1. I have been to Jinmei's love reading and the love reading of the former International Trade Center. Obviously, it is divided into three layers: the children's area, the adult area and the member area. But what I see in this new store is the children's area, and most of us who like literature and art will not be satisfied. .
2. The smell of goods is too strong, and several large cabinets in the middle of the corridor are all goods, and most of them are children's education.
3. The decoration is not outstanding, whether it is a brick with temperature or a broken statue. It adds a lot of literary flavor to the original shop, but these creative points are actually assigned to the corner.
There are too few desks and chairs. Although the tables and chairs have not all come back, there is obviously no place to decorate. The original store should be able to seat 70 or 80 people at most, but the new store ......
Adult books are too high to carry.
From the shareholder's point of view, this store is also a failure.
1. The positioning is not clear enough. Obviously, the door says "Come and punch in", and the layout and color of the theme are also very literary. But there is no place where you can't find the smell of children. It is extremely uncomfortable to go from "warm color" in adult area to "cool color" in children area. Adult areas and toys tend to keep children out of the children's area.
Moreover, this layout is obviously to catch two major consumer groups-children and teenagers, but the setting of "four unlike" will offend both groups at the same time.
2. We didn't make full use of the location on the second floor of Orchid City, mainly for young people, and our student party also likes to go there to buy some drinks, at least for sightseeing. Originally, the names of many drinks and teas were very eye-catching. I wonder how many people will buy it after the publicity. And the second floor is Chaoliu Street, which focuses on young people. The benefits of improving the overall atmosphere will definitely be greater.
Children's love of reading is not necessarily better than that of most people on the third floor. Although the starting point of early education will be liked by a large number of parents, children's nature will definitely choose the third floor for entertainment. The frolic sound on the third floor and the first floor will definitely pass through the corridor, which will definitely attract children and be liked by parents, but it will really consume little.
3. Non-day-and-night system will only increase night entertainment in northern cities in the future, and the adult area model that likes reading will certainly be liked by most young people. If the advertising is strong enough and the quality and name of drinks are as good as before, the income will definitely be more objective than now by strengthening the setting of punching places among online celebrities. After a general survey, a wall in the' children's area' is just near the door of the ladies' room not far from the safe passage.
I will write an article for Orchid City in the future and strive for a 24-hour system.
The improvement is simple.
1. Change the lighting color of' children's area', raise the cabinets in children's area, put all children's books in children's area (children's area should have doors), and put children's entertainment facilities on the steps.
There are decorations on the top of the big bookcase on the other side of the wall, and all the adult books are under it. The stack has obviously improved many books, but it is still not enough.
3. Rotate the cabinet in the center of the corridor (I pushed it, and the cabinet is movable) by 90 degrees, and then merge it. The whole corridor is layered, the corridor is for people to walk (I tried, children and parents should be able to see the decoration above the bookcase on the wall), and the cabinets are placed in the direction of the corridor (only one commodity for viewing can be placed in each type, and the drawers are used to store other commodities). On the other side is the member area. The cabinet faces the member area to put books, and the lower drawer can put members' items. The member area has the largest number of tables and chairs.
4. Write the name of the drink on the glass in front of the door (pay attention to creativity). The small blackboard can tell people that this store can be a punching place to attract adults.
5. There are ornaments (I have seen the handiwork of Marvel comics) and books (Toyo Wu Kui's mystery novels The Kite Runner and The Ferryman can attract young customers).
6. Strive for a 24-hour system with Orchid City, and it is best to work hard on publicity in the early stage.
update ......