Since 2008, China has entered a new round of population peak, which is expected to last for 10 years. The highest birth rate in China will appear in 20 16, and the population will reach its peak in 2028. At the same time, the domestic baby market capacity will rapidly grow to 300 billion yuan, when China will usher in the fifth baby boom.
In the era of eyeball economy, tens of millions of infants are no longer "future" consumers, but real purchasing power. They have created a baby products market with an average annual growth rate of 30%, with a scale of hundreds of billions. The baby products industry has become a veritable "eternal sunrise industry".
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The domestic baby industry is a chaotic industry, which is characterized by huge production capacity, numerous suppliers, complex business model and lack of one-stop shopping terminals. From the perspective of the whole baby industry, market awareness and consumer acceptance have reached a relatively mature level, but the level of enterprise development, management, marketing and operation has remained at a low level, which makes consumers' awareness and market position unequal.