The flagship store under kkv Pavilion covers an area of 1000+㎡, mainly targeting the younger generation. While having more space, it also carries more diverse scene elements, both imported from overseas and fashionable domestic new products. The products have also added dozens of sub-categories, including practical clothing, maternal and child products, flowers and plants, pet products, healthy ingredients, special wines and drinks, stationery toys and so on. , just to bring users.
Brand characteristics
KKV container theme head office, the characteristics of trend creative space, the visual impact of trend brought by space color collocation, bearing scenes and mixed formats? Rainbow staircase, building block column, candy column, beauty egg wall, bath ball wall, red wine wall, Tian Tong red wine cabinet, decorative curtain wall, rainbow stationery tower, etc.
Popular categories: KKV buyers select 20,000+SKUs based on the Z-generation lifestyle, covering DTC clothing, fast fashion accessories, imported beauty cosmetics, global snacks, maternity products, pet products, flowers, green plants, etc. 14 theme categories. According to the dynamic monitoring of big data, we will maintain 500+ SKUs in each store every month, eliminate nearly 6,000 or 7,000 SKUs every year, add 500 SKUs every month, and keep iterating.
Lifestyle experience: KKV's main consumer group is the mainstream consumer group of generation Z, and the demand of new people is changing to niche, specialization, diversification and low loyalty, focusing on product richness, cost performance, convenience and space experience.