Campus app Business Plan 1 I. Project Summary
1. 1 market background
At the same time, the arrival of the information age has completely changed people's traditional way of communication. From sending a letter to making a phone call, from making a phone call to a mobile phone, from a mobile phone to a smart phone that can obtain a large amount of information, the main means for people to obtain information has undergone a qualitative change. People will not only be satisfied with the functions of making phone calls and sending short messages, but also regard mobile phones as tools for receiving messages, understanding current events, establishing social networks, facilitating life and playing games and entertainment. However, college students' acceptance and dependence on various information platforms are generally strong, but there are many life service applications in the market, and there are few applications that provide information based on interest to facilitate college students' study and life. So the campus search APP for college students was born.
1.2 product introduction
Campus search APP is an application software that relies on third-party platforms (IOS platform, Android platform) to aggregate the information of college students' food, clothing, housing and transportation around the university, and publish it in a centralized way to facilitate their study and life. It is the same as life service APP software such as 58 Tongcheng and Jiji.com, and it is designed to serve consumers, provide information for consumers and facilitate their inquiries. Different from other service APPs, the campus search app is aimed at college students and subdivides consumers. At the same time, all the contents published by app are combined with students' life experiences, and are collected, sorted, screened and confirmed by specialized data collectors before being released. All information release is based on the convenience of college students' lives. Its main contents include the following aspects:
1) Life Guide
Surrounding food: school canteen specialties, service windows, service hours, prices, specialties, new restaurants around the school, per capita consumption, ordering strategies, recommendation index of seniors and sisters, restaurant coupons, phone numbers of take-away shops inside and outside the school, menus, and catering packages;
Leisure shopping: different grades of shopping malls, supermarkets, bookstores, bars, cafes, art galleries, etc. , traffic routes, characteristic brands of shopping malls, seasonal discount information, activities in the same city, special restaurants, characteristic hotel, and group purchase information;
Transfer of second-hand goods: second-hand books, second-hand clothes, second-hand electronic products, second-hand bicycles, etc.
Part-time job: information about on-campus and off-campus part-time jobs;
Campus life letter: information such as water and power cuts, dormitory inspections, community activities, parties, etc.
2) study guide
Course selection guide, excellent course recommendation, course selection guide, credit collocation guide for CET-4 and CET-6, preparation guide for computer, department examination, national examination and other professional examinations, information sharing, class registration, lecture guide for our school, neighboring colleges, libraries, museums, entrance examination, purchase of group purchase materials, purchase of study notes for previous students, make-up examination in school, preview, exchange students and other information release.
3) Game guide
Tour guides of surrounding scenic spots, reunion of classmates, daily rental, equipment rental, etc.
4) Others
Registration for driving school exams, and the process of issuing various certificates by various bureaus.
1.3 implementation plan
Cooperate with surrounding merchants to serve students, and cooperate with a series of supporting facilities around the school, such as restaurants, hotels and shops. , provide them with detailed information and advertisements in the APP, and let them join the campus search APP for college students. Surrounding businesses can provide electronic coupon function, group purchase function and QR code function in the APP to attract target users. In the cooperation with schools, campus information and new students are the key points. In providing school information, we must cooperate with the school to provide corresponding information. We can negotiate with the school and put the daily information and introduction of the school into the APP. Cooperate with schools to promote freshmen, add them to the content of open education, and promote freshmen in an all-round way. Post the QR code of the APP application in a prominent position in the school for students to download and promote it on the campus network. After that, it cooperated with many schools and extended it to major universities and institutions.
Second, the business description
1. 1 service introduction
Campus APP is a smart phone application for students in a specific school, which aims to provide students with localized study and life information and has certain social functions. Its functions include campus information, information inquiry, life service, local friends and so on. It can not only provide college students with various convenient services such as life, study and entertainment, but also provide a good opportunity for Chinese college students to start their own businesses.
