Book products refer to the book contents, material forms and additional services provided by publishing companies that have post-purchase benefits for readers. The core part of book products: refers to the use value of books to readers. Readers buy books not only to obtain the material appearance of burned books, but also to obtain the use value of books, that is, reading, reference, collection and gift. Therefore, it is extremely important to be good at discovering the use value that readers need and pay attention to promoting these use values in time. The tangible part of book product T refers to the external form of books. The external forms of books usually show certain paper forms, folio forms, binding design forms, certain colors, patterns, production quality and so on.

Additional parts of book products: all the additional services and benefits that readers get when they buy books. Such as credit service, pre-sales and after-sales service, storage and transportation service, information service and so on. Additional parts of book products play an important role in book marketing. In a word, the book product is a whole, including the core part, tangible part and additional part of the book product.