Network-wide marketing is the abbreviation of network-wide integrated marketing, which refers to a new marketing model that integrates a series of e-commerce contents such as product planning, product development, website construction, online store operation, brand promotion and product distribution. It is a combination of traditional network, mobile Internet and PC Internet for marketing. According to the current statement, PC mobile integration, online and offline integration, content integration, channel integration, network integration and resource integration form an ecological chain.

Second, the whole network marketing channels

The whole network marketing coverage includes web search (namely SEO), picture search, video sharing, B2B platform, portal media website, classified information platform, question and answer platform, vertical industry forum, blog promotion, well-known encyclopedia and word-of-mouth establishment. According to different enterprise needs (such as brand promotion needs, sales promotion needs, registration needs and other single or overall needs), promote all methods or use some methods. The whole network marketing is not limited to a certain method, but more lies in the combination of various promotion methods to optimize the marketing effect. General enterprise network marketing channels mainly include: Q&A platform, Baidu products (library, post bar, experience), blogs, forums, classification, b2b and news source.

Third, the advantages of the whole network marketing.

1, reducing the cost of promotion and marketing.

Many companies are often more willing to do so-called keyword ranking and bidding promotion, but they are not willing to do network-wide marketing. Why? One is that there is no ranking to bring traffic, and the other is that it is difficult to spend money directly and simply, and there will be a deal immediately; In fact, the purpose of the whole network marketing is to maximize the visibility of enterprises with the purpose of brand promotion, such as: brand search volume, related index, Baidu index, drop-down box, long tail keyword ranking, website ranking promotion, news sources, blogs, forums, videos, official WeChat account, negative information processing, corporate certification publicity, etc. The cumulative effect of the whole network marketing is terrible, but the cost is relatively small. Benxiang technology is something we just operated.

2. Enhance popularity and brand promotion.

I'm sure you won't doubt this. For the original ranking and bidding, it is difficult to have your information online. Ranking is more often your website, bidding is to spend money and have information, nothing; The whole network marketing means that the information sent out has always had an impact on the network and will form a cumulative effect. If you continue to do brands and projects with the age of 1 year or more, the brand awareness will be greatly improved, at least in the niche field, which is particularly easy to form an advantage display effect.

3. Increase customer trust and improve conversion rate.

Many friends often ask the author why our company does bidding and the website has no ranking performance, and the conversion rate is very poor; In fact, the most fundamental reason is that users don't trust you. Now, when users buy things, they will definitely search for relevant information online. How to search the company without information on the Internet? What do you think the client will think? They will wonder if this company is a leather bag company, so the transaction rate is definitely poor. A boss I knew before said that the whole network marketing would not bring a bill, and I will continue to do it. Why is this boss so persistent? He said, I have changed and improved my popularity. Maybe the original consultation was 100, and only 1 transaction was made, but now it can reach 2 or even 3 transactions. Many customer service personnel don't need to explain our company too much, because users have already understood it clearly on the Internet.

4. It is conducive to expanding market share.

At first, the effect may not be too obvious, because it takes a cumulative process to do the whole network marketing, and it will be effective after more than half a year. Once you have a lot of keywords, it's hard not to expand your market share, because many times, no matter what keywords customers search for, you can always see the information you posted. This is actually the same as our telemarketing effect. Many companies actually know that telemarketing has no effect, but why do they keep playing? Because the cost is low, it can increase the exposure, and they will associate it when needed in the future. In the eyes of users, your brand has a great impression and cooperation is easy to talk about, which is also the reason why many large companies continue to promote their brands.

5. Broaden sales channels

This is easy to understand, especially for traditional business owners, through WeChat, blog, question and answer and so on. Compared with the original offline customers, online customer source will become a new growth point and may become the main sales channel of the company in the later period.