Little Red Book is not only an important marketing channel for beauty brands, but also a place where fashion lovers plant grass, attracting a large number of fashion brands. The magic class then shared: How does an ordinary user seize this bonus and successfully land and become a fashion blogger of Xiaohongshu?

Third, note writing skills.

In the fashion wear category, graphic notes and video notes each account for half, but graphic notes generally have more interactive data than video notes, because graphic notes can see the effect of trying on more intuitively than video notes. How to write notes? This paper analyzes the writing skills of fashion notes in detail from four angles.

1, cover.

The cover of fashion wear notes generally has eight forms:

0 1, product stacking cover.

02, effect contrast cover.

In 2003, Gao Yan paid attention to the cover of talents.

04, tutorial, step cover.

05. Product display cover.

06, upper body effect display cover.

07, product+product upper body effect display cover.

08, products, upper body display+text description.

The cover of video notes can be divided into clothing and wearing. In general, there are real people in the lens, and most of them choose real people+words. Text is generally a summary of the key content of the video. For shoes, bags, jewelry and other goods, we will choose the effect of goods+text description to attract users to click.

The covers of graphic notes are varied, including single picture, scene picture, product picture+text, as well as character splicing and product splicing. If we design the cover of our notes to be exquisite and eye-catching, then a small part of our notes will be successful.

However, we should also pay attention to one problem, and don't pose too much.

2. Title.

For the title of fashion category, we can apply the general formula:

0 1, implant keywords.

02. Borrow a well-known ip.

03. Set questions and suspense.

04. Be a title party moderately and skillfully use expressions.

05, cause * * *.

Keywords are generally concentrated in "white", "thin", "high", "versatile" and "warm/cool". There are also several common headline writing skills:

0 1, digital implantation, such as: two blocks 188, etc.

02. Exaggerate the effect and add exaggerated adjectives, such as: full of fairy gas, wearing too many clothes, etc.

03. Add crowd tags, such as short girls, chubby girls and tall girls.

04. Call shopping platforms, such as 1688, Pinduoduo and Taobao (but be careful not to use full names, you can use homophones).

3. Text.

The text of fashion notes is far less important than the cover picture, mainly as an auxiliary effect. Explain the picture products, just write down your feelings, without too many requirements and difficulties.

4. Keyword topic recommendation.

The top 20 hot search words are extracted from the daily hot search word list of thousand melon data. So when we write notes, we can use hot search words to heat up our notes.

After the keyword layout is completed, don't forget to bring a topic at the end of your notes. The topic of notes is equivalent to the label in Weibo. Others can click on this topic to see Weibo with this label in turn, and the topic in Little Red Book is the same. Notes with topics can be seen or searched by others through corresponding topics, and the exposure and reading volume will definitely be higher than those without topics.

Of course, when choosing a topic, you must choose something that matches your own content, don't blindly follow the trend, avoid large-scale or competitive vocabulary, and choose a topic that contains keywords, so as to get better traffic. The above content was shared by the guest magic class today.