First, "influence"

Since The Influence (Word of Mouth) was published in America. It has always been one of the best sellers in marketing, and has successfully achieved countless small and medium-sized enterprises under the tight marketing budget. Achieved the miracle of double harvest of sales performance and brand awareness.

Whether you are a marketing director, a professional manager or a business owner, this is a necessary desk reference book for your work. Because the traditional marketing methods such as advertising and personnel promotion are no longer suitable for this brand-new network era.

Second, "Weird Behavior 2"

Weird Behavior 2 is a book published by CITIC Publishing House on 20 10 by dan ariely.

In Weird Behavior, dan ariely used 13 interesting experiments to prove that we are not as rational as we thought, and "irrationality" is human instinct. In Weird Behavior 2, he continued to use the method of behavior experiment, combined with the knowledge of psychology and behavioral economics, and expounded the negative role and positive significance of irrationality in humorous language.

Third, consumer behavior.

Consumer Behavior is a book published by Renmin University of China Press in July 2009. The author is Michael Solomon.

Consumer behavior is a science that studies the characteristics of psychological activities and behavior laws of consumers in the process of obtaining, using, consuming and disposing of products and services. From the perspective of marketing, this subject is to provide an understanding of consumer behavior, because "marketing is a subject that tries to influence consumer behavior".

Four. social psychology

Social Psychology (version 10) is published by Peking University Publishing House and translated by alan john percivale taylor and Xie. The book discusses in detail the theories and methods of social psychology, social cognition, social influence, interpersonal attraction, interpersonal relationship, group behavior, social psychology and health.

Verb (abbreviation of verb) microeconomics

Microeconomics is a book published by People's Posts and Telecommunications Publishing House on June 20 12. The writer is Samuelson nordhaus. This book is divided into four chapters *** 19, covering the theory and practice in microeconomic field.

On the premise of keeping the style of "always focusing on the basic concepts and core theories of economics", it pays special attention to the key contents of microeconomics, including the basic knowledge, supply and demand, product market, factor market and application of microeconomics.

Baidu Encyclopedia-"Influence"

Baidu Encyclopedia-"Weird Behavior 2"

Baidu Encyclopedia-Consumer Behavior

Baidu encyclopedia-social psychology

Baidu encyclopedia-microeconomics