Anyone who has done sales will encounter this situation. You talked to him earnestly about the benefits of a lot of products, but he was still indifferent. You feel that he will pay soon, but he is still hesitant and has not made a purchase decision. It can be seen that if you want to guide consumers to make purchase decisions quickly, you must actively provide consumers with decision-making basis, so that they can quickly make judgments that are beneficial to you in a relaxed, friendly and stress-free atmosphere. We can't make decisions for consumers. What we can do is to provide consumers with judgment criteria, and at the same time give them the right to decide and wait for their decision. If we can provide consumers with comprehensive and clear value judgment standards, they can make wise decisions easily and quickly. I won't hesitate. Interlaced like a mountain, consumers are not experts, don't expect them to judge the quality of products by themselves. We must make clear the criteria for judging the value of products, so that they can make judgments with the ability, confidence and speed. For example, parents want to give their baby early education, and they simply have no ability to judge which early education is good or not, and hesitate to place an order. At this time, you have to tell him that the standard of judging the value of early education depends first on whether this early education institution has educational feelings. It is not good early education for businessmen who have no educational feelings to join big brands in order to make money; People with educational feelings are very sad to see so many good children who have succeeded in educating their children but have not received the education they deserve. So they are determined to do education, which is first-class early education. People with educational feelings will not take the joining route because they have to practice their own educational ideas. Secondly, look at whether there is an educational concept, and it is bad early education to instill knowledge into children; Pay attention to cultivating ability, lay a solid foundation for the baby, and grow spontaneously. This is the best early education. Finally, looking at educational motivation, anyone who wants to report or explain the results to parents in the shortest time is not good early education; Being responsible for children's future and paying attention to cultivating ability, quality and curiosity are the best early education. When you give these clear value judgment standards to parents, they can naturally immediately judge that they should give their children early education here, and at the same time, they should be happy and proud that they can make such a decision. Making a decision is painful, because you don't have enough information and knowledge to support you to make the right decision, so you dare not make a decision; Making a decision is happy, because you know the standard of judgment, you can measure the value reasonably, and it is easy to make the right decision, so you are willing to make a decision and make a decisive decision.