2.2 Development prospects
With the rapid popularization of smart phones, mobile phone applications based on smart phones have developed rapidly in recent years. Compared with general commercial apps, college students' smartphone apps have their own characteristics. Different kinds of apps not only have their own application software functions, but also have media properties to some extent, so they can be classified as new media. At present, there is no accurate statistics on the number of apps put into use in domestic campuses. What is certain is that, driven by the corresponding demand and guided by the national policy of encouraging college students to innovate and start businesses, the number of campus apps put into use in the future will enter a stage of rapid growth.
Third, products and services
3. 1 Design of application program
APP is divided into two versions: ios system and Android system. The interface design is guided by simple and clear style, and it is divided into three parts: user, function and software feedback.
The user part is the part where users manage their own accounts and personal information, and supports default (that is, guest login), including account information management, label group management, custom label management, push information setting, curriculum information saving and collection information management;
The function part is the part of software function realization, including Baidu map, WeChat and other software to provide navigation, address or store sharing, alarm clock reminder, pre-stored class schedule system (including classroom plan in the teaching building), information push system, and network access to store information system, user and software feedback realization system;
Software feedback is the part of setting up the software and the user contacting the software designer. Including the basic settings of the software (login and logout, whether to push messages, version update, etc. ), feedback (submit opinions and ideas in written form), business contact information (contact a special person through this channel for campus activities that need publicity).
At the same time, there is a corresponding APP background management system, which is responsible for managing the uploaded store information and various timely updated push messages. At the same time, the user's search records and other information are recorded to facilitate future upgrades and improvements.
3.2 the production of app
Use JAVA for Android version, and use the ios SDK released by Apple for iOS version.
3.3 Services provided by applications
1. Map and navigation around the campus: Campus labeling of the locations around the campus (Campus labeling refers to labeling the names commonly used by students in the school in detail on the map, such as using the single carport of No.7 canteen and No.1 teaching, etc. Mark every place in detail, mark every store, covering the places frequented by students such as headquarters, South School, New School, Houhu Community, BBK Square, plus railways, Xiangya, etc.) and support sharing locations among users;
2. Evaluation of the campus and surrounding stores: conduct a star rating for each store in the surrounding area, refer to other review apps to give an initial score, and give two to each store? Special quota? (such as restaurant specialties, drinks in beverage shops, hotel rooms, etc.). ) Accept continuous updates from users, and each store has field photos for publicity, which need to be verified before it can pass. Support the collection and sharing of shops;
3. Recommendation of common places: Make the online raiders into APP features (map navigation, picture preview, evaluation, information collection), and launch special recommendation groups according to specific activities (not the characteristics of the place itself) (such as: where to date, the choice of class activities);
4. Course schedule and classroom guidance function: you can set the course name independently, and choose the class time and classroom location in the APP. At the same time, the detailed floor plan of the classroom location of the teaching building (blocks A, B, C and D, the building of the new school, the building of the headquarters, etc. ) and highlight the classroom. Provide alarm clock function before class, and you can set how long to remind before class;
5. Campus information push function: push the information on the campus network in real time (including all kinds of notices, results release time, news, lecture information, etc. ) classify information, set labels, let users pay attention to each label, and push the information of labels that users pay attention to in real time;
6. Life information push function: push the merchant's preferential activities and constantly updated product information such as cinemas in a similar way;
7. Identity-related preset tag groups: The specific and detailed preset tag group functions are more in line with the living habits of campus students, such as monitor, sports commission, freshmen, foodies, athletes, etc.
8. Publicity window for campus activities: Establish a publicity platform for campus activities organized by students, and event organizers or institutions can contact us to put posters on the publicity page of the software.
3.4 Improvement and development direction of APP
Complete the data of the decentralized Xiangya and Railway campuses;
Pay attention to the source website of information push to ensure the real-time information;
Expand and supplement the areas with high search but not included;
Fourth, market and sales.
4. 1 market development
This project will be promoted and operated by means of marketing and network promotion. At the same time, through posters, internet, self-printed leaflets, friendship with associations and other ways to open up market business.
