Start-ups should not rush to expand their business in the discovery stage, but should pay more attention to customer development. Throughout the history of internet entrepreneurship, it is not difficult to see how many entrepreneurs are lost in the big wave of entrepreneurship: the once-crowded Hundred Regiments War, last week, it was revealed that they only bought Digg for $500,000 ... Why did most entrepreneurs and startups fail? On the issue of entrepreneurship, we believe that people who walk on the road of entrepreneurship are the most powerful spokespersons. Below, let's listen to the opinions of entrepreneurs and their suggestions to friends who are on the road to entrepreneurship. Zhao Hongming (financing consultant of Zhonglian HSBC Investment Consulting Co., Ltd.): Starting a business is similar to crossing the river by feeling the stones, because without adequate preparation, the risk is unpredictable. Although many entrepreneurs are old hands in some fields, they may choose to start a business after accumulating experience and resources, and the chances of success are higher than many people's, but as far as the experience of being a boss and business management is concerned, they still feel the stones and cross the river. So there are too many uncertain factors, and the chance of failure is greater than others. However, which enterprise is a mature enterprise at the beginning of its establishment? From scratch. Yu Jie (Editor-in-Chief of Content Center of One Micron Entrepreneurship Social Platform): For most inexperienced entrepreneurs, entrepreneurial failure is nothing more than a very common thing. Most experience shows that the success or failure of starting a business is nothing more than three aspects. First, people, including leaders and co-founding teams; The second is material, that is, the company's products, as well as investment. People are the first productive force of a startup company. People create projects and bring excellent management and technical experience to the implementation of projects to promote the smooth development of projects. Things are the embodiment and support of the value of startup companies. Companies rely on high-quality products to serve users and gain corresponding market opportunities and profits. Money is the guarantee of obtaining excellent talents and producing high-quality products. Premature scale leads to entrepreneurial failure. Many times, enterprises have no money, so no one has nothing, and enterprises do not exist. Maintaining the relationship between good people, things and money, tailoring measures to suit one's own needs, is what entrepreneurs must learn, and it is also the best guarantee to stick to the day when enterprises make money. Wang Qishi (CEO of Science and Technology): The development of an entrepreneurial project is inseparable from funds and contacts. From the propaganda point of view, without money, you can't advertise, have no contacts and no one to exchange resources with you. We can clearly realize that entrepreneurial projects in the early stage of entrepreneurship often fail not because of their own reasons, but because no one cares, no one loves, is unknown and dies suddenly. The most advanced technology is also rethinking this question: Why do more start-up projects die? When implementing the most scientific and technological support plan for entrepreneurial projects (fuchi.zuitech.com), we will also put more experience on entrepreneurial projects and more resources on outstanding projects that are in the initial stage of entrepreneurship and most need our help, reporting and exposure! Liu (Logistics Director of Zhejiang Langzi Industrial Co., Ltd.): I have experienced similar incidents; In fact, the main reason for the failure of most startups; Product diversification, market positioning and management do not match the company's expansion speed; The main reason is that small farmers are too conscious; The company is short of talents in its initial stage; The company's welfare benefits can't keep up and it is not competitive; Lead to the shortage of human resources and so on, thus creating more obstacles. The vicious circle gradually went uphill and eventually failed. Zhang Siyao (head of wide promotion. Com, an expert in network promotion): Starting a business is not playing house as a child, but a hard process. Many entrepreneurs just start their own whimsical ideas when their brains are hot, and they start to retreat when they encounter obstacles. Is this spiritual entrepreneurship successful? Entrepreneurship is also a process of converting one's own resources into RMB. Personally, I think you have the "three haves" first, and there are people. People are the key factor to determine the success of entrepreneurship. With people, everything is possible; When people leave, everything will eventually fail. A good leader can only succeed if he learns to retain talents. Second, there is thought. Many people say that capital is the most lacking in the process of starting a business. I don't think so. In fact, capital is the second priority. What's more important is whether your entrepreneurial project has any ideas. There are many angels and VCS now, but which project they voted for lacks creativity? Third, experience. Experience makes you take fewer detours, but for many inexperienced young people, it is necessary to cultivate the ability to learn from successful or failed cases. You should be able to watch others fall into the trap and learn from yourself. Steven Wu (Director of Education Operation of Gaode): Different industries are different. As far as the language training industry is concerned, many investors do not have the professional knowledge of the industry, which is the fundamental weakness. The recruited business managers do not have complete operational experience, which leads to the loss of one thing and the loss of another. The life span of many language training institutions is less than three years. Wang Guangbin (Director of Advertising Division of Yantai Yourui Network Technology Co., Ltd.): There are thousands of reasons for the failure of startups, but the reasons for success are similar. Excellent team, perfect execution, vast resources, potential projects and flexible movement of various relationships. Compared with large companies that have started businesses, the only thing a startup has is creativity and quick execution. If a startup company doesn't want to die prematurely in the entrepreneurial tide, it must turn the above two points into its own advantages, so that it can remember that foothold in the gradually improved market. Secondly, it is difficult to start a business and it is even harder to stay in business. A survey shows that only 20 to 30 of every 100 entrepreneurial enterprises in China can survive 1 year, and only 30% of them have survived for 3 years. Most enterprises fail to start their own businesses because they can't cope with the changing market flexibly, or the external environment is not well maintained and the equity distribution institutions are unreasonable, which eventually leads to the dissolution of the company. In short, start-ups start from scratch, entrepreneurs need to do capital allocation and scheduling, talent recruitment, marketing strategy formulation and management control. Faced with changes from competition and market, any link problem is fatal to fragile start-ups Cai Bin (partner of Wuhan Tianjiao Modern Education Consulting Co., Ltd.): First, the core members of the team have different values and professional concepts, which leads to fatal disunity of the team. Without the core team, the meaning of the company's existence is gone, and failure is only a matter of time. This is the reason why most startups fail; Second, most startups are trapped in funds and projects. When the project can not maintain profitability, there will be problems in capital and company operation; Third, most startups are short-term goals in the early stage! Many core team members can't persist after a period of time, which is another reason for failure. It takes courage to stick to the goal and overcome difficulties.