This is the best time to revitalize the culture. In the past, the problems faced by the revitalization of rural culture were backwardness, underdeveloped information and narrow transmission path of excellent traditional culture. The arrival of 5G provides more possibilities for rural areas, and there are many ways to let the public know about rural culture.
Li is the most typical example, and tens of millions of hits prove the weight of rural culture in the hearts of the public. The richer the material life, the more convenient the life, and the more people yearn for a life close to nature.
Grasping people's mentality, through self-media, rural people, everyone can become a self-media person, and can publish relevant words, pictures and videos of rural culture.
In the past, the official account of WeChat was the world, and there was not much rural culture to show. Nowadays, short videos such as Tik Tok, Aauto Quicker and Watermelon are popular all over the world, and the major platforms have brought fire to rural culture.
We see that there are also various rural areas displayed by short videos, and rural people prefer to use short videos and live broadcasts. Only when the content is as high as possible can rural culture be better developed. What can we show?
① Traditional food
The traditional food production process is pure green without additives, but it takes a lot of time. Many people can't do it with their hands, but they are willing to take the time to understand. They might as well try to shoot, such as tofu flower, dried in autumn, pickles and other local delicacies.
② Handicrafts and green plants
Traditional handicrafts are very popular and of high value, such as paper-cutting or intangible cultural heritage. Many handicrafts are facing extinction, and new media can record and spread these handicrafts.
In recent years, the small bonsai made of green plants and stone tools collected from nature is very popular and is a high-level art. Let's see what it looks like in the deep mountains.
③ Quyi culture
Like handicrafts, some folk arts have a long history and local characteristics. Now the drum books in the northeast have also entered the live broadcast room, which can be seen by the whole country and has been well promoted.
④ Modern agriculture
Rural areas do not mean backwardness, and modern agriculture is more visible. Mechanized farming, large-scale greenhouse, show you the scientific planting process, eat with confidence and have fun.
Now a series of activities to help farmers, the county magistrate sells agricultural products on the spot, although it is a commercial activity, but it also makes more people understand the local rural culture.
In fact, in the modern society with rapid economic development, urban culture and rural culture have made great progress. In addition to the basic characteristics, urban cultural construction tends to infiltrate rural culture, which has its own characteristics and focuses on local characteristics, material extension and characteristics. The integration of urban and rural cultures will accelerate with the progress of the times! ! !
Culture never exists in isolation, it needs a cultural carrier.
This carrier can be people or things, but the experiencer must be people, and the quality of experience depends on the quality of cultural carrier. Objectively speaking, the current rural cultural construction is either a replica of the city and a mere formality; Either it is shoddy and kills tradition. These two kinds are typical.
Rural culture that meets the needs of modern people's experience should inherit the tradition in content and create fine products in form. Good rural cultural construction never lacks experienced people, especially in the case of diversified tourism demand. I'm afraid no one will go, but I'm afraid to go once.
The revitalization of rural culture is the inevitable requirement of rural revitalization. The reason why it is difficult is directly related to the excessive gap between urban and rural areas. This gap is all-round, from per capita income to public safety, from food, clothing, housing and transportation to lifestyle. Therefore, becoming a city resident has always been a dream of rural residents. Many people who miss the countryside are people who come out of the countryside and don't want to go back. Quite simply, the "second generation" born in the city doesn't know what the country looks like, so they can't miss it.
Therefore, it is difficult to revitalize the countryside, and it is even more difficult to inherit rural culture. Do you depend on the elderly left behind? Even many villages have become hollow villages, and the voices of chickens and dogs can't be heard, and there is a dead silence. The process of urbanization is the process of destroying villages, which is the wheel of history and unstoppable.
Although it is difficult, it is not without solution. General revitalization is neither realistic nor necessary. It is a successful practice in many places to select a group of villages with representative conditions to build quality villages and inherit and carry forward traditional culture.
For most places, it is still a long way to go to build a cultural carrier and reshape rural culture.
It is still clear that culture is really divided into urban and rural areas. Although the countryside is slow to feel new things, it is also slow to "forget" existing things.
What does culture mean? There are too many local operas, such as Lu opera, Henan opera, ancient painting opera and so on. There are also those that are not widely circulated but popular in the local area, such as walking on stilts. This needs to be cultivated. There are still many things that are forbidden now, such as setting off firecrackers and lanterns. There are many left-behind old people and children in the countryside. In the long run, rural culture will shrink more and more, which is worrying. It is urgent to rescue intangible cultural heritage, which needs strong support from all levels.
This seems to be a false proposition.
In China, apart from the differences in hard power such as infrastructure and economic base, what are the cultural differences between urban and rural areas?
