It is the most practical and easy method to make up advertising words with antithesis. It can make advertisements catchy to read and produce "mouth" and "eye" effects.

☆ Stupid people exchange blood for lessons, while smart people use lessons to stop bleeding. (Traffic Public Service Advertisement)

☆ The nation rises in dedication, and life stretches in blood. 2. Punning skills

Pun is also one of the commonly used word-making methods in advertising words. This method can increase the level and richness of expression, and the text is simple and profound, with endless aftertaste, thus receiving intriguing results.

☆ Golden monkey leather shoes make your feet shine.

☆ He speaks Mandarin well, and "bosom friends" are all over China.

3. Contrast technology

Advertisements compiled by this rhetorical device give people a deep impression and enlightenment, and make people find value in comparison.

☆ Noble quality, people-friendly price. (Huaxi Ganmao Granule)

Limited blood, unlimited love. 4. Metaphorical skills

Metaphor can be said to be almost everywhere, and it is also needed to write advertisements. It wins with fresh sentences, vivid forms and strong emotions.

☆ It's a pity to step on the green carpet. Why not take a few more steps? (flower protection and green protection advertisement)

☆ Blood is the bridge of friendship and the source of life.

Step 5 quote

Quoting or using famous sentences of classical poetry is also a good way to make up advertisements. It can make advertisements appear cultural, literary and elegant.

There are thousands of people looking for her, and you can get as many degrees as you want. (Electrolux temperature controlled refrigerator) 6. Questioning skills

Questioning not only plays an important role in language communication, but also plays an irreplaceable role in the field of advertising, especially questioning, which borrows many advertising words.

Stomach, how are you? (stomach medicine) 7. Embedded name

In many cases, when advertising words are put forward, the names of products or articles can be cleverly embedded in advertisements, which is natural and has eye-catching effects.

☆ Life can be more beautiful. (Midea Electric Appliances)

☆ Blue is all over the campus, and lotus fragrance is floating in Wan Li. (Bihe Literature Society)

☆ Why is blood thicker than water? Because there is love in it.

Do you want to communicate better with others? Please use Mandarin.

☆ Blood is precious, but it costs more to help others.

☆ Car accidents are fiercer than tigers, please be careful. (traffic slogan)