With the popularity of the Internet and e-books, the change of people's reading style makes the operation of physical bookstores face great challenges. However, Xinhua Bookstore can maintain good performance in this highly competitive market, which is because Xinhua Bookstore has carried out a series of innovations and reforms.

First, look for business opportunities in the industrial chain.

First of all, Xinhua Bookstore is not only a bookstore, but also involves a wider range of publishing. Xinhua Bookstore has expanded its market share on the basis of bookstore sales by establishing cooperative relations with publishing houses, and its income is more considerable. In addition, Xinhua Bookstore has also developed online platforms such as websites and apps to maximize the scope of merchandise sales.

Second, it is oriented to the individual needs of readers.

In addition, Xinhua Bookstore pays attention to the individual needs of readers and customizes reading services for readers. By purchasing machines and introducing data analysis technology, readers' refined management can be realized, the book purchasing experience can be improved and readers' satisfaction can be improved. In addition, Xinhua Bookstore embodies services in details, such as warm reading environment and excellent after-sales service.

Third, establish and improve the membership mechanism.

Xinhua Bookstore increases commercial value from consumer loyalty by establishing a perfect membership mechanism. Through the membership system, Xinhua Bookstore provides members with better preferential and value-added services such as point redemption and exclusive membership, which enhances the consumption viscosity and forms a long-term and stable consumer market. At the same time, Xinhua Bookstore also actively provides opportunities for members to interact and participate, so that they have a more sense of identity.

Fourth, open social marketing.

Xinhua Bookstore has developed its own characteristics and carried out some brilliant social marketing activities. For each community, Xinhua Bookstore conducts social segmentation and personalized marketing, such as holding a "reading club", recruiting excellent reading tutors, opening social networks, etc., so that users can feel all-round reading services.

At the same time, Xinhua Bookstore actively promoted on major social platforms, forming a stable and active user group.

The success of Xinhua Bookstore shows that enterprises in the industrial chain in the new era require themselves to lead the future with innovative ideas. At the same time, Xinhua Bookstore also provides the experience of how to face the market and consumers in the digital age.

In a word, the success of Xinhua Bookstore tells us that only by constantly improving ourselves can we win in the market.