4.2 Marketing strategy
1. Every year at the beginning of freshman year, they hang a banner in Shenghua Square and put a publicity display board in front of the second canteen.
2. Carry out the activity of scanning QR code to send exquisite gifts.
3. Distribute leaflets.
4. Establish a consumer feedback system to improve the company's service level and ensure that customers are God.
7. Give gifts to old customers. Thanks for its support, and promote the changes of new and old customers.
4.3 Market Contact
In order to let the students know the service content of this APP, we decided to adopt the following market contact methods:
Specific measures of object mode media
Student Network: Baidu Post Bar of Central South University, Intranet, Tencent QQ, Fetion, etc. Post posts to introduce various services of our company.
Leaflets Distribute leaflets and pamphlets inside and outside the school.
Posters, school bulletin boards, etc. You can paste and make beautiful and distinctive posters and post them.
Sponsor student activities, competitions, activities sponsored by schools and colleges, and community activities, and provide funds for competition activities named after the store.
Advertisements and postings on popular websites on the Internet are introduced.
Hanging banners with novel contents inside and outside the school to publicize the complaint management team.
5. 1 personnel and main functions
5. 1. 1 staffing
1 person in charge of the company (person in charge is Fu Dao)
2 public relations managers (Shi and Li Honghua)
1 CFO (Su)
1 researcher (Fu Zeyu)
Assistant 1 (Chen)
5. 1.2 Main responsibilities and division of labor
I. Principal Person in Charge
1 Comprehensive management of corporate affairs, general scheduling.
2 Ensure the normal operation of APP, review the marketing plan, make overall plans to determine the content of partners, check the effect of operating APP, and take the leadership responsibility for the implementation requirements and quality of APP application.
3. Business training for sales staff and researchers.
4. Responsible for negotiating and cooperating with various application businesses around the school, and coordinating the school to open the data needed by students in the educational administration system.
Second, the public relations manager.
1 greet the guests in the company service area, guide the guests to their seats, and entertain the guests.
2 Provide APP application services, provide warm and high-quality consulting services for guests, and lead them to promote their use.
When guests have other reasonable requirements, they should serve warmly and try their best to meet them.
Three. CFO (Chief Financial Officer)
1 Regularly sort out and analyze the company's liquidity.
2. Calculate the monthly profit of the company and manage the funds.
Fourth, researchers.
1 focus on APP development.
2. Network coordination with other network operators.
Verb (abbreviation for verb) assistant
1 assist the general manager's task.
2. Assist researchers to count application data.
5.2 Code of Staff of the Company
First, the basic principles
1. Abide by laws, regulations, social ethics and various rules and regulations of the company.
2. Care about the company's business, cherish the company's property, and safeguard the company's interests and honor.
3. Strengthen communication, cooperation and sincere unity.
4. Act impartially, distinguish between public and private, and treat people equally.
5. Work hard, study business and improve efficiency.
6. Renew ideas, be eager to learn and make progress, and blaze new trails.
7. Open source and reduce expenditure, strive for thrift and oppose waste.
Second, the professional ethics requirements
1. When engaging in business that conflicts with the interests of the company, employees should ask the company to quit their posts.
(1) employees' immediate family members shall not directly or indirectly conduct business with the company;
(2) Can't introduce immediate family members or people who don't meet the company's recruitment into the company;
2, the company's foreign exchange activities, should be polite, generous, simple as the principle, it is strictly prohibited to involve illegal activities.
(1) The general invitation activities of business-related units shall be reported to the department manager for approval and accompanied by two or more persons;
(two) it is forbidden to obtain benefits by bribery and other improper means in foreign work;
(3) Those invited to participate, inspect, sign contracts and study shall be reported to the company for approval;
3. It is strictly forbidden to ask for or accept any benefits from business affiliated units. If it is necessary to accept the refusal if it will be considered impolite, it should be reported to the assistant general manager within three days after acceptance.
