In the past 202 1 year, most of the annual animations and popular people were distributed in? This phenomenon not only shows that the influence of classic IP is lasting, but also reflects that the efficiency of animation needs to be improved at a young age.
"Follow the sun through the Pula forest and hear the animal kingdom calling you. There is a small town called Worry-Free, and even the spring breeze is reluctant to leave ... "
Recently adapted from Ann's fairy tale of the same name. Mango TV's first self-made animation "The Story of the Animal Kingdom" was launched in the sound of singing and dancing, which greatly enriched the children's holiday life, reached the national scene, and was also a new atmosphere in the industry.
Indeed, the young animation IP needs not only the continuation and derivation of the classic IP, but also a brand-new IP to promote blood circulation. In this context, Mango TV's first self-made animation "The Story of the Animal Kingdom" which took two years to create, not only filled the gap in the cartoon territory of teenagers, but also promoted the balanced development of Guo Man among users of different ages to some extent.
For the platform itself, The Story of the Animal Kingdom, as the first homemade animation of Mango TV, is also an important pioneering work of animation.
▍' s sense of community, continuity and times, the story of the animal kingdom accurately fits the preferences of users.
There are 26 episodes in a season, each episode is 8 minutes. The Story of the Animal Kingdom is a lightweight animation for young children, which gives an accurate insight into children's preferences and needs for animation. With the story background of Wuyou Town and Lingzhen Town in the animal kingdom, the song and dance content is interspersed with interesting stories, which expresses the way that fits children's cognitive world as a whole, which is very childlike and unique among young people.
The growth story of Zhu Zhu, a kind pig sister who lacks courage and self-confidence, Beruk, a simple and honest bear, and Tang Jie, a clever and naughty rabbit? The structure of iron triangle characters in animal stories is very new.
In the process of growing up, they also made many new friends, such as the little red fox lion, the little sheep miner, the human child Abel, Miss Swan, the fairy Dolly and so on. New friends bring new stories and outline the whole picture of the animal kingdom in a lively atmosphere. This kind of ecology has realistic projection significance, and children are inspired in the process of watching, which further strengthens their cognition of society and friends.
Based on the original story, the story of the animal kingdom has more advantages in animation adaptation. In fact, the film breaks the story structure of single-episode independent theme commonly used in young animation. From the birth of little pig sister Zhu Zhu, it tells a series of stories about her attending parties, carnivals and forest squads under the big banyan tree. A clear timeline is closely connected with the content, which not only enhances the narrative sense and continuity, but also activates the audience's curiosity about the follow-up stories, and also exercises the children's thinking ability of analyzing cause and effect, avoiding the shortcoming that independent unit animation is easy to lose users.
While paying attention to creating characters and outputting stories, the stories in the animal kingdom keep pace with the times in many details.
For example, Zhu Zhu said that witches used to ride brooms, but now people use sweeping robots, so witches also have to ride sweeping robots and other content elements; At the party under the banyan tree, when Dr. Lin Bangbang selects cakes with high sugar content, Bo is like a calorie calculator, which generally reports the calories of each food, which is consistent with the current concept of light eating. ...
It can be seen that the Story of the Animal Kingdom actively pays attention to the development and changes of the present society and has a distinct color of the times. This has also narrowed the psychological distance with users to a certain extent, making the animated content a mirror of the new era.
Generally speaking, there are not only animal images with different personalities, but also progressive continuous narratives and elements in line with real life. The Story of the Animal Kingdom has become a content companion to enrich children's holiday life with its true, vivid, modern and childlike content.
Multi-dimensional innovative production and value, the story of the animal kingdom has created a new benchmark for young animation.
As a young animation that started in 2022, The Story of the Animal Kingdom, as a brand-new IP, has a unique innovative color in terms of production methods, story content and value extension, and also has a distinctive symbolic value for the whole young animation industry.
In the past, IP construction of young animation mostly had fixed scene content, such as Pleasant Goat and Big Big Wolf, which hardly crossed the human world on the green grassland. And then what? An open world view is a major feature of the story of Animal Kingdom, which not only focuses on the animal world itself, but also broadens the perspective to the human world in some plots, making the world view more grand. This not only enriches children's imagination, but also provides a new idea for the animation industry to extend its world outlook.