The subject of cultural inheritance is people, so city people must be more educated, more civilized and more polite than country people.
Regardless of 5000 years, Chinese civilization has also been nourished by the ancient farming era. In today's era of urban-rural integration, many civilized urban people have gone out of the countryside for three generations.
The key to rural revitalization lies in policy support, financial support and project support. There is no shortage of culture and people in the countryside.
Culture: there are traditional and modern points. Since the development, rise and increasing share of urbanization era, urban culture and rural culture have appeared one after another. This is the product of social development, beyond reproach.
Rural culture: there are also differences between tradition and modernity. In rural areas, there are also great differences between emerging and ancient in these years. Traditionally, marriage between men and women has its own uniqueness. Taking the bride price as an example, it is proved by the parents of both men and women and the media that its main function is to bind both sides. Once the marriage changes, media witnesses will make a ruling on who is right and who is wrong, just like the discipline inspection department. And spread it to the public so that everyone can go to court. This culture is almost lost now, and divorce caused by its loss can be seen everywhere. Even young people nowadays regard it as a joke.
Not only family problems, but also many social problems. "Want money for shame"; "Whoever eats is' good or bad', and so on.
Rural culture plays an important role in the process of rural revitalization, which is directly reflected in the great benefits that rural culture brings to rural economy today when tourism and online media are very developed.
First, the driving role of rural culture in tourism.
Traditional culture gradually disappears in the process of urban development. At present, relatively intact cultural elements such as ancient buildings, traditional customs and local operas are basically concentrated in rural areas, which has also become an important factor in stimulating rural economy.
(A) Temple Fair Culture
At present, the relatively complete temple fair culture can only be seen in rural areas. In the traditional belief of China, every important festival or God's birthday will be celebrated with a grand temple fair. When the temple fair is held every year, a large number of urban residents around the countryside will go to the countryside to watch the temple fair, which not only promotes the traditional culture, but also greatly promotes the local economic development. For example, in Henan, where temple fair culture is relatively strong, some large-scale temple fair activities are held for about a week every year, and the number of tourists received every day can reach 850,000.
(b) Traditional fishing and hunting culture-fishing in Chagan Lake in winter.
Chagan Lake is the only primitive fishing tribe in northern China that still retains traditional fishing methods for winter fishing. Winter fishing in Chagan Lake was famous as early as Liao and Jin Dynasties. Although the years have changed, the magic, mystery and sacredness of winter hunting in Chagan Lake remain the same. Today, the winter capture of Chagan Lake has been listed as a national intangible cultural heritage. Every year when winter fishing in Chagan Lake is held, a large number of tourists flock to see the magic of traditional fishing and hunting culture. Aside from the economic benefits brought by tourists, the annual auction price of head fish in Chagan Lake is generally around 3 million yuan, and its economic value is immeasurable.
Second, the network from the media era-visual farmhouse banquet.
Network Since the media era, network works with the theme of agriculture, countryside and farmers have emerged constantly, such as Li and others, which have brought a different aesthetic picture of rural life to the public. There are also Huanong brothers, who present the rich process of rural entrepreneurs to the public. These rural cultural lives are invisible in cities, so they are loved and sought after by the masses on the Internet.
Third, the further development of rural culture.
In the process of rural revitalization, how to further develop rural culture depends largely on the support of the network from the media field. In this era of "the fragrance of wine is not afraid of the depth of the alley", if rural culture leaves the network, it is tantamount to "building a car behind closed doors".
Carry forward the local rural culture with the village collective as the unit. A good online self-media work needs teamwork to complete. Taking the village collective as a unit, setting up a self-media propaganda team can get rid of the shackles of early investment and quickly achieve the effect of local cultural propaganda. Individuals also have strong self-media propaganda ability. At present, many video creators and vlog creators have great influence on cultural propaganda. Network media will be the main force of rural cultural propaganda for a long time to come.
This is really a difficult problem. There are many books on modern history, but few can find an authoritative and readable one, and the content of modern history is extremely complicated.
Personally, I prefer reading biographies, such as Zhang's. After reading it, you can basically grasp the modern history of Northeast China. The History of Beiyang Warlords can also be viewed as a series alone. In short, starting with people and things is both historical and readable.
Professor Jin Yinan's "Glory of Suffering" is the content of modern history, but it is interlinked with modern history and highly readable. Take this as a breakthrough point and then continue to walk back. In this way, history is not just a bunch of simple nouns, but vivid figures and wonderful events. Reading gets twice the result with half the effort.
Look at humanity and turn it into the world!
Culture is the expression of people's sincere pursuit of goodness and truth and the embodiment of values. If both the city and the countryside pursue money all the time, the real culture can't stand on its feet and the countryside can't be revitalized!