Dangdang books are one of the four strategic categories of Dangdang, Dangdang clothing, Dangdang pregnant and baby, Dangdang department store.

It is the largest Chinese online bookstore in the world. Including novels, children's books, teaching AIDS, teaching materials, exams, foreign languages and other books, with many OEM books and hundreds of strategic partners. Dangdang books are committed to serving readers, optimizing experience and improving profits from two levels of refinement and innovation, and cooperate with suppliers to occupy more than 50% market share.

Related instructions

1. Consumer groups: Dangdang book users are mainly "three highs", that is, high-end users with high education, high income, high position and good reading habits.

2. Book category: Dangdang books include novels, children's books, counseling, education, life and leisure, humanities and social sciences, economic management, science and technology, and millions of books gather in Dangdang books.

3. Cooperative merchants: settled in B2C websites such as Tmall, QQ Online Shopping, Store 1, and maintained cooperation with hundreds of publishing houses.

4. Price: Dangdang's books are famous for their low price and good quality. While ensuring the publication of genuine copies, they will carry out low-price discount activities to bring users the most valuable experience and reading pleasure.