At present, children tend to be visual first when choosing animation, and vivid characters and excellent picture effects can also attract their attention quickly. For this reason, the story of the animal kingdom has also been greatly upgraded in production, using full three-dimensional high-mode production, and adding hair and cloth calculation technology that is ignored by general children's animation to make the animal image more realistic and vivid.
Besides,? The film also uses movie-level special effects, so that vivid and changeable lighting following technology can be applied to animation. Compared with other young animations, The Story of the Animal Kingdom empowers the visual output with technological innovation, which makes the animated characters and scenes very textured, and the painting style with high saturation is impressive, which explores a new direction for the IP technology innovation and upgrading of young animations.
The Story of the Animal Kingdom is backed by a grand world view and excellent production, which is rich in animation and educational value, and has also made innovations in the dissemination of positive values such as family, friendship, unity and courage. It is aimed at individual audiences, not only for children to learn from it, but also for parents' educational methods.
There is an education on children's empathy in the film-I don't want to be in the charge of my parents all the time. After trying to be a master, I learned that it is not easy to be a master, and I also learned to empathize, so I can better understand the hardships of my parents. There is also the popularity of family education for parents-through the experience of fishing, my father told Zhu Zhu the truth of life by analogy. "Fishing should be patient, just like life. If you don't seize the time and seize the opportunity, you will always gain something. " This is a typical case of parents and children experiencing fun and education in their daily lives.
The Story of the Animal Kingdom also pays attention to the education of children's social relations. Zhu Zhu, the protagonist, met magical new friends all the way in the process of growing up, from strangeness to familiarity, showing the way of friendship maintenance and adventure in unity. This is similar to the fact that children constantly meet new friends during their growth, which is very conducive to the cultivation of positive values of growing children and their physical and mental development.
To sum up, The Story of the Animal Kingdom, with its grand story structure, innovative production methods and multi-dimensional social value, has not only improved its content quality and expanded its IP connotation, but also become a new benchmark for young animation in 2022 to some extent, providing a reference for the innovation and upgrading of young animation.
▍ "Venture capital+diffuse shadow linkage+positive energy", Mango TV animation broke the game with "combination boxing"
For the animation sector, Mango TV invested in Puckilo, aiming to build a "Guo Man boutique exhibition and broadcasting platform, a global high-quality animation program and an exclusive area for children's variety shows" and strive to present a "diverse content" animation kingdom.
Mango TV officially launched the animation venture capital business in 2020, participated in the production and went online? Many works, such as Miracle of the City, Story of Star Warrior, Mountain God and Jujube. In addition, reserve production? More than 10 high-quality animations, such as Young White Horse Drunk Spring Breeze, Mengbaomen, Sailing Youth League and Superman in Shorts, will be broadcast one after another during the year. It can be predicted that 2022 will be a year in which Mango TV animation works will continue to be exported, the content layout will continue to expand, and the industry reputation will break out.
It is not difficult to see that at present, Mango TV takes younger works as a breakthrough in the venture capital of animation projects, which fills the gap in the current industry and promotes the balanced development of users of different ages in Guo Man.
First of all, from the perspective of the industry, this is determined by the current content pattern of the domestic animation market. With more teenagers going to the countryside, Mango TV tries its best to fill the gap in the industry and bring high-quality and positive energy spiritual food to users when they are young.
Secondly, from the platform point of view, the current users of Mango TV are mainly young people. This investment in young animation, actively incubating and cultivating young users with high-quality content, is also an extension of the age of platform users to a certain extent, further promoting the rejuvenation of the platform.
Finally, from an ecological point of view, "diffuse shadow linkage" is becoming a catalyst for Mango TV in animation development. It is reported that based on the platform's own good content reserve in film and television, Mango TV animation will be closely integrated with its own film and television program research and development ecology in terms of venture capital, creating a "diffuse shadow linkage" project matrix, and looking for more creative exports for the quality of animation content.
The value orientation of positive energy is the long-term support for the development of mango TV animation. Behind the diversified venture capital ideas, Mango TV not only strives to meet users' demand for high-quality animation content, but also always adheres to the responsibility of producing and spreading the main theme of the Chinese dream as the mainstream media, and actively exerts the positive guidance of the platform to users' values. Animation? "Red Willow in the Desert" was selected as the theme exhibition of the State Administration of Radio, Film and Television 20021"Promoting Socialist Core Values and Building a Chinese Dream Together", which is a great recognition of the positive energy of the work.