4. Without the authorization or approval of the company, the company's funds, real estate, vehicles, facilities, equipment, materials and commodities shall not be sold, leased, lent, donated, subletted or mortgaged to other companies, units or individuals.
5. It is forbidden to steal, occupy the company's property or misappropriate public funds. If it is found, it should be reported in time or effective measures should be taken to prevent the company's property from being damaged.
6. Go out to visit, study and compete on behalf of the company, submit the information obtained to the general manager's office, and submit the prize money and prizes to the legal supervision office for unified arrangement.
7. You can engage in legitimate investment activities that do not conflict with the interests of the company, but the following circumstances are prohibited:
(1) invest in industries closely related to work;
(2) Take advantage of his position to improve the interests of the investors.
(3) Engaging in the above-mentioned three investment subordination behaviors in the name of immediate family members;
8. Keep company secrets:
(1) The company's confidential documents include: the company's marked confidentiality level and other undisclosed business information, engineering information, insurance information, business data, financial data, computer data, contract data and its attachments (such as delivery documents);
(2) Keep confidential documents properly;
(3) Without the authorization or approval of the company, it is not allowed to copy confidential documents and take them out of the company area for external supply;
(4) When confidential documents don't need to be kept, make sure to destroy them.
Financial analysis of intransitive verbs
6. 1 profit model
1 membership mode
The information about the store obtained by users through search is divided into two parts according to whether they are members or not. Non-member businesses only provide basic information services, such as location, store name and business type. The main source of information is the information obtained in each post bar. By registering as a member, merchants get more than the basic information module. Shop recommendation? Functional power, which is used for stores to edit in-store information by themselves, and can add information such as special services. The parallelism of the two modules not only ensures the overall truth of the business information, but also provides a platform for the store to sell itself. The team makes a profit by charging membership fees.
2 advertising model
In addition to the search box and function options, the APP homepage also has an advertising space, inviting merchants to advertise. Merchants gain the right to push advertisements by paying advertising fees. The team makes a profit through advertising fees.
3. Continue to introduce and update the accessory function mode.
In this case, in addition to the main program, we continue to introduce auxiliary functions that can be downloaded at extra cost, such as new scenes of games or new filter effects of camera software, so that revenue can continue to grow. Similarly, the cost of the main program can be $0 (in advertising mode), or it can be the psychological effect of using the income combination mode.
4. The affiliated product model promotes offline operation online.
Considering the needs of long-term development, it is limited to get income only through App, and the software is only for our students, so the market is limited. The original cartoon image designed by the team can be loaded into the App. As the usage rate and frequency of software increase, cartoon images gradually take root in people's hearts, which can be used as the image representative of software and the whole Central South University. According to this image, you can authorize the production of peripheral products such as dolls and T-shirts to earn income.
6.2 Sources of funds
The initial source of funds is the investment of the founder and the funding of the school, which is used for software development and testing, pilot operation among old students and software improvement. When the products are mature and stable and all operating systems are tested, venture capital and bank loans will be introduced. Take 20 15 freshmen as an opportunity to strengthen publicity, expand the scale of software users and seize the market.
1 founder's fund raising: each person contributes 5,000 yuan, and the start-up capital will be 5,000 * 7 = 35,000 yuan.
2. School funding: The project has school characteristics, and it is expected to receive school support. The funding amount is 1 10,000 yuan.
Venture capital and bank loans are both ways to obtain funds, but these funds are uncertain, and if they are obtained, they will be used for the development and promotion of new functions of products.
6.3 cost planning
1 application development
The technicians in the team are responsible for the development of the App and invite professional technicians to guide and improve it. The estimated total cost is 1.5 million yuan.
2App online test
Find a professional testing company to conduct a comprehensive test on the safety and stability of the App, ensure the safety and reliability of the product, and get the product certificate. The total cost is expected to be 10000 yuan.
