No. 1: required reading for managers 12 12 Letter from Zhong Zheng's leaders.
Highlight: As enterprise managers and professionals, facing the increasingly complex organizational environment and business background, how should they maintain their competitiveness and achieve a leap to high performance? As a professional, your professional ability will be the first step towards high performance and more achievements, but it is not enough. Obviously, in today's more emphasis on people-oriented management and collaborative culture, you also need to have superb social skills. Therefore, the textbook 12 required reading for managers thinks that the dual cultivation of "professional ability+interpersonal skills" is the key to your decisive battle in the workplace. However, how did you get all this? Required reading for managers 12 gives a detailed answer. The book 12 must-read for managers has been selling well so far, affecting countless managers and management scholars. Starting from the essence of management, this paper expounds the role, position and function of managers and the challenges they will face in the future, and reveals the mystery and practice of management.
Second place: wanda philosophy: Wang Jianlin's first self-report on management, Wang Jianlin.
Recommended reason: 26 years of business experience, 60 years of life wisdom, every sentence is dry goods. Wang Jianlin wrote manuscripts, covering his ways of being a man, doing business and transforming enterprises. Content abstract: Some people say that Wang Jianlin is an excellent business opportunity hunter in this era. He found several important opportunities in the process of urbanization and consumption boom. Wang Jianlin's insight into business management, insight into human nature and keen sense of business trends can be found in wanda philosophy.
Third place: "Difficulties in starting a business: How to accomplish things more difficult than difficulties" (America) Ben Holovitz
Recommended reason: Mark Anderson, founder of Netscape, is an excellent partner of 18, and Ben Holovitz is a venture capital mentor of a new generation of upstarts in Silicon Valley, with more than 20 years of venture capital experience. Mark zuckerberg, peter thiel, Larry Page and dick costolo jointly recommend! Content abstract: How to fire executives? Should we poach people from our best friend's company? Should we recruit senior people? What should the prosperous CEO/ wartime CEO do respectively? How to plan your corporate culture? Should you sell your company? These are problems that entrepreneurs and business managers encounter every day, but business schools have never taught you, and few people sincerely tell you the unimaginable hardships under the gorgeous coat of starting a business. In "Difficult to Start a Business: How to Do Things More Difficult than Difficult", Ben Holovitz gave practical suggestions on how to set up and run a startup company. Most management books tell you how to do the right thing without screwing things up, and Ben Holovitz will also tell you what to do when things have been screwed up.
Issue 4: How Google works: How Google works (US) Schmidt, etc.
Highlight: Eric Schmidt, the head of Google, is the first imported work in China. Larry Page, the founder of Google, made a foreword recommendation, and Li Kaifu, Ceng Ming, Yulong and Ren Xianghui made key recommendations. Content abstract: Today's Google is the most iconic enterprise in the world, with innovative breakthroughs in various fields and pushing technology to the limit. How Google Works: How Google Works was co-written by Google Executive Chairman eric schmidt and former senior vice president Jonathan Rosenberg. They personally shared the management enlightenment gained by helping Google grow for more than ten years: technology is changing all aspects of business, which is unprecedented and accelerating. If enterprises want to gain a firm foothold in the Internet age, they must formulate new business rules.
Fifth place: Influence (USA) Siodini
Highlight: One of the 75 business must-read books strongly recommended by Fortune magazine! It has been popular all over the world for twenty years! If you are engaged in marketing and sales, influence is the first book you should read carefully from beginning to end. It will help managers make better decisions and use their influence wisely. ...
Content abstract: Influence has been a best seller since its publication. Because of its influence, persuasion has become a science. Whether you are an ordinary person or a lobbyist for a product or career, this is the most basic book and the cornerstone for you to understand people's psychology. In this book, psychologist Robert? b？ Dr. Siodini explained to us why some people are persuasive and we are always gullible. The six psychological secrets hidden behind impulsive obedience to others are the root of all this. Those persuasion experts always use them skillfully to bring us to heel.
Sixth place: "Give you a team, what can you do?" Vicki Zhao; zhao Wei
Recommended reason: "Give you a team, what can you do?" The first model has been on the market for half a year, and the cumulative sales volume has reached 500,000. At the request of readers, the second practical version is shocking! The winning concept of "team index" is put forward for the first time. High efficiency can teach you to make a mediocre team an ace teacher! General Electric, Toyota, Lenovo, Apple, Microsoft and other Fortune 500 companies are all learning!
