At present, young parents' recognition and acceptance of the concept of scientific parenting and early education is getting higher and higher, so the curriculum content and professional services of early childhood education are also required to be more standardized, diversified and refined. At the same time, affected by the black swan epidemic, the development rhythm of early education industry has been seriously disrupted since 2020. On the one hand, enterprises need to stabilize internal development; On the other hand, under the tide of "chicken baby" and "involution" education, how to solve parents' anxiety and pain points in early education more efficiently has become a challenge for the early education industry. The author's article may give some reference to the industry.

Let education return to the essence and eliminate parenting anxiety with visible growth.

In the offline comprehensive education centers in first-and second-tier cities, parents who take their children to class on weekends are crowded. Preschool children are led by their parents in ignorance and often spend the whole day in this closed venue.

As the insiders say, the education situation in 2020 under the influence of the epidemic will be a year of "involution" and "chicken baby". All kinds of pressure to enter a higher school will make parents' anxiety reach its peak, and children will inevitably lose their original fun of learning and growing up under the pressure of high-intensity competition. Returning to the essence of education and helping children live a valuable and happy life is the real theme of education.

Then, in the era when the concept of "chicken baby" is prevalent, how can we make children grow up happily while weakening utilitarian goals?

According to the current law of children's mental development and growth, early education enterprises can launch an education model that meets the three growth needs of children aged 0-8: physical development, cognitive perception development and social emotional development.

In addition, you can design big movements, fine movements, language, music, thinking, social behavior, self-cognitive ability and other exercises. Correspondingly, in the course, parents can finally see their baby's growth more intuitively through repeated links.

In addition to the model, the baby is also evaluated in stages, and the scientific and detailed evaluation results provide a clear direction for the education of teachers and parents. However, for the evaluation results, the insiders said: "The staged evaluation can objectively reflect the child's growth trajectory, and teachers and parents should treat it with a correct attitude. The evaluation result is a new window for teachers and parents to understand their children. Whether the results show that children are above average or below average is an objective result. Teachers can arrange follow-up courses for their children more reasonably according to the evaluation, and parents can adjust the parent-child interaction content at home according to the evaluation. "

Growth is visible, and teachers and parents can be targeted when educating their children. They are not anxious in confusion, but can feel gratified in visible growth.

Young and fashionable brand image makes parents and babies fall in love with early education at the same time.

Outside the curriculum system, it is also important for educational enterprises to adjust their external image in time to match the rising demand for early education.

This means that the new generation of parents have a higher awareness of parenting knowledge and a more diverse overall image of early education. In this regard, in addition to the brand-new growth model mentioned above, early education enterprises can also make a comprehensive upgrade and rejuvenation in LOGO system, IP image and center decoration.

For example, the LOGO can use colored borders, the text can be softer and friendlier, and the image of the brand representative can be more subtle and lovely, which is more in line with the preferences of children in China. At the same time, in addition to continuing the main line of corporate characteristics, offline stores will also increase the immersive sensory experience for children and make unique designs for classrooms of different courses. For example, creative keys and stage elements can be added to the music classroom, and a series of upgrading activities will greatly enhance the brand's youthfulness and fashion.

More diverse theme scenes and interactive elements can greatly improve the interest of early education places. Beautiful and warm indoor environment can make children more relaxed in the process of learning, which is conducive to children's bold attempts and quick acceptance of new skills, so that children can get twice the result with half the effort. At the same time, imaginative architectural design also helps children break away from conventional thinking and stimulate creativity.

Through the comprehensive upgrade of the brand system, early education enterprises can show younger and more fashionable vitality in the post-epidemic era, which is more in line with the aesthetic preferences of young parents. It can be seen that under the coexistence of "danger" and "opportunity" of the epidemic, enterprises with stronger anti-vulnerability ability also show stronger development potential.

At any time, only change is constant. Only by keenly perceiving children's growth needs and exploring a better curriculum system and richer interactive scenes can children and parents always be recognized. This is the core that the early education industry needs to continue to deepen in the post-epidemic era.