Choice of advertising carrier: People who buy books are generally students, intellectuals or people who like literature. Generally, most people who buy books online are students, intellectuals and others who know more about the network. In addition, buying books online will be cheaper and accepted by most students. Therefore, these websites are mainly used by students and young people. Popular categories include cat flapping, Daqi net and so on. Specialized vertical websites are: Shui Mu Community in Tsinghua, and Weiming Lake website in Peking University.
Placement strategy: Take 10 day as a placement cycle (if the time is too long, the advertisement loses originality and the number of views decreases).
Hard and wide delivery: choose the top banner or text page as the main delivery channel. Advertising creation mainly uses bright colors such as red, white and black, so that visitors can achieve the best visual impact when opening. The content mainly cooperates with the promotion activities of the website at this stage.
Soft text delivery: Soft text appears in the form of public relations stickers, diluting advertising traces. It is mainly to post on major forums to discuss the best sellers at a certain stage, arouse the interest of visitors, and reply in the name of buyers, such as "XXX website is discounted, just booked, reading" and so on. At the same time, communicate with the website and maintain the post by following the post, refining, setting the top and replying.
Time coordination: first put it in the form of ordinary posts for 3 days, then put it hard and widely, during which ordinary posts will be put on it.
Almost these steps, if you want a specific advertisement, refer to some online cases and start it yourself.