The original text is:
Industry status:
With the continuous development of economy, China people's spiritual needs have gradually increased, and China animation has entered a period of rapid development in such a big environment. In recent years, with the unremitting efforts of domestic animators, a number of original China animations have appeared, such as Pleasant Goat, Big Big Wolf, Bears Come and Go.
The images of Pleasant Goat, Big Big Wolf, Xiong Da, Xiong Er and Logger Vick in animation are deeply rooted in people's hearts, and the animation peripheral products based on these animated images have been loved by many people, especially children, which further promoted the development of China's animation industry. According to the analysis of the development status and trend of animation industry in China in 2020 published by the National Business Daily, the total output value of animation industry in China will reach 194 1 100 million yuan in 20 19.
"2020H 1 degree China animation APP product market research report" predicts that the industrial scale may reach 2170 billion yuan in 2020. However, the improper contents of some cartoons have a negative impact on the growth of minors, and even sometimes children improperly imitate the behavior of animated characters, leading to tragedies.
Public comments:
Since 2020, Jiangsu Consumer Protection Committee has successively received complaints that animation infringes on the safe consumption of minors.
Among them, there are 47 sensitive (negative) public opinions11,accounting for 26.4% of the total. Through combing, it is found that there are mainly the following problems:
First, the supervision of the network platform is not strict, and some "comic dramas" with unknown sources and secondary video editing flooded the platform, inducing minors to click through keywords such as roles.
Second, some domestic animation involves vulgar, abusive, romantic, violent and other toxic elements and prohibited content, which leads to minors imitating learning and causing harm.
Third, minors are addicted to animation or animation, and parents carry out video early education prematurely, lacking correct guidance, which affects physical and mental health such as vision; Fourth, animation or animation authorized mobile games with the same name, which led to huge recharge of minors and property losses.