1, increase capital investment, organize manpower and material resources, and develop technical means including video capture and processing, document processing and digital library. And according to the different types of intangible cultural heritage, scientific and meticulous digital filing. The arrangement here is not only a simple copy of information, but also the re-processing and re-creation of information, so as to keep the originality and accuracy of information as much as possible. Through the construction of the digital platform for the protection of intangible cultural heritage, the heritage can find its real home and build a "living memory" composed of various forms and carriers.
2. The digital platform not only has the basic information consultation function and image and video display function, but also has a good interactive function with the public. On the one hand, the construction of the digital platform of intangible cultural heritage is to achieve the purpose of digital protection, and more importantly, it is necessary to better spread and inherit intangible cultural heritage resources through the multimedia function of the platform. Therefore, the construction of digital platform should take into account the acceptance of the general public, and pay equal attention to specialization and popularization. The platform can not only consult and download intangible resources for free, but also encourage the public to provide intangible resources that are scattered among the people without unified protection, and government agencies will give appropriate rewards.
3. Use all kinds of new media to report activities, so that intangible resources can enter the public at close range for the first time. Online activities such as video exhibition, prize-winning quiz and essay writing with the theme of "My Story and My Heritage" can be carried out through digital platforms, WeChat official accounts, Weibo, blogs and QQ space, so as to stimulate the public's enthusiasm for participating in the activities. When publishing information or conducting online activities, it is necessary to design relevant modules with pictures and texts. Just piling up words or simple pictures will not have a good publicity effect.
4. With traditional handicraft skills as the breakthrough point, through the packaging of culture and art, its derivatives are combined with real life, intangible cultural elements are displayed in a centralized way, combined with tourism culture, and put into the market. At the same time, before intangible creative products are put on the market, we should establish brand protection awareness, especially intellectual property protection awareness. After the product is formed, it is necessary to develop the marketing channels of intangible creative products in a targeted manner. Focus on cultivating a number of municipal and provincial demonstration bases for the productive protection of intangible cultural heritage, and strive to be selected as national demonstration bases for the productive protection of intangible cultural heritage.
In addition, the intangible creative experience is a very effective way to open up the market. Through the promotion of various new media, we will develop a "special line for non-legacy tourism" to let tourists experience traditional shadow play, paper-cutting and sculpture, and feel the charm of non-legacy resources. Fully combining with new media to carry out the above work can make the protection of intangible resources form an ecological cycle system project. It not only opens up a new path for the protection of intangible resources, but also further enhances the development space of the tourism market.