To enhance China's cultural soft power, we must first know what is cultural soft power. Cultural soft power is the core factor of a country's soft power, which refers to a country's cultural cohesion, vitality, innovation, communication and cultural tension, as well as its appeal and influence. Measured by the impact of international cultural interaction on the international environment, it is positively related to the intensity and participation of international cultural interaction. Promoting the soft power of national culture is not only a historical task of China's economic and social development to a certain stage, but also an inevitable requirement for China to improve its international influence, shape a good international image and create an international environment for peaceful development. Since the founding of New China, China's cultural undertakings have made great achievements, but at present, China's cultural soft power is not strong enough. According to the Blue Book of Cultural Soft Power: Research Report on China's Cultural Soft Power (20 10) published by Social Science Literature Publishing House, the share of China's cultural industry in the world cultural market is less than 4%, while that of the United States is 43%.

, the EU accounts for 34%

, Japan accounts for 10%

South Korea accounts for 5%

This phenomenon is shocking. In addition, the deficit between China and the world in cultural exchanges and trade in cultural products is several times larger. Taking the most important carrier book in cultural communication as an example, through the efforts of various departments in China, the copyright trade deficit has been reduced from 1: 10 in previous years to 1: 7 now.

But it's still too big a number. Moreover, the export targets of books are mainly some countries in China cultural circle and China, Hong Kong, Macao and Taiwan, and the trade deficit of book copyright between China and Europe and America even reaches more than 1: 100. China is one of the four ancient civilizations with a long history and profound culture, which has always made us proud. We have been immersed in the glory of the past. Since the reform and opening up, China's hard power has developed rapidly, and it has become the second largest economic entity in the world. However, compared with hard power, the cultural soft power is still far behind. Culture is the soul of a country, and it is also the power source to develop intelligence for the country. The backwardness of cultural industry will definitely affect the future development of China. Therefore, we must improve China's cultural soft power. How to improve China's cultural soft power is a problem that China has to consider at present. There are many ways to improve China's cultural soft power. I think we should start from the following aspects: 1, vigorously inherit and carry forward excellent traditional culture and enhance the attraction of Chinese culture.

China is one of the four ancient civilizations in the world. Chinese culture, as the essence of Chinese civilization for 5,000 years, contains extremely rich material achievements and ideological background. During the Spring and Autumn Period and the Warring States Period, a hundred schools of thought contended in China, and a large number of outstanding thinkers emerged. Their thoughts still have a great influence on people today. Seventy-five Nobel Prize winners in the world once commented on Confucius: "If human beings want to survive in the 2 1 century, they must go back to 2500 years ago and seek wisdom from Confucius." But now it is not an era of "the fragrance of wine is not afraid of the depth of the alley", but an information age in which communication determines influence. In today's era, whoever has advanced communication means and strong communication ability can widely spread his own cultural ideas and values and master the right to speak. Therefore, we should inherit and carry forward the excellent traditional culture, learn from all the outstanding cultural achievements in the history of human development, adhere to the direction of the advanced socialist culture, and constantly enhance the attractiveness of our culture. From the moment 200 1 China successfully applied for the Olympic Games, it is one of the goals of hosting the Beijing Olympic Games to show the world the achievements of China's traditional culture and modern civilization. With the traditional elements of China as the creative source, a batch of fine products bearing the soul of China's traditional culture were born and passed to every corner of the world, and China culture was spread to the world with the help of the Olympic Games. 2. Steadily promote the reform of political system, constantly improve the recognition of China's ideology and political values, and enhance the cohesion of China culture.

History has proved that a fragmented nation and country has no international status, and a nation and country without cultural cohesion has no cultural soft power and will not be respected. This cultural cohesion mainly comes from people's recognition of social core values. At present, the core value of our society is the socialist core value system. This value system is the essential embodiment of socialist ideology and occupies a leading position in the whole cultural construction. To deepen the reform of the cultural system and promote the great development and prosperity of socialist culture, we must take the construction of the socialist core value system as the primary task and strive to form a unified guiding ideology, ideals and beliefs, a strong spiritual pillar and basic moral norms in the whole society. Only in this way can we enhance the cohesion of the Chinese nation and enhance China's cultural soft power. 3. Actively promote foreign cultural exchanges and promote the integration of Chinese and Western cultures.

China should actively participate in foreign cultural exchange activities, introduce the wisdom and truth of China culture to other countries, and let more countries and more nationalities know, identify, understand and appreciate China culture. A culture, a kind of values, must have a broad world vision if it wants to be recognized, understood and appreciated by people of other nationalities, civilizations and countries. The whole China culture has such a vision, which is conducive to transforming cultural resources into realistic cultural soft power, thus promoting the world's permanent peace and prosperity. At the same time, we should also attach importance to the culture of ethnic minorities. Confucianism may not be applicable to all ethnic groups in the world, but only by giving consideration to Taoist culture and Buddhist culture can we find more languages in the world. Without the same language, there will be no values of the same language and there will be more obstacles to communication. In order to spread China culture to the world more widely and deeply, we must mobilize more people to participate and let more China people join in it for free. Spreading Chinese culture should also have a missionary spirit, should become the conscious behavior of many citizens, and should make full use of the enthusiasm and strength of the people as much as possible. 4. Further enrich the connotation of "China model" in practice and enhance the attraction of China model.

Socialism with Chinese characteristics Road is a unique development model of China and a summary of the current program by the Producers' Party of China. Since Remo put forward "Beijing Knowledge" in 2004, "China Model" has aroused the world's reflection and concern about the development path. This will certainly enhance the attractiveness of China's development model and China's international status. Therefore, to enhance China's cultural soft power, it is necessary to continuously enrich the connotation of "China Model".

Culture condenses history and connects the future. The Chinese nation has always been famous for its long and rich culture. Lee Kuan Yew once said: "What Europeans, Americans and Japanese can do, so can China people, and they may do better." Fei Zhengqing, the most prestigious sinologist in the United States, once said before his death: "Since China has a unique past, it also has a unique future." In today's China, in the climax of promoting the great rejuvenation of the Chinese nation by developing advanced socialist culture, China culture will surely shine brilliantly. I believe that we will form a cultural advantage that is compatible with China's economic and social development and international status, enhance the country's cultural soft power, build China into a socialist cultural power, and be invincible in the new international competition.