That's right. These are the places frequented by new book launches. So, as a copywriter, have you ever thought about how to be creative in the copywriting of the new book launch conference?
Today, I will share with you a creative new book launch event, that is, I got a new book launch organized by app, the address was selected in the vegetable market, and a set of poster copy of "Vegetable Market Economics" was also published. Let's take a concrete look at the contents of this group of posters:
"Paleolithic?
A good hunter can't kill a cow all day,
Now through division of labor and cooperation
I can sell more than ten cows every day. "
-Li Xuezeng, owner of Adam Smith's beef shop
Applicability: Adam Smith's Theory of Professional Division of Labor
# Market meets economy #?
"My pie is not simple,
Flour comes from Hebei and onion comes from Shandong.
Spain produces pork, Vietnam produces pepper,
My pie can be wrapped in every corner of the country. "
-Li Hong, the owner of Friedman's breakfast shop
Applicability: Friedman's Market Cooperation Mechanism
# Market meets economy #?
"Of all the cities in the world,
There are many seafood shops in this city.
You came into my world,
It's not my skill, it's luck. "
—— Li Yongjun, owner of Alqin Seafood Store
Applicability: Aqin's theory of survival of the fittest
# Market meets economy #
"I am an expert in growing vegetables.
And a good vegetable vendor,
But for 38 years, I just sold vegetables,
Because the opportunity cost of selling vegetables is lower. "
-Ricardo food stall owner Zhang Huizhen.
Applicability: Ricardo's comparative advantage principle
# Market meets economy #
"Curry fried rice has no curry,
The steak has no black pepper,
There is no mustard on sashimi.
I mean, without free trade. "
—— Zhang Xiaohua, owner of Man Kun Seasoning Store
Applicability: Man Kun's theory that free trade is beneficial to both sides.
# Market meets economy #
"I'm not afraid of default, they are not afraid of short weight,
In the busy vegetable market,
The market is a bridge of trust between us. "
-Cui Ying, owner of Kos Mutton Shop.
Application: Coase's transaction cost theory
# Market meets economy #
"This Australian lobster is not expensive at all.
Buy a plane ticket to Adelaide,
At 5 o'clock in the morning, carefully,
Setting traps to catch lobsters is expensive. "
-Former chef of five-star hotel in Tucki.
Application: Friedman's "Monetary cost is different from total cost"
# Market meets economy #?
"Take her to the market,
Eat fruit every day,
Mom didn't make it,
It was made by many uncles and aunts. "
-Stay-at-home mom, Sister Suo
Applicability: Adam Smith's Theory of Professional Division of Labor
# Market meets economy #?
"Buy food for a week at a time,
Go to the same store every day,
Time and decision-making are also costs. "
-Internet company Operation Qin Ying.
Applicability: stigler's Search Cost Theory
# Market meets economy #?
"People who really know what to do know,
Want to eat the best cod in the Arctic,
I want to fly to Beijing. "
-Xiao Yilong, Director of Internet Company
Application: The Third Law of Aqin's Demand
# Market meets economy #
"I often tell my wife,
Eat one more meal of leftovers,
Just missing a good meal,
Lost two meals inside and out. "
—— Retired Professor Lu
Applicability: Wiesel's Opportunity Cost Theory
# Market meets economy #
This new book launch conference, whether it is site selection or copywriting creativity, is very grounded and full of life. It makes economics easy to understand and accept.
Well, after reading this group of copywriting, I hope you have more ideas about the copywriting creativity of the new book launch conference.
Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).