-Saxon whites in Europe; There are white, black immigrants and native Indians among the residents; Free immigrants and indentured servants are different in nature.
Second, the British model in the colonial period was different from the Spanish model. The former is basically capitalist colonization, while the latter is basically feudal commercial plunder. Third, the social nature of the colonial period was a capitalist society, with dependency and pre-capitalist remnants.
Generally speaking, it is basically the transplantation of British capitalism in North America under special conditions, which can be said to have North American characteristics. 2. Modern American history (1776— 1898) is a period of full development of American liberal capitalism.
The young bourgeoisie has achieved decisive and significant victories in the fields of politics, economy, ideology and culture, and territorial development. The United States firmly established and expanded the bourgeois democratic republic, gradually established the leading position of the industrial bourgeoisie, and the national economy developed rapidly, becoming one of the world's industrial powers in a very short time. At the same time, in the last 30 years of the19th century, it began to transition to the modern capitalist stage, and began to expand overseas after completing the mainland expansion.
Modern America can be roughly divided into the following four stages of development: 1) two stages: the war against Britain (1776- 18 15) and the North American Revolution (1775- 1783), which overthrew. 1776 The publication of the Declaration of Independence is a milestone in American history. It is a programmatic document of the American bourgeoisie, marking the birth of the United States of America and the beginning of modern America.
During the 30 years of 1783- 18 12, the American bourgeois * * * state system was firmly established, including the establishment of * * * state system, federalism, presidential system and stable federal constitution. The second war against Britain1812-1815 was mainly the war of the young United States of America against the world's industrial powers that oppressed it, which led to the consolidation of the Federation and the rise of American national spirit, which eliminated the greatest external threat to the development of capitalism and began the industrial revolution and the long-term peaceful founding of the country.
2) During the Westward Movement, the period of territorial expansion and the intensification of contradictions between the two social systems (1815-1860), the Westward Movement played an important role in connecting the preceding with the following in the nearly one hundred years from the independence revolution to the civil war in North America. This is the result of the North American Revolution of Independence and the prelude to the Civil War.
It precedes territorial expansion and its activities are more extensive than territorial expansion.
6. Briefly describe the origin and development of direct selling in China.
Shadow, talk about the color change of direct selling. Until 1979, Amway entered Japan, bringing with it the legal concept of direct selling. Japan's direct selling industry began to develop after Kangkang. 1995, the total direct selling sales in Japan reached 30.4 billion US dollars, higher than that in the United States. The largest direct selling company is Amway Company, with the achievement of $65.438+0.5 billion in 654.38+0.992, which is called surplus/kloc-0.00 billion yuan. More people are engaged in Amway, reaching 65.438+0.3 million. Amway is also the most successful foreign investor in Japan, ranking second only to Coca-Cola. After listing, Amway Japan became the 10th largest company in new york Stock Exchange. Today. Japan is the largest direct selling kingdom in the world.
In order to make Japan's direct selling industry develop steadily and reliably, Japan has formulated a series of relevant laws and regulations. 1980, Japan established the Direct Selling Association, which is a semi-official organization. Two-thirds of the funds, main directors and clerks of the Association are appointed by the Provincial International Trade and Industry Committee. 1992 Association has 206 member direct selling enterprises.
After more than 20 years of development, Japan's direct sales are growing at an average rate of almost 30%. According to the estimation of Japan Direct Selling Association, in 1980s, the sales of Japan's direct selling industry was $654.38+0.2 billion, with more than 654.38+0 million employees. By 1995, Japan's direct sales turnover was US$ 30.4 billion, accounting for 40% of the total global direct sales, making it the largest direct sales country in the world. At present, about 80% of the annual turnover of Japan's domestic retail industry is completed through direct sales, and it will soon expand overseas.
The direct selling industry in Chinese mainland and Hongkong originated in 1970s and has developed for 30 years. 1979, Amway, Avon and Time Life initiated the establishment of the Hong Kong Direct Selling Association.
Wechat public platform "October lasts forever"