3 product promotion
The products are mainly aimed at freshmen, so offline publicity is only concentrated in September, and publicity in other months is conducted through online publicity such as WeChat and Weibo. Therefore, some expenses are recorded on an annual basis. At the beginning of the budget, the annual publicity expenses are 5,000 yuan, and at the end, the monthly publicity expenses are 65,438+0% of the total profits, which can be accumulated.
4 Employee salaries and benefits
Employee's salary is recorded monthly, including basic salary and commission. The basic salary is increased to 10% of the total monthly profit per person in 800 yuan, which is distributed to employees to improve their enthusiasm, and the income is linked to the income of enterprises.
5 Application maintenance cost
80% of the company's total working capital is used as maintenance funds, all of which are used for the maintenance of App and the development of new functions to ensure the operation of App.
6 Access to public platforms and charging platforms, etc.
With the popularity of software, it is necessary to connect with major public service platforms, such as entering the application store and getting support from public payment platforms such as WeChat Pay and Alipay. This part of the initial expenditure is 2000 yuan, and 5% of the total annual income in the later period is used as the expansion fund.
6.4 Income expectation
According to the survey, there are about 500 businesses around the school, and we estimate our income by 500 businesses.
Membership fee 1
At the initial stage of product promotion, in order to gain the market, the membership fee was set at a low price of 10 yuan per month. With the increase of product market share, new functions can be added to increase the cost.
2 advertising fees
Every day, 20 shops are allowed to advertise, and the advertisements are played in a circular way. The daily advertising fee is 20 yuan, and you can get a fixed income of 20*20*30= 12000 yuan per month for 30 days.
3 new function charges
Pricing is based on the type and effect of the product and the cost of developing this function. When the number of users forms a scale, this part of the income will be considerable. It is expected that a new function will be launched every half semester, with a charge of 1 yuan. Suppose 1% users choose to install this function, and their monthly income will increase by 400 yuan.
4 offline product promotion
This part of the income depends on the promotion effect and product type, which is unknown at present.
6.5 revenue forecast
In addition to the initial start-up funds, the expenditure also includes monthly employee salaries, software maintenance fees, publicity and product maintenance funds;
Income includes monthly membership fee, advertising fee and new function fee. The monthly fee for new functions is 1 yuan, and the installation rate is 1%. A new feature is launched every three months, and the membership rate is increasing at a rate of 2% per month. In this case, the income, expenditure and balance are as follows:
As can be seen from the figure, our company achieved profitability in about 6 months, and grew steadily. After a year and a half, the total profit was 80,000 yuan.
When the company can get venture capital to expand publicity, the profit expenditure will rise sharply. If you join the venture capital fund three months after the establishment of the company, the growth rate of membership rate will increase from 2% to 3% per month, the advertising expenses will increase to 25 yuan, the new function will be more powerful, and the utilization rate will increase from 1% to 2%, then the relationship among expenditure, income and balance will become:
As can be seen from the figure, it takes about five months to make a profit, and after one and a half years, the profit amount reaches about 6.5438+0.4 million. It is also known that the membership rate, advertising fees, utilization rate of new features and pricing of new features will have a great impact on our profit. Therefore, improving these parameters through certain strategies will effectively increase profits and accumulate funds, laying a good foundation for expanding offline products in the future.
Seven. Risks and countermeasures
7. 1 market risk
7. 1. 1 APP is having a profound impact on a large number of industries.
With the development and appearance of a large number of apps, apps are gradually changing the way people accept and enter these industries in many industries, such as games, artworks and retail. More and more people have become accustomed to using mobile game apps, spending their free time on the way to work and completing the purchase or reservation of items on their mobile phones. Therefore, in the field close to people's daily life, there is still a lot of room to fill the gap through APP, so under the guidance of the correct thinking, the APP market still has great development potential.
7. There are still some problems in the development of1.2 app.
Lack of irreplaceable, most apps just stay as the application of the Internet on computers, and as an extension of mobile phone development, simply become? Moving? Internet, which will lead to the limitations of promotion channels and applications.
