Let me talk about my answer first-the maternal and child industry has a bright future, but it is not broad, but vertical development.

From the 1990s to the present, the maternal and child industry has developed very rapidly and has entered a mature stage.

All the retailers are knowledgeable. How to see whether an industry is mature depends on whether the industry is sufficiently subdivided. In the past, most of the profits of our maternal and child stores, Dashangchao and maternal and child products came from milk powder and diapers. Now, we find that more and more sub-categories such as zero complementary food, nutritional products and goat milk powder have appeared, which has become a new profit growth point for stores.

When Zhongtong Media held the first China goat milk powder development forum in Shanghai last year, everyone realized that the maternal and child industry began to subdivide, including the first China complementary food development forum, the first China nutrition development forum and the first washing and care industry seminar (the contents of the meeting were presented in Zhongtong observation), which all indicated that the industry began to subdivide.

This is a good thing. Although the homogenization is serious and the competition is intensified, on the whole, the prospect of the maternal and child industry is still very good, and it can develop into sub-industries, but we must find a track that suits us.