For teachers, excellent early education institutions are not price wars, but service wars. Having a large number of excellent teachers is the foundation of a good tutor institution. Only when the quality of teachers is high can the service be done well, and parents can trust you and win word of mouth. There are ten parents behind a parent, and most of this market relies on word-of-mouth effect. Establish a library of excellent teachers. Publicity methods: the publicity of dormitories, the posting of the most dazzling places on campus, the publicity of school forums, the publicity of QQ groups in all classes of schools and so on.
For parents: (1) Ensure the teaching quality of teachers; (2) Go to the nearest school and send a leaflet about your tutor center to your parents after school. In the city forum, send it once a week. 2. Go to various communities, put up leaflets (although old-fashioned, but the effect is amazing) and cooperate with fast food restaurants, and cover the menu with the phone number of the early education center in the business circle. Return visit of old customers.
You can also cooperate with some local early education websites to exchange links and exchange advertising space. Take part in a reality show on the local radio station. Every summer vacation, "compulsory tutoring" social welfare activities are held to attract media coverage.
The above is the content of sharing, aiming at analyzing the marketing that entrepreneurs of early education franchise stores should master in order to obtain profits. Therefore, entrepreneurs need to know the details to decide success or failure, which requires us to pay attention to the details and give priority to other businesses in service attitude and teaching quality. Only in this way can we win the trust of consumers in early education franchisees and get everyone's recognition.