The reason is that the name of the enterprise belongs to the local industrial and commercial registration and is only protected by the local government. Once out of jurisdiction, it's beyond our reach. If we register in Hangzhou Industrial and Commercial Bureau? Hangzhou Hua Fei Lighting Co., Ltd.? , competitors can also be registered in various places? Shaoxing Hua Fei Electric Appliance Company? ,? Ningbo Hua Fei Software Technology Company? 、? Shanghai Hua Fei stock company? Wait a minute. However, no matter how many companies have the same name, the trademark ownership of each industry can only belong to the actual registrant, even if its company name is not Hua Fei. Hypothetically? Hangzhou Hua Fei? Take the lead? Hua Fei? Registered as a trademark in various industries, even if others have the same enterprise name, it will only exist in name only, and that's all? Hua Fei? This word is not allowed on related products, even if it is? Xin Feihua? 、? Wang? 、? Big flying flower? Neither can you, or it will be trademark infringement. Many enterprises don't understand the difference between a company name and a trademark, and it's not until they encounter an infringement lawsuit that they suddenly realize it and regret it. In this regard, it is necessary for our enterprise decision makers and brand managers to make up a lesson on the actual registration protection of trademarks.
Trademarks, also known as brands, are protected by law only after being registered by the State Trademark Office. Any iconic and representative graphics and words used by enterprises for commercial propaganda are trademarks. Trademark law stipulates that approximate and repeated graphic or text registration is not allowed. Usually, the application for registration of a trademark, plus the agency fee, is about 2000 yuan at most. In other words, only 654.38+10,000 yuan is needed to guarantee all 45 kinds of goods and services, and at the same time, 450 kinds of goods and services are basically included. If we assume. Haier? In fact, only trademark categories such as electrical appliances, washing machines and air conditioners are registered, and there is no protection. Then Haier feed, Haier cement, Haier construction, Haier clothing, Haier home textiles, Haier toys, Haier real estate and other industries may have been carved up by others, which is bound to leave endless regrets for the real brand founders!
Early years, due to? Skyworth washing machine? Skyworth Group has received many complaints from consumers about its quality problems. However, at that time, Skyworth Group did not produce washing machines? Then there was a legend in the market? Konka cement? Selling well makes people mistakenly think that Konka can't stand loneliness and enter the building materials industry? The facts don't agree with people's guess. The real reason for disturbing the audio-visual is the trademark consciousness of the brand founder.
Looking at the development of an enterprise, it is often a single production factory or service organization at the beginning, but once the enterprise develops and grows, it can take the road of diversification by virtue of its own brand effect. At this time, people with ulterior motives are likely to have registered the popular category of the trademark, waiting for opportunities to fish in troubled waters or steal oil. The reason is that the same trademark can register different goods or services separately. If you only register on the related products or services within the company's business scope, the protection of the trademark is very narrow and it is easy to be occupied by others. If you want a wide range of brand protection and strong protection, the better way for enterprises is to take the lead in launching defensive registration in other trademark categories, commonly known as trademark full-class registration. In addition, there are more effective means of joint registration of trademarks, which will completely prevent the same or similar trademarks from appearing on the same or similar goods.
Like what? Wahaha? Is a good example, in addition to the full protection of their 45 trademarks, such as? Ha ha wa? 、? Wahawa? Similar trademarks have also been systematically protected, and the largest range of trademarks have been resisted. Beside? Speculation, guaranteed? Wahaha? The uniqueness of this brand. At present,? Wahaha? More than 500 trademarks have been applied for registration before and after to ensure that enterprises enjoy? Wahaha? Under the premise of brand, all other related industries can operate or franchise. Like what? Wahaha Children's Paradise? 、? Wahaha Children's Wear World? 、? Wahaha Early Education Research Institute? 、? Wahaha Children Development Fund? Wait a minute. Here, the author might as well mention the cycle of trademark application by the way: after the trademark application is submitted, it takes about one and a half months to conduct the preliminary examination, and an announcement will be issued after one and a half years of acceptance. The objection period is three months. If there is no objection, the license can be formally obtained.
From this point of view, all kinds of registered trademarks require enterprises to have a strong sense of brand strategy, and at the same time, it lies in the determination of enterprise leaders to be a century-old enterprise. Trademark registration has the widest scope of protection, and it is also a better scheme for brand enterprises to protect trademarks. After the registration of all kinds of trademarks, it not only improves the ability of consumers and businesses to identify property rights enterprises, but also improves the brand position and competitiveness of enterprises in the market. In recent years, the State Trademark Office has strongly encouraged enterprises to register all kinds of trademarks, and will appropriately relax the conditions and give appropriate protection during the examination. Priority is given when evaluating local famous trademarks and well-known trademarks.
In a word, brand registration or international registration is an effective way for enterprises to protect themselves and reduce disputes in order to prevent infringement and vicious cybersquatting. Of course, we should know that only registered trademarks can enjoy the exclusive right of brands, and all brands are really protected by law only after the trademarks are actually registered.