Chen Lei, "two bastards". 12 years ago, The Things of the Ming Dynasty was born, which set off a wave of vernacular Chinese history. In the following years, historical popular books imitating the "bright moon style" emerged constantly, among which there were many excellent works, but there was no breakthrough and innovation in this field.
Until last year and the first half of this year, Half-hour Comic History of China 1 2 and Half-hour Comic World History came out one after another, which quickly captured the sales lists of major books. This series has created a new era of "comic history" on the basis of the vernacular history of "Going Up a storey still higher".
The author of this series is Chen Lei. At first glance, he may think that he is a newcomer suddenly, but when it comes to his other name, many netizens and readers are already quite familiar with it. Yes! He is the master of "Soul Moon" and "Two Soul Children" in the official account of popular science WeChat.
The protagonist in "General Nonsense" is such a cute little guy. He is a confused little white-collar worker, a little poor and a little grouchy. This cartoon image topic was later extended to "Hunziyue" WeChat official account, and Chen Lei set his cartoon characters as squint, dark skin and chicken nest head.
With the motto of "keeping a low profile and keeping a low profile, being calm is the coolest in troubled times", I only express my views around the cold knowledge on the tall, and I am proficient in all kinds of sharp and funny online languages. He said: "I have never liked those beautiful and lovely things." On the contrary, this ugly and self-deprecating image makes it easier for me to bring people closer. "
As for how to make up so many jokes, Chen Lei said that it is also related to his own personality: "I am a person with extremely divergent thinking. I like making up stories since primary school. Anyone who sees a mask on the road can think of ninja and Optimus Prime. When reading history books, my mind is full of all kinds of vivid characters. "
In the series "Don't talk nonsense", Chen Lei worked for three years, produced nearly 400 episodes and accumulated about 40,000 fans. On Weibo, tens of thousands of fans are not too many. In addition, Chen Lei found that the jokes made up after several days of hard thinking were finished in five seconds, and people generally didn't watch them over and over again.
"The original joke is disposable goods, which has no long-term reading value". So, from the end of 20 14, Chen Lei stopped updating Weibo's "generally don't talk" and instead opened the official account of "Hunziyue" WeChat. Instead of simply teasing, he tried to add historical knowledge to relaxed and humorous cartoons.
After pushing several articles, the reading volume and the number of fans increased rapidly. Chen Lei thinks that this kind of cartoon works with dry goods is obviously more popular and more motivated. Due to the background of science and engineering and extensive interests.
Chen Lei gradually expanded the knowledge field of Soul Moon from history to popular science fields such as biochemistry and society, and formed brand columns such as Historical Drama of Stone, Little Knowledge of Stone, and Stone Makes Sense.