Abstract: In view of the confusion of managers in team building, the author summarizes a set of widely applicable and efficient team measurement standards-team index through years of research and practice. Regardless of the size of the team, managers can use this to determine the health index of the team, find out the problem areas in a targeted manner, and propose practical solutions. In addition, the author also provides legal and practical guidance for team leaders from the aspects of team cohesion, execution, team contacts, team psychology and leadership, so as to deal with the problems that have occurred in the team, avoid possible problems in the team, and guide managers to build an excellent team with efficient operation and benign development. The main purpose of this book is to let managers make efficient team plans with hope and high fighting spirit through vivid cases and in-depth analysis of team management, and turn mediocre teams into teams with ace fighting power.
The seventh issue: cross-border: opening a new trend of the integration of the Internet and traditional industries Tencent Technology Channel
Highlight: The first book that comprehensively interprets the cross-border trends and opportunities between the Internet and traditional industries. Tencent Technology spent half a year conducting in-depth research on the whole industry, 9 industries and 80 companies. If you don't study, you will be eliminated by the times. Abstract: Mobile Internet is an irresistible trend of the times, and the Internet of Things will be the industrial trend in the next 10 year. The dawn of the Internet era has arrived, and the world will bid farewell to the information age that we are just familiar with. In China, giants led by BAT have started a series of mergers and acquisitions to cope with cross-border trends, even including the familiar cultural industries. Alibaba has started crowdfunding movies. Can you imagine that in the future, you can play any game you like? This is just the tip of the iceberg of change. Internet finance has ushered in the spring, intelligent hardware has become a new driving force for wealth creation, online education has sprouted, and eating, drinking and having fun are embracing the Internet ... The wave of mobile Internet is sweeping traditional industries with unprecedented potential. Between integration and collision, horizontal integration and vertical reshaping of the industry are under way. The book "Cross-border" explains the current industrial structure and changing trend of cmnet for you, and helps you to see the future clearly and grasp the development opportunities.
No.8: Business Adventure: 12 Wall Street Classic Story (USA) john brooks
Recommended reason: Three important financial books since 2 1 century: business adventure, capital from 0 to 1, 2 1 century, favorite business books of Bill Gates and Buffett, and 1 on the list of required reading recommended by the TED conference in 20 15, swept the bestseller list. Content abstract: This book describes the adventure moment of 12 enterprises and institutions. At the moment when danger and opportunity coexist, these enterprises plan and fight with the greatest fearless spirit with the wisdom of heart and soul. Some people lost their lives, some played a triumphant song, some failed, and some were ashamed and brave. Such a tragic or brilliant drama is staged on the commercial stage every day. Success in business comes from adventure, while failure comes from ignorance.
Ninth place: Growth Hacker: The Secret Book of User and Revenue Growth of Fan Bing Startups.
Highlight: How does the startup team face many challenges such as the number of users and profit growth? This is the wisdom you urgently need! A pioneer book introducing the concept of growing hackers in China! Chen Danian, Feng Dahui, Wujiang, Liu Chengcheng ... Five scientific and technological media, ten venture capitalists and dozens of famous people from BAT3M jointly recommend it! Silicon valley legend investor Tim Draper, founder of virus marketing, recommended the preface. Content abstract: There are many books on how Internet companies do marketing, but most of them are trapped in two ways: "burning money" and "manual labor". In fact, in Silicon Valley on the other side of the ocean, a brand-new profession-growth hacker-is gradually leading and reshaping the marketing and growth concept of the Internet industry. In recent years, the concept of "growth hacker" has appeared in the American Internet entrepreneurial circle. It is a new team role between technology and market. It mainly relies on the power of technology and data to achieve various marketing goals, rather than spending money to gain the marketing role of users in the traditional sense. They can comprehensively consider the factors that affect the product development from the angle that single-line thinkers often ignore and the unattainable height, and put forward the transformation and development strategy based on the product itself, which is practical-based, low-cost and risk-controllable, so as to achieve business purposes such as user growth, activity improvement and income increase. Simply put, it is to use low-cost or even zero-cost "technology" to make products grow effectively.
Issue 10: I'm a wechat business: practical notes on wechat business earning 500,000 yuan a month, Dongyao Xu.
Highlight: Super bestseller, tutor of China WeChat Business Association, heartthrob WeChat business tutor, and radio anchor of "Voice of East Distance" publicly shared his growth and successful experience for the first time, which has helped 5,000 enterprises and millions of people embark on the road of Wechat business. Content abstract: This book is the most convincing, practical and skillful work in WeChat business. It is a deep summary of the author's personal growth experience and practical experience, and provides a set of systematic methods and a lot of rare skills for all friends who want to do WeChat business or just start doing WeChat business.