1. Maternal and child daily necessities industry is the key industry in China. In recent years, the channel of infant swimming industry has sunk, and the scale of infant swimming market has grown geometrically. Now baby swimming is very common for newborns.

2. According to scientific research, infancy is the fastest developing period of children's nervous system and the most critical period of various potentials, and it is a good opportunity for early education. Infant swimming has irreplaceable advantages in early education. It not only helps babies to exercise their limbs and lay a solid foundation for good physical quality, but also promotes the development of their brains.

3. The infant swimming pool has a wide audience. Children aged 0-6 can swim in the infant swimming pool, which has advantages over adult swimming pools in terms of safety, hygiene and entertainment.

Open the baby swimming pool II. Market positioning analysis

At present, the market of infant swimming pools is mostly in the middle and high end, so it is more common in large and medium-sized cities. The target customers are young couples with good economic conditions, high academic qualifications, paying more attention to their children's education and being able to accept the high-end service consumption level in the neighborhood around the store. The business of the store should not only stay in children's swimming, but also include hairdressing, photography, bathing and other services.

Open a baby swimming pool. There is something wrong with the infant swimming pool.

Under the background of the rapid development of infant swimming, there are some problems in the operation of infant swimming pools, such as rising water and electricity costs, the outbreak of price wars, and the difficulty in finding service personnel. However, the development of professional, comprehensive and high-end infant swimming pools with brand effect in the domestic infant swimming pool market is not yet mature. The existing problems are as follows:

1. The operating cost of hydropower is rising.

With the rising of rent and oil price, the operating cost of traditional baby swimming is getting higher and higher.

2. The hair-trigger price war

In the past two years, the competition in infant swimming pools has become increasingly fierce. Many operators are struggling on the verge of survival and lowering prices at the cost of reducing costs. For all three parties, the results are bleak.

3. Equipment maintenance is difficult.

The infant swimming pool is different from the general maternal and child supplies store and needs to provide services on the basis of normal equipment. Once the equipment fails, it can only be repaired behind closed doors.

4. "It is difficult to recruit people, but not to keep them" is one of the biggest headaches for the operators of infant swimming pools.

The embarrassment of talents in this industry is that young girls have no experience, and older women either lack energy or need higher economic returns, which has become one of the fundamental factors restricting the development of traditional baby swimming pools.