Building blocks baby rushing forward is a famous large-scale infant sports TV program in China. Produced jointly by Building Block Baby International Early Education and Shanxi Radio and Television Children's Channel, with academic guidance from Institute of Psychology of Chinese Academy of Sciences and Chinese Psychological Society. Through the healthy, scientific and happy program content, this column is completed by the host in the form of infant sports and self-presentation under the principle of "love, play, joy and win". The purpose of the column is to stimulate children's potential, fully support parents to master the secret of cultivating children's talents, let children improve their communication skills in happiness, and taste the joy of success in the game.

The column not only provides rich and colorful audio-visual content for TV viewers, but also spreads scientific infant education methods to lead the healthy growth of infants.

This column is broadcast every Saturday and Sunday at 10: 50 am and 18: 50 pm, with a duration of 30 minutes, four times a week.

In addition, Building Block Baby "Building Block Baby Breaking into the World" has been broadcast on 50 TV stations and Iqiyi TV Network all over the country, hoping to convey advanced and scientific early education knowledge through puzzle games and guide the spread of parenting methods through industry authoritative experts' comments. Let all parents in China know their children through TV and share the wonderful time of their children's growth!

Shape orientation: a studio column that is entertaining and emphasizes interaction, exploration and baby show.

Audience orientation: suitable for 0-6 years old infants and parents to watch together.

Content Orientation: Puzzle Games, Situational Experience.

Style orientation: fantasy, fashion and happiness.

Column duration: 30 minutes.

Column broadcast cycle: broadcast every week, 52 issues throughout the year.