Lack of an effective profit model, the temporary APP profit model does not have the ability to occupy the market for a long time and make a long-term profit, which is the last result that investors want to see.
With the decline of APP application experience and the improvement of user demand standards, when there are more and more embedded advertisements in the process of app use, when the scope of free trial is narrowed and more app applications are faced, when the application standards are more and more demanding, the decline of user satisfaction seems to have become an inevitable problem.
7.2 Financial Risks and Countermeasures
At the beginning of the company's establishment, because everything started from scratch, it was inevitable that the capital turnover was ineffective, leading to a business crisis. On the one hand, we should actively carry out business, obtain income and improve the capital turnover rate. On the other hand, we will try our best to save costs and reduce unnecessary consumption.
Faced with the difficult situation of insufficient liquidity, it has caused operational difficulties and triggered various crises. On the one hand, do a good job in financial planning, reduce bad debts and improve capital turnover. On the other hand, improve service quality, do enough marketing, increase income and strive for profit maximization.
7.3 Technical Risks and Countermeasures
In the process of software project development and construction, the technical factor of strategic management is a very important factor. The project team must choose suitable and mature technologies according to the actual needs of the project, and must never ignore the actual situation of the project and choose some advanced technologies that are not needed by the project and are unfamiliar to them. If the technical project members needed for the project do not have or master enough, we should focus on this risk factor. Major technical risks include: there are problems in the software structure system, which makes the completed software products unable to achieve the scheduled goals of the project; Brand-new technology is only used in the process of project implementation, and the performance and quality of the developed products are poor due to the defects of the technology itself or insufficient mastery of the technology.
The way to prevent this risk is to select the technology necessary for the project and conduct technical training for relevant personnel before the technology is applied. First of all, do a good job in technical review at all stages, and ensure the feasibility of the technology adopted in the project and the correctness of the technical scheme through collective wisdom. Secondly, the use of new technologies should be cautious and gradual, and mature technical solutions should be adopted as far as possible to complete software development. Third, balance technological innovation and technological risks, and do a good job in the research and experiment of innovative technologies. It is necessary to evaluate various technologies used in the process of software projects, and software project management must consider these factors when making software development plans and make reasonable trade-off decisions.
7.4 User Risks and Countermeasures
Because the APP market is full of pirated software, APP users are very likely to download pirated software unintentionally and suffer losses due to the infringement of pirated apps. At this time, unsuspecting APP users may mistakenly point their finger at the operators or developers of genuine apps.
The ways to deal with this risk are usually:
(1)APP developers can provide download links of genuine apps in prominent positions in official website.
(2) Prompt users to download the APP through official channels in a prominent position on the APP developer website, and avoid downloading through unofficial channels such as third-party app markets and forums.
(3) You can add a program to the APP to prompt the user to verify whether it is a genuine APP when it is first started.
(4) Provide users with ways to verify genuine APP through technical means (such as MD5 code verification).
(5) Used for users in website user agreement and APP user agreement.
Eight. The company's development strategy
8. 1 company strategy
Diversification strategy of basic information: strictly ensure the integrity, diversity and accuracy of the first batch of university information, and ensure the initial on-the-spot investigation and continuous updating in the later period.
Renewal and service diversification strategy: constantly develop and introduce new activities and services, and always maintain the competitiveness of the company.
Cultural promotion strategy: in the early stage of development, widely publicize our company's culture, enhance our company's popularity and establish our company's position in the hearts of consumers.
Capital operation strategy: the most effective use of capital, so that it produces the greatest benefits.
8.2 Future planning
The first issue: 20 15? 20 17 company culture is widely spread, developing local entry-level customers and cultivating loyal consumers.
The second stage: from 20 17, we will implement the expansion policy, expand in the whole province and other provinces and cities, improve the popularity and continuously improve the system.
& gt& gt& gt The next page is the campus app business plan 2.