With the development of Internet and the concept of "internet plus", insurance, a traditional financial product, has begun to be integrated into the Internet. At present, online sales of insurance products have the following forms. \x0d\ 1。 Insurance companies set up their own websites to sell their insurance products. At present, most domestic insurance companies, such as Ping An, China Life Insurance and Taikang, have their own e-commerce departments to sell insurance products online. \x0d\ 2。 A professional third-party Internet insurance platform with insurance sales qualification. Most of these platforms directly cooperate with insurance companies to sell their products online, and can customize some insurance products to insurance companies according to customers' needs. \x0d\ 3。 An unprofessional insurance sales platform is just tying some insurance products. For example, some travel websites tie in travel insurance, and financial websites tie in some life insurance and wealth management insurance. Most of these online insurance products have two forms. One is to connect with the insurance company and connect the e-commerce interface of the insurance company to its own website. The other is to cooperate with the third-party internet insurance platform and jump to the third-party internet insurance platform or connect to the data interface of insurance companies through its unified data interface to realize online sales of insurance products.